Lama Sami
Brand Manager
Cairo,C
Summary
Dynamic professional with 7 years of comprehensive experience in the creative industry, seamlessly integrating expertise in graphic design, marketing, and brand management. Began a career journey as a Graphic Designer, developing visual communication, typography, and digital design, which laid to a effective foundation for transitioning into marketing. Over the next two years as a Marketer, developed key campaigns that enhanced brand engagement through innovative digital strategies and content marketing, sharpening a keen understanding of market dynamics and consumer behavior. Most recently, evolved into a Brand Manager, synthesizing prior experiences to oversee and uplift the brand's strategic direction. Passionate about leveraging a unique mix of creative design and strategic marketing skills to drive business growth and elevate brand narratives.
Overview
6
6
years of professional experience
7
7
years of post-secondary education
Work History
Brand Manager
Carpe Diem Sales And Marketing
05.2023 - Current
- Developed and executed a comprehensive brand strategy, aligning with corporate goals to enhance market presence and customer engagement.
- Conducted in-depth market research to identify trends, customer needs, and competitive landscape, informing service development and marketing strategies.
- Crafted and maintained a unique brand positioning, ensuring it resonated with target audiences and differentiated from competitors.
- Led cross-functional teams in the creation and implementation of successful marketing campaigns, driving increase of 20% brand awareness and sales.
- Collaborate with cross-functional teams, including marketing, finance, operations, program development, and sales, to ensure brand consistency and alignment with business objectives.
- Managed the creation of brand guidelines manual, designs visuals, and ensuring consistency across all marketing materials and communications.
- Oversaw brand budget, optimizing spend across initiatives to maximize ROI and achieve financial targets.
- Analyzed brand performance using key metrics such as number of messages, adjusting strategies in real-time to meet evolving market and consumer needs.
- Implemented crisis management protocols to protect brand reputation, effectively navigating potential negative impacts.
- Communicated brand vision and achievements to internal and external stakeholders, fostering a unified understanding and support for strategic directions.
- Analyze market data and consumer insights to identify opportunities for brand expansion and optimization.
- Enhanced customer loyalty and engagement through targeted strategies, leveraging social media platforms facebook and instagram.
Marketing Manager
CarpeDiem
01.2022 - 04.2023
- Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer acquisition.
- Manage digital marketing campaigns across various platforms, including social media, email, and on ground advertising, resulting in 40% increase in social media quality of clients and 20% growth in lead generation.
- Managed brand positioning and messaging to maintain brand consistency and enhance brand perception.
- Analyze market trends and consumer behavior to identify opportunities for product development and optimization.
- Lead cross-functional teams to execute marketing initiatives, ensuring alignment with organizational objectives and timelines.
- Managed marketing budget efficiently, optimizing spend to maximize ROI on all marketing initiatives.
- Led and motivated a marketing team of 4, and collaboration across departments to ensure unified marketing and branding efforts.
- Coordinated with external vendors and suppliers to support marketing activities, ensuring projects were completed on time and within budget.
- Gathered customer insights through surveys and focus groups, using feedback to refine marketing strategies and improve customer satisfaction.
- Organized and executed corporate events, trade shows, and product launches, enhancing brand visibility and market penetration.
- Addressed and managed crisis situations, implementing strategies to protect and preserve the company's brand reputation.
- Coordinate expansion plan aligning with company objectives to enhance brand growth and achieve more sales targets.
Graphic Designer
Salem Alta Moda
10.2020 - 02.2022
- Designed original graphics for apparel including prints, patterns, and logos, aligning with brand aesthetics and seasonal themes to enhance product appeal.
- Contributed to brand identity projects by creating company profile, store catalogues, and labels that ensured consistent visual branding across all product lines.
- Developed marketing materials such as lookbooks, campaign images, and promotional emails, supporting key sales and marketing initiatives.
- Collaborated with marketing and design teams to conceptualize and execute visually compelling fashion campaigns that resonated with target demographics.
- Conducted ongoing research on current fashion trends and graphic design advancements to keep brand offerings relevant and market-competitive.
- Provided art direction for brand photoshoots and on ground live events, coordinating efforts to align visual storytelling with campaign objectives and brand image.
- Assisted in visual merchandising for retail environments, optimizing store layouts and creating displays that highlighted key products and maximized customer engagement.
Graphic Designer and Marketing Coordinator
One Oak Co.
02.2020 - 11.2021
- Designed engaging social media graphics across platforms (Facebook, Instagram), enhancing brand consistency and audience engagement.
- Collaborated closely with marketing teams to align visual content with campaign goals, increasing overall campaign effectiveness.
- Managed graphic content scheduling in line with editorial calendars to ensure timely and strategic post deployment.
- Optimized graphics for magazine ads, addressing specific layout and dimension requirements.
- Participated in creative brainstorming sessions, contributing innovative ideas to boost follower engagement and on ground growth.
- Analyzed engagement metrics to refine design strategies, resulting in a measurable increase in content performance.
- Proficiently utilized Adobe Photoshop, Illustrator, InDesign, and InDesign to produce high-quality visual content.
Graphic Designer
5am Bakery Brand
10.2020 - 02.2021
- Team work of development of a comprehensive brand identity, including logo design, color schemes, and typography that enhanced brand recognition and consistency.
