Summary
Overview
Work History
Education
Skills
Timeline
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Labib Megallaa

Labib Megallaa

Marketing Director
Cairo

Summary

Proven leader in marketing and sales, adept at strategic planning and digital marketing, with a track record of boosting market share by over 30% at Adam International Hospital. Skilled in communications management and project oversight, I excel in driving results through innovative strategies and effective team leadership. My experience at AMICO Group showcases my ability to significantly enhance profitability and operational efficiency. Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills. Innovative Marketing leader with 35 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.

Overview

35
35
years of professional experience

Work History

Marketing Director

Adam International Hospital
09.2016 - Current
  • Strategic Planning and Development

Develop and implement comprehensive marketing strategies and plans.

Analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies

Team Leadership and Management

  • Lead and manage the marketing team, providing guidance and motivation.
  • Oversee the recruitment, training, and performance evaluations of marketing staff.

Foster a collaborative environment among the marketing team and other

Brand Management

  • Ensure consistent messaging and branding across all marketing channels.
  • Develop brand positioning and messaging that differentiates the company from competitors.
  • Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
  • Developed comprehensive sales plans for business growth, resulting in significant market share expansion.

Budget Management

  • Develop and manage the marketing budget.
  • Allocate resources effectively to maximize ROI.
  • Monitor expenditures to ensure cost-effective marketing strategies.

Market Research and Analysis

  • Conduct market research to identify new opportunities and market trends.
  • Analyze consumer behavior, market conditions, and competitor data.
  • Use insights from research to refine marketing strategies and campaigns.
  • Conducted market research to identify potential areas of growth for future product development initiatives.

Digital Marketing Oversight

  • Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
  • Ensure the company’s online presence is strong and consistent with the brand image.
  • Stay updated with the latest digital marketing trends and technologies.

Stakeholder Communication and Collaboration

  • Collaborate with other departments, such as sales, product development, and customer service, to align marketing efforts with business objectives.
  • Communicate marketing strategies and results to senior management and stakeholders.
  • Build and maintain relationships with key partners, agencies, and vendors.

Event Management

  • Plan and oversee company events, trade shows, and promotional activities.
  • Ensure events align with marketing strategies and enhance brand visibility.

Compliance and Ethical Standards

  • Ensure all marketing activities comply with legal and ethical standards.
  • Maintain awareness of regulatory requirements and industry standards.
  • Analyzed sales and marketing data for improved strategies.
  • Streamlined internal processes for improved efficiency within the Sales and Marketing department, reducing costs while maintaining productivity levels.
  • Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.

Country Manager of Bahrain

AMICO Group, Al Amin Medical Instruments Co.
01.2015 - 09.2015
  • Managed budgets, financial planning, and forecasting to optimize profitability for the country operations.
  • Established strong relationships with key industry players for business growth and expansion.
  • Increased market share by developing and implementing effective sales strategies.
  • Optimized resource allocation, enhancing operational efficiency and reducing costs.
  • Implemented process improvements, streamlining workflows and increasing team productivity.
  • Delivered exceptional customer service by addressing client concerns promptly and effectively.
  • Coached and mentored team members, fostering a culture of continuous learning and development.
  • Managed cross-functional teams to ensure seamless operations and drive business objectives.
  • Gathered information on competitor activities and market trends to enhance strategic decision-making.
  • Monitored performance metrics to assess progress towards goals, identifying areas for improvement as needed.
  • Analyzed market trends and competitor activities to inform strategic decision making.
  • Enhanced internal communication systems by implementing regular meetings/updates across departments.

Regional Sales Manager

AMICO , Al Amin Medical Instruments Co.
01.2007 - 12.2014
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
  • Managed team of 60 regional sales representatives and consistently achieved high sales targets.
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
  • Executed successful marketing campaigns to generate new business and expand customer base.
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
  • Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.
  • Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Finalized sales contracts with high-value customers.
  • Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
  • Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
  • Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
  • Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
  • Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
  • Implemented innovative sales strategies that successfully penetrated new markets, boosting regional brand recognition.
  • Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as a cohesive unit.
  • Introduced cost-saving initiatives to reduce losses and increase profit margin.
  • Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
  • Optimized inventory management processes by working closely with supply chain partners, reducing stock discrepancies while improving order fulfillment rates.
  • Developed and managed budgets to confirm proper use of resources and maximize profitability.
  • Evaluated costs against expected market price points and set structures to achieve profit targets.
  • Built relationships with customers and community to establish long-term business growth.

Sales Executive

AMICO , Al Amin Medical Instruments Co.
06.1996 - 12.2006
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
  • Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
  • Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Established and maintained positive relationships with vendors to determine product availability and quality.
  • Created and implemented successful sales campaigns to drive leads and increase sales.
  • Analyzed past sales data and team performance to develop realistic sales goals.
  • Exceeded quarterly targets consistently through diligent prospecting and tailored product presentations.
  • Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.

Medical Rep.

SARA Group KSA
04.1993 - 05.1996
  • Established strong relationships with healthcare professionals, resulting in increased trust and credibility for the organization.
  • Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
  • Collaborated with sales team to develop targeted marketing strategies that boosted overall revenue growth.
  • Managed territory efficiently, effectively prioritizing visits to key healthcare providers and facilities.
  • Arranged appointments with doctors, pharmacists and medical teams to raise awareness of latest product launches.
  • Analyzed customer feedback to identify areas for improvement in service delivery.
  • Improved product knowledge for team members through regular training sessions and workshops.

Medical Rep.

Mundipharma
02.1989 - 03.1993
  • Leveraged strong communication skills to present complex medical information in an easily digestible manner for diverse audiences.
  • Increased patient engagement by developing personalized medical presentations and informative materials.
  • Developed persuasive negotiation tactics that resulted in favorable pricing agreements with clients.
  • Evaluated promotional campaigns'' effectiveness by analyzing data on product adoption rates among target demographics.

Education

MBA - International Marketing

American University of London
UK
04.2001 -

Bachelor of Science - Veterinary Medicine

Veterinary Medicine
Faculty Of Veterinary Medicine, Zagazig University
04.2001 -

Skills

Communications management

Timeline

Marketing Director

Adam International Hospital
09.2016 - Current

Country Manager of Bahrain

AMICO Group, Al Amin Medical Instruments Co.
01.2015 - 09.2015

Regional Sales Manager

AMICO , Al Amin Medical Instruments Co.
01.2007 - 12.2014

MBA - International Marketing

American University of London
04.2001 -

Bachelor of Science - Veterinary Medicine

Veterinary Medicine
04.2001 -

Sales Executive

AMICO , Al Amin Medical Instruments Co.
06.1996 - 12.2006

Medical Rep.

SARA Group KSA
04.1993 - 05.1996

Medical Rep.

Mundipharma
02.1989 - 03.1993
Labib MegallaaMarketing Director