Laila A. Shaaban

• Boosted brand visibility through the successful organization of various product launches and promotional activities.
• Facilitating effective communication among internal and external stakeholders.
• Established detailed timelines for all stages of the event lifecycle.
• Managed vendor relationships to secure competitive pricing on POS hardware and software solutions.
• Coordinated with marketing department to develop promotional campaigns that drive foot traffic and increase overall sales volume.
• Ensured accurate and timely financial reporting by maintaining up-to-date records of all sales transactions in the POS system.
• Enhanced customer satisfaction by implementing efficient Point of Sale systems and processes.
• Enhanced communication between front-line employees and management through regular meetings focused on sharing updates, addressing concerns, and brainstorming solutions.
• Negotiated favorable contracts with vendors and suppliers, securing top-tier services while maintaining budgetary constraints.
• Spearheaded marketing campaigns for corporate events, generating buzz and excitement among target audiences.
• Successfully executed large-scale events designed to increase employee participation.
• Streamlined event processes by implementing efficient project management systems, resulting in timely and cost-effective events.

• Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
• Handled complaints, provided appropriate solutions, and alternatives within appropriate timeframes and followed up to achieve resolution.
• Supervised daily operations and sales functions to maximize revenue, customer satisfaction, and employee productivity.
• Maintained client files with sales contracts, records of client interactions, client notes, and other information.
• Worked closely with the marketing team to develop targeted campaigns, driving awareness of services offered and generating new leads for the sales pipeline.
• Supported sales efforts by creating compelling presentations highlighting the unique value proposition offered to potential clients.
• Oversaw logistics and end-to-end delivery processes, ensuring timely fulfillment and seamless execution for client projects.
• Coordinated with suppliers and vendors throughout the design, production, and installation phases to maintain quality standards, and meet client expectations.
• Managed projects from the initial client brief through creative ideation, execution, and final invoicing, delivering comprehensive A-to-Z account management.

• Software development, events, and activations agency specializing in experiential marketing.
• Collaborated directly with clients to deliver market campaigns through innovative activations and event concepts developed from scratch.
• Managed logistics and fulfillment, ensuring seamless delivery and execution.
• Supervised and coordinated a multidisciplinary team of account executives, designers, developers, and IT specialists.
• Oversaw the entire project lifecycle, from client brief, creative ideation, to execution, installation, and invoicing.
  

Key Clients: L’Oréal, Bio Group, Unilever, Red Bull, Avis, Eva Pharma, Novartis, Al-Futtaim, El Doha.

• Managing the process from the brief and creating ideas to execution and invoices.
• Worked closely with direct clients to deliver market campaigns, building activation, and event concepts entirely from scratch.
• Managed logistics and fulfillment, ensuring smooth delivery and execution.
• Coordinated with a team of account executives, designers, developers, and IT specialists throughout the process.
• Oversaw the full project cycle—from client brief, creative ideation, to execution, and final invoicing.

• Conducted market research to identify trends and inform marketing strategies, driving company growth.
• Managed sales pipelines efficiently, consistently achieving, and exceeding quotas.
• Maximized ROI on paid advertising campaigns through continuous, data-driven optimization.
• Boosted sales revenue by implementing innovative marketing strategies and campaigns.
• Coordinated product launches, ensuring timely delivery of marketing assets, and sales collateral.
• Implemented CRM systems, streamlining administrative tasks, and enhancing customer relationship management.
• Designed promotional materials that captured consumer attention, and increased engagement.
• Negotiated contracts with clients and vendors, securing favorable terms for the organization.

Key Clients: Huawei, Mazaya, Unilever, Nestlé, Mars, RB, Red Bull, Adidas, Nivea, Edita.

• Achieved sales targets consistently through regular monitoring of team performance and adjusting strategies accordingly.
• Worked jointly with team members to assist with closing sales, cross-selling and upselling of products and services.
• Developed strong relationships with key clients, resulting in repeat business and increased revenue.
• Supervised staff successfully, utilizing effective communication and dynamic interpersonal skills.
• Organized weekly team meetings to discuss progress, challenges, and opportunities for growth.
• Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.

• Engaged with customers to build rapport and loyalty.
• Generated leads for sales and rental properties through cold calls and referrals.
• Maximized property exposure with professional photography services, eye-catching marketing materials, and targeted online advertisements.
• Wrote listings detailing and professionally highlighting property features to increase sales chances.
• Liaised between buyers and sellers to provide positive experiences for both parties.
• Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
• Assessed customer needs and utilized suggestive selling techniques to drive sales.