Khaled Fikry

Develop great products, that maximize market coverage & customer satisfaction while optimizing profitability and diversity to make Middle Est and Africa the most profitable region of Stellantis by:

· Add hoc Analysis of share per market / segment competitive environment or commercial complexity

· Identifying new opportunities and bring all Product and market data for decision

· During Models Serial Life, suggest decision for product evolutions to reach volumes, complexity and profitability targets

· Supporting markets in product grid definition and maintenance for import models

· Managing Product grids of localized models in region and coordinate with import markets

· During development phase of new model, support the definition of specifications, line-up, equipment, powertrain mix and pricing.

Product Study
- New potential with volume planning and full plan risk assessment.
- New Projects Planning.
- Line-up strategy enhancement.
- Development of efficient product trims ensuring utmost market coverage
- Tackling appropriate pricing brackets in line with brand plan
Stock Management
- Production plans to serve for proper market availability considering market seasonality
- Car flow management

In charge of Product Marketing and Pricing Management in Egypt for three brands “Fiat, Jeep & Alfa Romeo” with coverage of all products range.
Managing the current product line-up lifecycle, positioning and the cross-models initiatives to sustain target profits while actively supporting the global product development teams in defining future models, in line with the Brand’s regional and global positioning and targets working on:
- Development of product trims & pricing strategies
- Market analysis on customer profile and benchmarking.
- Market analysis on competitors movement & market changes.
- Development of pricelists, catalogues, Internet sites and product training tools.
- Support Marketing activities (e.g. events, BTL, ATL

- Develop strategic marketing plans for product through market research, customer analysis, competitive benchmarks pricing and changes, customer engagement and business planning

- Plan and implement the product marketing strategy including communication messages and methodologies, measurability, customer profiling and segmentation

- Plan model launches and introductions with competitivess pricing, volumes and life cycle plans

- Work closesly with market intelligence department to monitor daily market changes from customers to regulations and what are you

- Plan and evaluate surveys using methods such as interviews, questionnaires, focus groups, market
analysis surveys, public opinion polls.

- Track & forecast market trend & direction and identify potential areas. o Track & analyze sales trends & methodologies.

- Analyze & forecast customer behavior.

- Mid to long term strategy for expanding Nissan Intelligent Mobility across AMI region.

Mid to Long term product line-up & strategy
- Cross Car line strategist to redefine competitive boundaries of future Nissan models.
Liaise with multiple teams in Japan to secure product & powertrain competitiveness & create segment benchmarks.

Product Positioning
- Product positioning analyst based on market dynamics ensuring value/dollar is competitive yet profitable. Also includes grade-walk planning & value analysis vs. competitors.

Volume & Scenario Planning
- New product potential and volume planning for 86 countries by
considering risk/opportunity due to brand power, network expansion plans & marketing
effectiveness.

Specifications Analysis & Competition Analysis
- Customer & Competition Analysis – Specializing in PV, SUV &LCV.

- Analyze competitive market strategies through analysis of related product, market, or share trends.

- Plan and evaluate surveys using methods such as interviews, questionnaires, focus groups, market
analysis surveys, public opinion polls.

- Track & forecast market trend & direction and identify potential areas. o Track & analyze sales trends & methodologies.

- Analyze & forecast customer behavior.

- Mid to long term strategy for expanding Nissan Intelligent Mobility across AMI region.

1- Manage product issue with NML functions
2- Review regulation, homologation
3-Work on new model, new year model study (Specification & price)
4- Arrange design clinic (when conducted)
5- Prepare spec list/ Option list
6- Prepare model code/ color chart
7- Develop cross car line strategy
8- Work on PMP (Product Marketing Platform) preparation with NML (Product/Price/Promotion/Place)
9- Develop RMPA (Regional Marketing Strategy Plan)
10- Achieve optimum price (MSRP/TP) setting
11- Monthly tracking of competitors’ specs, prices and sales volumes to prepare for all product planning activities, along with follow up with cross functional departments to monitor the progress of new models.

Responsible for planning, ordering and commissioning of production equipment & tools to meet the production plans.
• Planning the layout of the production area upon capacity requirements.
• Optimizing the production process through applying lean principles.
• Member of 5S Deployment Committee in production and non-production areas.
• Ensuring material flow and production layout
• Selection and acquisition of machines, operating resources and supplies
• Realization of department targets