Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Karim Fayez

Marketing Director
Al Shrouk City
Karim Fayez

Summary

Seeking for a challenging and a responsible position where I can utilize and improve my skills and qualifications towards the development of the organization, career path and myself.

A proven leader who has the passion and dedication needed to drive new and existing business leads through the effective implementation of fully integrated marketing strategy. A hard working and self - motivated individual who was able to work hard on creating, implementing several business marketing plans for huge entities with passion and dedication.

Overview

2025
years of professional experience
4
years of post-secondary education
2
Languages

Work History

Yasser Abdallah Group

Head Of Marketing Department
3 2024 - Current

Job overview

  • Enhanced online presence, optimizing website design and functionality.
  • Revamped company''s reputation by skillfully addressing negative feedback through effective crisis management techniques.
  • Analyzed market trends, identifying opportunities for growth and expansion.
  • Streamlined marketing processes to maximize efficiency and productivity within the department.
  • Ensured alignment between marketing objectives and overall business goals by actively participating in strategic planning sessions.
  • Coordinated public relations efforts, securing positive media coverage for company news and events.
  • Developed a cohesive brand image through consistent messaging and visual elements in all marketing materials.
  • Selected negotiated contracts with, and managed external vendors to ensure high-quality deliverables at cost-effective prices.
  • Managed cross-functional teams to execute successful product launches and promotional events.
  • Collaborated with sales teams for higher revenue generation, employing data-driven marketing strategies.
  • Increased brand recognition by developing and implementing targeted marketing campaigns.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Launched marketing activities for new product lines and market penetration.
  • Developed and implemented targeted digital strategy to improve business performance.
  • Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.

Margins Developments

Marketing Manager
04.2021 - 03.2024

Job overview

  • Creates plans and drives audience development objectives and related strategies that meet the needs of existing and potential audiences
  • Manages, coaches and provides leadership to audience development and box office team
  • Establishes and maintains successful relationships with media agencies
  • Ensure best value for money and report on effectiveness of the media to help guide on future campaigns
  • Serves as a brand ambassador for PD
  • Manages the advertisements' process from design brief to distribution
  • Manage and oversee events that support marketing promotions / partnerships generated for the campaign
  • Establishes and maintains successful relationships with media agencies to ensure best value for money and report on effectiveness of the media to help guide on future campaigns

BUC - Badr University in Cairo

PR & Marketing Manager
08.2014 - 04.2021

Job overview

  • Responsible for managing the promotion and positioning of the University
  • Raising and building brand awareness and generating leads while managing internal and external marketing campaigns and programs
  • Supervising all marketing and planning activities for the University and any events occurring throughout the year
  • Planning and executing events and marketing programs
  • Developing strategies and tactics to boost the universities' and drive qualified traffic
  • Tracking and analyzing the performance of advertising campaigns, managing the marketing budget
  • Ensuring that all marketing material is in line with our brand identity
  • Preparing and monitoring the marketing budget on a quarterly and annual basis and allocate funds wisely

Orange

Customer Service Specialist
10.2013 - 10.2014

Job overview

  • Conferring with the customers about concerns with products or services to resolve problems and drive sales
  • Identifying customer issues with products or services to investigate cases and find solutions
  • Promptly responding to customers queries via email, phone, and social media channels
  • Immediately escalating serious complains or issues
  • Respecting client's confidentiality at all times
  • Developing and maintaining vast knowledge of the products and services offered
  • Communicating customers feedback to various teams, including technical and marketing departments to improve the overall customer experience

Etisalat

Customer Service Specialist
12.2011 - 09.2013

Job overview

  • Serving customers with knowledgeable, friendly support at each stage of shopping and whole purchasing experience
  • Optimizing the customer experience and increasing the customer revenue, by aiding maximize the purchased items, e.g
  • Accessories…etc
  • Achieving the sales goals and services targets by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships, as well as maintain the existing relationships

Education

New Cairo Academy

Bachelor of Commerce from Foreign Trade, Accounting Major - English Section
01.2007 - 01.2011

University Overview

Skills

Time Management

Timeline

Marketing Manager
Margins Developments
04.2021 - 03.2024
PR & Marketing Manager
BUC - Badr University in Cairo
08.2014 - 04.2021
Customer Service Specialist
Orange
10.2013 - 10.2014
Customer Service Specialist
Etisalat
12.2011 - 09.2013
New Cairo Academy
Bachelor of Commerce from Foreign Trade, Accounting Major - English Section
01.2007 - 01.2011
Head Of Marketing Department
Yasser Abdallah Group
3 2024 - Current
Karim FayezMarketing Director