karim Gendy
Head Of Health And Beauty
New Cairo
Summary
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
23
23
years of professional experience
2
2
Languages
Work History
Beauty - Ecommerce Consultant
Self Employed Services
03.2023 - Current
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
- Managed client relationships through regular check-ins and updates on project progress.
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
- Developed innovative strategies for clients, resulting in increased revenue and business growth.
- Assisted clients in navigating complex industry challenges with strategic recommendations.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Enhanced communication among team members to foster collaborative and supportive work environment.
- Identified areas of improvement for clients'' operations, implementing targeted solutions to increase productivity.
- Analyzed data sets to identify trends and opportunities for process improvements within client organizations.
- Negotiated contracts on behalf of clients, securing favorable terms that contributed to their overall success.
- Collaborated with teams to define, strategize, and implement marketing and web strategies.
- Designed tailored training programs for employees at various levels within the organization, boosting overall skillsets.
- Coordinated with external partners and vendors to deliver comprehensive solutions that meet clients' diverse needs.
- Enhanced team productivity with implementation of agile methodologies, streamlining project delivery processes.
- Optimized supply chain operations for clients, reducing costs and improving efficiency through strategic vendor management.
- Directed market entry strategies for clients looking to expand into new territories, ensuring compliance and cultural alignment.
- Conducted risk assessments for business processes, recommending measures to mitigate potential impacts.
- Improved organizational efficiency, overhauling outdated operational procedures with innovative, tech-driven solutions.
- Negotiated contracts and agreements on behalf of clients, securing favorable terms and conditions.
- Increased client satisfaction by developing comprehensive consulting strategies tailored to each business's unique challenges and objectives.
- Analyzed financial data to identify cost-saving opportunities, advising clients on budget optimization strategies.
- Conducted in-depth market research to identify emerging trends, enabling clients to adapt and stay ahead in competitive industries.
- Developed and maintained strong client relationships, ensuring high levels of satisfaction and repeat business.
- Implemented customer relationship management (CRM) systems, improving client engagement and retention rates.
- Transformed client digital strategies, leveraging cutting-edge technologies to enhance online presence and customer interaction.
- Established best practices for project management within client organizations, leading to more predictable and successful outcomes.
- Enhanced client decision-making, synthesizing complex data into clear, concise reports and dashboards.
- Created and managed project plans, timelines and budgets.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
- Devised and implemented processes and procedures to streamline operations.
Head Of Health And Beauty
Noon.com
05.2021 - 02.2023
- Manage the beauty category for Noon’s e-commerce platform, overseeing product assortment, pricing, promotions, and inventory management.
- Develop, and execute strategies to drive category growth and increase customer engagement and satisfaction.
- Collaborate with cross-functional teams, including marketing, operations, and merchandising, to ensure alignment and consistency in the customer journey.
- Monitor market trends and competitive landscape to identify new opportunities and improve business performance.
- Lead negotiations with suppliers and manage relationships to ensure optimal terms and product availability.
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Worked effectively in fast-paced environments.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Managed time efficiently in order to complete all tasks within deadlines.
- Passionate about learning and committed to continual improvement.
- Worked well in a team setting, providing support and guidance.
- Strengthened communication skills through regular interactions with others.
- Paid attention to detail while completing assignments.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Organized and detail-oriented with a strong work ethic.
- Resolved problems, improved operations and provided exceptional service.
- Proved successful working within tight deadlines and a fast-paced environment.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Commercial Manager
Seif Group Of Pharmacies
02.2020 - 04.2021
- Negotiated contracts and product prices by collaborating with vendors and developers.
- Built relationships with clients to establish new contracts.
- Streamlined internal processes by identifying areas for improvement and implementing changes to increase efficiency.
- Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
- Strengthened client relationships through regular communication and timely resolution of issues, leading to increased customer satisfaction.
- Developed strong partnerships with key stakeholders, fostering collaboration to achieve shared goals.
- Evaluated and improved sales processes, leading to a more streamlined approach that maximized revenue generation opportunities.
- Improved profit margins through diligent expense monitoring and the implementation of cost-saving initiatives where appropriate.
- Negotiated contracts with suppliers, securing favorable terms that resulted in significant cost savings.
