Laila Ali Salem
New Cairo
Summary
Accomplished marketing professional with extensive expertise in brand management and strategic marketing within the FMCG sector. Offers strong regional experience in budget management, stakeholder engagement, and cross-functional collaboration, complemented by a solid agency background. Proven ability to translate consumer insights into effective marketing strategies, lead end-to-end campaign execution, and foster strong partnerships across internal and external stakeholders to drive brand growth and business performance. Eager to leverage this expertise to contribute to the success of global brands.
Overview
5
5
years of post-secondary education
4
4
years of professional experience
Work history
Brand manager
Kenvue
2026.05 - Current
- Lead end-to-end brand execution in GEM market mainly (Levant, Iraq, Morocco & Pakistan), coordinating with cross-functional teams, distributors, and regional stakeholders.
- Manage Brand Marketing Execution (BME) budget, overseeing allocation, tracking, and optimization to ensure efficient spend and ROI delivery.
- Recently assumed responsibility for Egypt & LIP markets, gaining hands-on local market experience alongside regional brand management scope.
- Launched new product lines, boosting overall brand recognition. Supported in the Launch of Neutrogena's UltraSheer sunscreen in Egypt, working on summer campaigns in Egypt & LIP.
Regional Junior Brand Manager - EGYPT & LIP
Kenvue (Formerly Johnson & Johnson Consumer Health)
2025.06 - 2026.05
- Support development and execution of regional brand strategies across Emerging Markets, ensuring alignment with global brand positioning and commercial objectives.
- Contribute to annual and long-term brand strategy planning, currently supporting development of the 2026 regional strategy roadmap.
- Execute market expansion initiatives by introducing brands into new markets and adapting activation plans to local consumer behavior and market dynamics.
- Supported regional launches for Neutrogena HCP line across Emerging Markets, including Lebanon market entry.
- Executed PR, influencer, and experiential activations for OGX and Neutrogena Hydro Boost launches in Iraq.
- Managed end-to-end mall activations in Baghdad and Erbil, delivering multi-day consumer engagement experiences.
- Responsible for Purchase Order (PO) creation and financial coordination, ensuring compliance with internal processes and timely execution of marketing activities.
Marketing Assistant Brand Manager
Eli Lilly & Co.
Saudi Arabia
2024.08 - 2025.06
- Supported cross-functional teams in executing integrated marketing campaigns to enhance brand visibility and engagement.
- Improved operational efficiency through use of technical tools and structured reporting.
- Supported delivery of positive customer experience while ensuring compliance and OPEX governance standards.
- Planned and supported logistics for conferences, webinars, and workshops to maximize attendance and engagement.
- Coordinated event delivery and advised Brand Managers on meeting strategies.
- Increased brand awareness through targeted marketing and social media initiatives.
CMS Associate
Eli Lilly & Co.
Saudi Arabia
2024.02 - 2024.08
- Managed delivery of events and supported Brand Managers in building effective meeting strategies.
- Conducted on-site inspections ensuring smooth event execution and customer experience.
- Acted as compliance gatekeeper throughout meeting processes, ensuring adherence to company SOPs and E&C standards.
- Participated in sourcing vendors and optimizing internal and external partnerships.
- Managed invoice processing and post-event evaluations.
- Facilitated communication between marketing, operations, and supporting teams.
- Executed events with consistently high organizational and service standards.
Account Manager
Merf Advertising Agency
Cairo
2023.10 - 2024.02
- Led coordination with creative teams to deliver successful ATL & BTL campaigns.
- Achieved client satisfaction by managing key accounts effectively.
- Prepared performance reports and identified opportunities for improvement.
- Assisted in developing marketing materials within the real estate sector.
- Conducted market research to identify trends and growth opportunities.
- Monitored campaign performance and ensured client satisfaction.
Marketing & PR Specialist
Maison Pyramide
Cairo
2023.07 - 2023.10
- Coordinated media events supporting key organizational initiatives.
- Tracked event performance, production activities, and operational logistics.
- Assisted in planning and executing large- and small-scale events.
- Supported client meetings to align on objectives and deliverables.
- Maintained high service quality and client satisfaction across projects.
Marketing Specialist
Nomads Marketing
Cairo
2022.06 - 2023.07
- Managed client accounts end-to-end from briefing to campaign evaluation.
- Supported business development and acquisition of new accounts.
- Managed Instagram content planning, creation, and social media strategy execution.
- Coordinated event logistics and promotional activities.
- Developed marketing strategies for events and corporate activations.
Education
Bachelor of Arts - Business Adminestration
The American University in Cairo
2018.09 - 2022.12
Semester Abroad
Universitat Autònoma de Barcelona
Barcelona , Spain 2021.09 - 2022.03
High School Diploma (American Diploma) -
The International School of Elite Education
Skills
- Brand Management ownership
- Regional exposure
- Strategic marketing capability
- Budget & stakeholder management
- FMCG expertise
- Agency background Experience
- Social media marketing
- Public Relations
EXTRACURRICULAR ACTIVITIES
The American University in Cairo Student Union Communications and Media Arts — Awarded Best Events Planning and Entertainment Committee in AUC Student Union history. Planned and organized multiple large-scale student entertainment events. The American University in Cairo Student Union Communications and Media Arts — Awarded Best Events Planning and Entertainment Committee in AUC Student Union history. Planned and organized multiple large-scale student entertainment events.
Timeline
Brand manager
Kenvue
2026.05 - Current
Regional Junior Brand Manager - EGYPT & LIP
Kenvue (Formerly Johnson & Johnson Consumer Health)
2025.06 - 2026.05
Marketing Assistant Brand Manager
Eli Lilly & Co.
2024.08 - 2025.06
CMS Associate
Eli Lilly & Co.
2024.02 - 2024.08
Account Manager
Merf Advertising Agency
2023.10 - 2024.02
Marketing & PR Specialist
Maison Pyramide
2023.07 - 2023.10
Marketing Specialist
Nomads Marketing
2022.06 - 2023.07
Semester Abroad
Universitat Autònoma de Barcelona
2021.09 - 2022.03
Bachelor of Arts - Business Adminestration
The American University in Cairo
2018.09 - 2022.12
High School Diploma (American Diploma) -
The International School of Elite Education