Karim Fawzy

• I’m passionate about building real connections through social media by creating content that genuinely reflects what we offer.
• I’ve had the opportunity to boost brand awareness with engaging social media campaigns and launch digital marketing efforts that increase customer engagement.
• Working closely with cross-functional teams has been a highlight of my experience, as we’ve come together to create integrated marketing campaigns that promote our products and services in the most effective way.

• I focus on optimizing system performance to help brands unlock their full potential.
• By carefully monitoring and addressing performance issues, I've consistently been able to improve ROAS, reduce unnecessary spending, and drive growth in sales and profits across different industries.
• One example I’m particularly proud of involved a project where the ROAS was at 1.3.
• Through better campaign management and utilizing the right analytics tools, I helped improve that to a ROAS of 3, while also boosting sales by 50%, all without increasing the budget.
• My goal is always to enhance efficiency and deliver results that truly impact business growth in a tangible way.

• Conducted comprehensive competitor analyses using advanced tools to gain insights into competitor activities
• Successfully managed campaigns, achieving a low Cost Per Acquisition (CPA) and an impressive Return on Ad Spend (ROAS) of 8
• Implemented diverse content and bidding strategies across Facebook and TikTok ads
• Extensively tested multiple landing pages to optimize the customer journey and increase Average Order Value (AOV)

• I’ve had the chance to work with several e-commerce stores, focusing on driving sales through the power of great content while also reducing the cost per sale.
• My approach revolves around creating ads and content that really connect with the audience, ensuring not just more sales but a higher return on ad spend.
• By investing in the right advertising strategies and boosting brand awareness, I helped businesses grow their sales and achieve better results—leading to long-term success and stronger profitability.

Case Study: Navigating Egyptian and Gulf Markets

Our biggest challenge in the Egyptian and Gulf markets was securing high-quality clients without driving up costs.

By shifting from messaging campaigns to a more targeted landing page-based sales strategy, we were able to reduce the Cost Per Lead (CPL) from 250 EGP to just 100 EGP.

With a product priced at 5,000 EGP, this strategic shift not only optimized our costs but also demonstrated our ability to drive results efficiently.

Key Success Factors:

• Tracking System Implementation: We set up Google Tag Manager and integrated it with Google Analytics, enabling us to dive deep into customer journeys and understand their behavior better.
• Audience Segmentation: By carefully segmenting our audience, we tailored our offers to each group, enhancing the precision of our targeting and increasing conversions.
• Lookalike Audiences: We created lookalike audiences to reach similar high-quality prospects, ensuring our targeting was as effective as possible.
• Content Strategy: We utilized a variety of content for retargeting, optimizing our costs while delivering exceptional results that resonated with the right audience.

Our goal was to boost course sales through the website by setting up a strong tracking system and running multiple experiments to find the most effective strategies. We focused on understanding the best ways to target the right audience and creating ads that truly resonated with their interests.

Key Strategies and Results:

• Comprehensive Tracking System: We implemented a detailed tracking system to monitor user behavior, which helped us refine the sales funnel and improve conversions.
• Experimentation and Analysis: We ran a variety of experiments to uncover the most effective targeting methods, using data to continuously optimize our approach.
• Customized Advertisements: We designed and launched ads tailored to speak directly to potential customers, ensuring they felt relevant and engaging.

• I help brands smoothly transition to online selling by offering complete support to build and optimize their digital presence.
• Key Achievements:
• Digital Marketing Strategy Development:
  Developed and implemented digital marketing strategies that successfully drove sales growth and expanded online reach.
• Social Media Advertising:
  Managed targeted advertising campaigns on Facebook and TikTok, with a strong focus on driving traffic and boosting conversions.
• Campaign Optimization:
  Conducted A/B testing and continuously monitored campaign performance, refining strategies to maximize effectiveness.
• Performance Reporting:
  Created detailed performance reports and provided in-depth analysis, offering actionable insights to improve and scale campaigns.

• Developed and executed digital marketing strategies aimed at driving significant sales growth.
• Managed social media advertising campaigns on platforms like Facebook and TikTok, with a strong focus on increasing traffic and boosting conversions.
• Conducted A/B testing, closely monitored campaign performance, and implemented optimization strategies to enhance results and maximize effectiveness.
• Created comprehensive reports and provided in-depth analysis of campaign performance, offering actionable insights for continuous improvement.