Summary
Overview
Work History
Education
Skills
Timeline
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Mohamed Kasim

Alexandria,Egypt

Summary

Multidisciplinary data driven individual with 5 years experience in Digital Marketing. Currently working at Elmarket as a media buyer position that allows me to use advanced analytics to develop strategies and automate processes that propel business's ROI, and looking now for a new experience at a marketing agency that will help me to open up my mind to new fields of business that will add value to the story of mine.

Overview

8
8
years of professional experience
6
6
years of post-secondary education
2
2
Languages

Work History

Media Buyer

Elmarket
Alexandria, Egypt
04.2020 - Current
  • Kickstarted marketing plan and media buying of an eCommerce store from scratch, achieving 7 figures in sales and a consistent 8X return on ad spend.
  • Generated over 75,000 orders through e-commerce and drop shipping in Egypt, Saudi Arabia and UAE.
  • Spent over 5 Million EGP over digital marketing platforms (Facebook - Instagram - TikTok - Snapchat - Google ads)
  • Experienced different CMS platforms and worked with GA and GTM.
  • Performed statistical analyses to gather data that helped us maintain a high ROI & ROAS numbers and track delivery success rates, orders returns and monitor products profitability.
  • Mastered campaigns scaling, tracking, re-targeting, content creation, bidding, budgeting and setting up pixels to best perform.

Digital Marketing Specialist

Uber
Cairo, Egypt
10.2017 - 03.2020
  • Developed and managed digital marketing campaigns to support the company's business objectives in MENA region, acquisition, expansion and lead generation.
  • Grew UberX & Scooter driver’s acquisitions by 10X in the first 6 months.
  • Managed and Optimized Uber supply team's online ads at regions "Egypt - Saudi Arabia - Jordan" at the following platforms:
    - Facebook
    - Google Ads
    - Snapchat
    - Twitter
  • Analyzed suppliers conversion levels and profitability (ROI &ROAS).
  • Analyzed channel performance and spotting strengths and weaknesses through online ads on different digital platforms.
  • Scaling and Automating the growth processes.

Marketing & Sales Coordinator

Centro Global Solutions
Cairo
10.2016 - 10.2017
  • Tracked sales data, planned meetings, prepared marketing reports by collecting, analyzing and summarizing sales data to create and maintain promotional materials and call scenarios.
  • Conducted research to analyze customers' behavior, preferences and purchasing habits.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Onboarded new team members and coached personnel in marketing tasks.

ADSL Technical Support Specialist

Orange
Cairo
02.2015 - 09.2016
  • Supporting DSL subscribers with their billing, technical, band activation problems

Education

Lenience Degree in Arabic Language And Literature. -

Cairo University
Cairo
09.2008 - 06.2014

Skills

Strategy & Planning

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Timeline

Media Buyer

Elmarket
04.2020 - Current

Digital Marketing Specialist

Uber
10.2017 - 03.2020

Marketing & Sales Coordinator

Centro Global Solutions
10.2016 - 10.2017

ADSL Technical Support Specialist

Orange
02.2015 - 09.2016

Lenience Degree in Arabic Language And Literature. -

Cairo University
09.2008 - 06.2014

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Mohamed Kasim