Khaled Farouk Mahmoud Atta
CFO
Cairo,Egypt
Summary
To join a reputable firm where I could utilize my talent and capabilities in achieving the company's ultimate growth objectives. Whilst I can be a part of dynamic team in which effective and efficient interactions creates added value for the team member.
Overview
23
23
years of professional experience
1
1
Language
Work History
CFO
Lesaffre Egypt For Yeast Industry
05.2022 - Current
- Manage the transformation phase of shifting the business model to free zone approach
- Asses the revenue performance on monthly basis in terms of profitability and share of business across all sales channels & mix management impact
- Lead the RGM initiatives across different markets
- (local & export)
- Manage & lead core working capital initiatives
- Keeps staff apprised of changes in organization and departmental policies
- Provide analysis & actionable insights on the key drivers of revenue performance supported with drive actions
- Ensure full and efficient support to cover all the capex needs supportive with the industrial plan
- SAP finance project manager
- (full integrated SAP implementation)
- Support the commercial team to have more analytical and financial vision
- Support the commercial team to apply best mix management approach in a way to efficiently improve the top line
- Achievements: Improved the company EBITDA versus budget with 4m EUR driven by efficient and strong profitability analysis key drivers
- Finalized the vat tax inspection from 2014:2021 with total cost avoidance of 36m EGP
- Implemented some automation process in the AX system for the payables, budgeting, Treasury and cash management
Finance director
ASG
09.2021 - 04.2022
- Develop and improve the commercial planning cycle (S&OP) in alignment with the AOP monthly plan
- Provide analysis & actionable insights on the key drivers of revenue performance supported with drive actions
- Asses the revenue performance on monthly basis in terms of profitability and share of business across all sales channels & mix management impact
- Lead the RGM initiatives across different markets.(local & export)
- Lead the commercial team to apply best mix management approach in a way to efficiently improve the top line
- Manage the transformation phase for the export business in terms of business growth and attracting new marketing supported with financial impact
- Manage the AOP budget in alignment with the company revenue growth vision in a manner to improve the company top line performance as well as the gross profit margin
- Drive the company's P&L in a profitable way, applying the best business dynamic approach
- Keeps staff apprised of changes in organization and departmental policies
- Lead the gross profit margin improvement initiatives (Grammage out and downsizing for packing material)
- SAP finance project manager
- (full integrated SAP implementation)
- Responsible for monthly financial statements preparation
- Manage & lead core working capital initiatives
CFO & Head Of Transformation
Kellogg's - Egypt
02.2019 - 09.2021
- Develop and improve the commercial planning cycle (S&OP) in alignment with the AOP monthly plan
- Provide analysis & actionable insights on the key drivers of revenue performance supported with drive actions
- Asses the revenue performance on monthly basis in terms of profitability and share of business across all sales channels
- Lead the RGM initiatives across different markets.(local & export)
- Support the commercial team to have more analytical and financial vision
- Support the commercial team to apply best mix management approach in a way to efficiently improve the top line
- Manage the transformation strategy across all functions
- Manage the AOP budget in alignment with the company revenue growth vision in a manner to improve the company top line performance as well the gross profit margin
- Drive the company's P&L in a profitable way, applying the best business dynamic approach
- Keeps staff apprised of changes in organization and departmental policies
- Lead the gross profit margin improvement (Grammage out and downsizing for packing material)
- SAP finance project manager
- (full integrated SAP implementation)
- Responsible for monthly financial statements preparation
- Manage & lead core working capital initiatives
- Achievements: Improve the company GP% from 31% to 40% through applying RGM initiatives.(price increase, new innovation and trade allowance optimization)
- Improving the core working capital of the company by applying supplier and receivable finance approach
- Dynamic in the company financial result from 55m EGP loss to 35m EGP profit