- Achieved growth targets by devising creative promotional campaigns designed to attract new clients while retaining existing customers.
- Managed and analyzed budgets, P&L, balance sheets and sales reports.
- Coordinated trade shows and other promotional events, showcasing company offerings effectively to prospective clients.
- Devised pricing methodologies and industry strategies through economic and business analysis.
- Analyzed sales data to identify opportunities for expansion into new markets, driving increased market share.
- Increased sales revenue by developing and implementing effective marketing strategies for commercial products.
- Monitored competitor activity, utilizing insights to inform strategic planning and decision-making processes.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Managed accounts to retain existing relationships and grow share of business.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Category Manager Health and Beauty
Amazon.Com
03.2015 - 11.2019
- Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
- Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
- Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
- Mentored junior team members in category management best practices, contributing to a high-performing and collaborative work environment.
- Benchmarked category performance against industry standards, identifying areas for improvement and implementing targeted initiatives.
- Studied technical aspects of managed category to identify key quality attributes and cost containment levels.
- Reduced inventory costs through effective vendor negotiations and optimizing product assortments.
- Increased overall category sales by developing and executing strategic merchandising plans.
- Led cross-functional project teams in the launch of new product lines, resulting in successful category expansion efforts.
- Monitored market to capitalize on latest trends.
- Maximized category turnover through proactive management strategies.
- Developed and executed spend category to support business objectives.
- Established strong rapport with suppliers, leading to favorable contract terms and better access to exclusive products or promotions.
- Spearheaded new product introduction processes from ideation through commercialization, delivering innovative solutions that drove category growth.
- Partnered with buyers to develop category-appropriate order frequency for spend under management.
- Monitored industry trends to identify new business opportunities and emerging product categories for expansion.
- Coordinated with store operations teams to ensure proper execution of merchandising plans at the store level, driving consistent brand presentation across all locations.
- Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.
- Enhanced supplier relationships through regular communication and collaborative problem-solving efforts.
- Incorporated suggested changes to layouts and promotions to drive sales.
- Reduced business risk by improving contract coverage for suppliers in spend category.
- Researched, prepared for and led supplier negotiation process for managed category.
- Mitigated business risk and improved customer lead times through thoughtful supplier network design.
Commercial and Marketing Manager Health and Beauty
Seif Group Of Pharmacies
10.2006 - 02.2015
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Optimized website content for improved search engine rankings and increased web traffic.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
- Conducted market research to identify trends, informing product development and positioning strategies.
- Analyzed campaign performance data to adjust tactics and maximize ROI.
- Conducted market research to identify new opportunities and target markets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
Brand Manager - YSL Beauty Group & Shiseido
Gazzaz Company
10.2002 - 11.2006
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Organized and delivered training sessions for new product content and technological advancements.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Mentored junior team members, fostering professional growth and development within the department.
- Monitored industry news closely, staying abreast of emerging trends for quick adaptation of branding strategies accordingly.
- Consulted with product development teams to enhance products based on customer interest data.
- Created and managed budgets to maximize brand reach and engagement.
- Negotiated vendor contracts for design services or advertising placements, obtaining favorable terms that maximized value for the brand.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Organized focus groups or surveys to gather valuable customer insights that informed future branding decisions.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Conducted market research to identify new opportunities and target markets.
Education
Bachelor of Commerce in Accounting English Section - Bachelor of Commerce in Accounting
Assiut University
Assiut 04.2001 -
Skills
Problem-solving
Timeline
Beauty - Ecommerce Consultant
Self Employed Services
03.2023 - Current
Head Of Health And Beauty
Noon.com
05.2021 - 02.2023
Commercial Manager
Seif Group Of Pharmacies
02.2020 - 04.2021
Category Manager Health and Beauty
Amazon.Com
03.2015 - 11.2019
Commercial and Marketing Manager Health and Beauty
Seif Group Of Pharmacies
10.2006 - 02.2015
Brand Manager - YSL Beauty Group & Shiseido
Gazzaz Company
10.2002 - 11.2006
Bachelor of Commerce in Accounting English Section - Bachelor of Commerce in Accounting
Assiut University
04.2001 -