Mohamed Kasim
Alexandria,Egypt
Summary
Multidisciplinary data driven individual with 5 years experience in Digital Marketing. Currently working at Elmarket as a media buyer position that allows me to use advanced analytics to develop strategies and automate processes that propel business's ROI, and looking now for a new experience at a marketing agency that will help me to open up my mind to new fields of business that will add value to the story of mine.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Media Buyer
Elmarket
Alexandria, Egypt
04.2020 - Current
- Kickstarted marketing plan and media buying of an eCommerce store from scratch, achieving 7 figures in sales and a consistent 8X return on ad spend.
- Generated over 75,000 orders through e-commerce and drop shipping in Egypt, Saudi Arabia and UAE.
- Spent over 5 Million EGP over digital marketing platforms (Facebook - Instagram - TikTok - Snapchat - Google ads)
- Experienced different CMS platforms and worked with GA and GTM.
- Performed statistical analyses to gather data that helped us maintain a high ROI & ROAS numbers and track delivery success rates, orders returns and monitor products profitability.
- Mastered campaigns scaling, tracking, re-targeting, content creation, bidding, budgeting and setting up pixels to best perform.
Digital Marketing Specialist
Uber
Cairo, Egypt
10.2017 - 03.2020
- Developed and managed digital marketing campaigns to support the company's business objectives in MENA region, acquisition, expansion and lead generation.
- Grew UberX & Scooter driver’s acquisitions by 10X in the first 6 months.
- Managed and Optimized Uber supply team's online ads at regions "Egypt - Saudi Arabia - Jordan" at the following platforms:
- Facebook
- Google Ads
- Snapchat
- Twitter - Analyzed suppliers conversion levels and profitability (ROI &ROAS).
- Analyzed channel performance and spotting strengths and weaknesses through online ads on different digital platforms.
- Scaling and Automating the growth processes.
Marketing & Sales Coordinator
Centro Global Solutions
Cairo
10.2016 - 10.2017
- Tracked sales data, planned meetings, prepared marketing reports by collecting, analyzing and summarizing sales data to create and maintain promotional materials and call scenarios.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Wrote engaging and successful marketing, advertising and website copy.
- Onboarded new team members and coached personnel in marketing tasks.
ADSL Technical Support Specialist
Orange
Cairo
02.2015 - 09.2016
- Supporting DSL subscribers with their billing, technical, band activation problems
Education
Lenience Degree in Arabic Language And Literature. -
Cairo University
Cairo 09.2008 - 06.2014
Skills
Strategy & Planning
Data Analytics
Campaign Management
Budgeting
Digital marketing
Microsoft Office
E-Commerce
Social Media Marketing
Copy-writing
Lead Generation
Funnel Building
Timeline
Media Buyer
Elmarket
04.2020 - Current
Digital Marketing Specialist
Uber
10.2017 - 03.2020
Marketing & Sales Coordinator
Centro Global Solutions
10.2016 - 10.2017
ADSL Technical Support Specialist
Orange
02.2015 - 09.2016
Lenience Degree in Arabic Language And Literature. -
Cairo University
09.2008 - 06.2014