Treasury & Budgeting Manager
Rashedeen Group
01.2018 - 12.2018
- Monitoring and control the processes enhancement
- Cash flow forecast, forex reporting & cash management planning
- Ensure that the process is correctly applied as per the global standard
- Ensure enough liquidity to meet operational and capital investment needs (if any)
- Manage the annual cost saving project
- Provide efficient solution for such economic crisis
- Improvement and development for cash flow & CNWC
- Monitor and control all P&L activities
- Responsible for accounting booking assignment in terms of cost element and cost center to be matched with the maintained budget details
- Responsible for the budget validation in SAP on monthly basis, (Actual vs planned)
- Handling all budget reports and share it with the stakeholders on monthly basis
- Ensure that no exceeding in the maintained budget will be generated in SAP by controlling all the provided expenses on daily basis
- Align all the accounting assignments with the stakeholders/budget owners before booking the expense document in SAP
- Provide such managerial reports for the budgeting area in order to support decision making
IMEA Region Finance & investment Manager & Global expert for finance SAP implementation projects
Henkel Egypt (Persil)
01.2002 - 12.2017
- Develop and improve the commercial planning cycle (S&OP)
- Provide analysis & actionable insights on the key drivers of revenue performance supported with drive actions
- Asses the revenue performance on monthly basis in terms of profitability and share of business across all sales channels
- Lead the RGM initiatives across different markets
- Support the commercial team to have more analytical and financial vision
- Support the commercial team to apply best mix management approach in a way to efficiently improve the top line
- Manage the transformation phase for the export business in terms of business growth and attracting new marketing supported with financial impact
- Manage the AOP budget in alignment with the company revenue growth vision in a manner to improve the company top line performance as well the gross profit margin
- Drive the company's P&L in a profitable way, applying the best business dynamic approach
- Keeps staff apprised of changes in organization and departmental policies
- Lead the gross profit margin improvement (Grammage out and downsizing for packing material)
- SAP finance project manager
- (full integrated SAP implementation)
- Responsible for monthly financial statements preparation
- Shared service center & SAP IMEA finance project manager
- Achievements: Full implementation SAP & shared service center projects across 13 countries in the IMEA region (Treasury, costing, AP, AR Fixed assets, budgeting & planning)
- Centralization for AP, AR, Fixed assets & budgeting activities across IMEA countries
- Maintain a separate advanced capex and Treasury system, applying direct interface with banks platform and also with the corporate investment system
- Automated SAP process for the finance function across the region
- Full integration system between SAP & the banks platform across the region
Education
Bachelor of Commerce - Accounting
Cairo University
High School - undefined
El-Horreya Language School
Skills
Excel
Militaryservice
Served
Personal Information
- Date of Birth: 06/01/79
- Nationality: Egyptian
- Marital Status: Married
Timeline
CFO
Lesaffre Egypt For Yeast Industry
05.2022 - Current
Finance director
ASG
09.2021 - 04.2022
CFO & Head Of Transformation
Kellogg's - Egypt
02.2019 - 09.2021
Treasury & Budgeting Manager
Rashedeen Group
01.2018 - 12.2018
IMEA Region Finance & investment Manager & Global expert for finance SAP implementation projects
Henkel Egypt (Persil)
01.2002 - 12.2017
Bachelor of Commerce - Accounting
Cairo University
High School - undefined
El-Horreya Language School
Similar Profiles
Lucien PETIT MALTAVERNELucien PETIT MALTAVERNE
Factory Production Worker at Lesaffre YeastFactory Production Worker at Lesaffre Yeast
Ahmed MostafaAhmed Mostafa
Quality Control Manager at Upper Egypt For Food Industry (UEFFI)Quality Control Manager at Upper Egypt For Food Industry (UEFFI)
Ahmed Abd ElbasetAhmed Abd Elbaset
Team Leader at Polo Egypt Company for Trade and IndustryTeam Leader at Polo Egypt Company for Trade and Industry
Wessam Mohamed IsmailWessam Mohamed Ismail
Human Resources Business Partner Manager, OD at United for consulting servicesHuman Resources Business Partner Manager, OD at United for consulting services
Abdelrahman EsiaAbdelrahman Esia
Senior Analog /RF Engineer at TelinkSenior Analog /RF Engineer at Telink