- Established photography guidelines and directed along with the team the photoshoots to maintain a consistent style and enhance brand storytelling.
- Created packaging materials along the team, including print collateral, that consistently aligned with the brand's visual identity.
- Directed creative visual strategies and layouts across multiple platforms such as FB and IG, ensuring uniformity in the brand's visual communication.
- Compiled and maintained detailed brand guidelines to ensure consistent application of visual elements in all internal and external communications.
Graphic Designer
Ad Republic Advertising Agency
09.2019 - 03.2020
- Developed engaging visual content for ATL campaigns including billboards and TV ads, enhancing brand visibility and appeal.
- Created targeted graphics for BTL initiatives such as flyers, brochures, and in-store displays, supporting direct marketing efforts.
- Collaborated with creative teams to align visual designs with brainstorming meetings and campaign objectives, contributing to a unified brand message through visual, content, and copywriting.
- Produced high-quality print materials including signs, posters, and banners maintaining brand consistency across all media.
- Conducted research on current design trends to keep designs fresh and relevant to target markets.
- Adapted designs for cross-media use, ensuring high-quality visuals adapted to the requirements of both online and offline platforms.
- Engaged in continuous learning to stay updated with the latest graphic design techniques and media-specific requirements.
- Utilized a variety of design tools such as Adobe Photoshop, Illustrator, InDesign, and Final Cut to create visually compelling and technically sound designs.
- Met with customers to present mockups and collect information for adjustments.
Graphic Designer
The Studio Advertising Agency
04.2019 - 08.2019
- Collaborated closely with clients to translate their visions into effective branding strategies.
- Specialized in logo design and corporate branding, creating distinctive visual identities that enhance brand recognition and value.
- Led branding projects from conception to execution, delivering cohesive and innovative design solutions that consistently met client objectives and deadlines.
- Developed comprehensive brand guidelines to ensure consistency across all marketing materials and digital platforms.
- Conducted industry research to inform design decisions, ensuring that branding elements were both current and impactful.
- Managed multiple projects simultaneously under tight deadlines, prioritizing tasks efficiently to maintain high quality and timely delivery.
- Presented conceptual design proposals to clients, effectively communicating design rationale and modifications to secure approval.
- Provided art direction for supporting branding materials such as business cards, letterheads, and promotional print and digital ads.
- Continuously updated technical skills and industry knowledge to stay relevant in the rapidly evolving field of graphic design.
Teaching Assistant
MSA University
02.2018 - 02.2019
- Assisted in managing classroom environments and setting up necessary graphic design equipment and materials, enhancing the educational setting for students.
- Supported lead instructors during lectures and lab sessions by providing supplementary explanations and demonstrations to students.
- Delivered tutorials and review sessions to improve student comprehension and performance in graphic design courses.
- Graded assignments and exams, offering detailed feedback to students to foster their artistic and technical skills.
- Prepared instructional materials, including presentations and resources, ensuring high-quality and accessible learning content.
- Maintained accurate records of student performance, attendance, and other essential documentation, upholding departmental standards.
- Fostered a creative and supportive learning environment, encouraging student innovation and engagement in the creative process.
Property Consultant
Key Gate Brokerage Company
11.2017 - 05.2018
- Provided expert advice to clients on buying and selling properties, enhancing their decision-making process and optimizing transaction outcomes.
- Conducted detailed market analysis to stay ahead of real estate trends, ensuring accurate and timely advice for clients.
- Managed and updated property listings with a high degree of accuracy, improving the appeal and compliance of real estate offerings.
- Organized and conducted property showings, effectively demonstrating property features and benefits to potential buyers and renters.
- Negotiated property deals, achieving favorable outcomes for all parties involved and increasing client satisfaction rates.
- Handled all transaction-related documentation, ensuring complete compliance with real estate laws and regulations to mitigate legal risks.
- Built and maintained a robust network of industry contacts, including clients and other real estate professionals, fostering strong relationships and facilitating future business opportunities.
- Provided comprehensive client support throughout the buying, selling, or renting process, resolving issues swiftly and maintaining high levels of customer retention.
- Collaborated with marketing teams to develop and implement effective property marketing strategies that increased visibility and accelerated sales cycles.
- Monitored and reported on sales performance, contributing to strategic planning and operational adjustments based on data-driven insights.
Education
Diploma - Marketing
AUC University
Cairo, Egypt 03.2019 - 05.2020
Bachelor of Arts - Arts And Design
MSA University
Cairo, Egypt 09.2013 - 07.2017
High School Diploma -
IGCSE
KSA & Egypt 09.2011 - 05.2013
Skills
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Timeline
Brand Manager
Carpe Diem Sales And Marketing
05.2023 - Current
Marketing Manager
CarpeDiem
01.2022 - 04.2023
Graphic Designer
Salem Alta Moda
10.2020 - 02.2022
Graphic Designer
5am Bakery Brand
10.2020 - 02.2021
Graphic Designer and Marketing Coordinator
One Oak Co.
02.2020 - 11.2021
Graphic Designer
Ad Republic Advertising Agency
09.2019 - 03.2020
Graphic Designer
The Studio Advertising Agency
04.2019 - 08.2019
Diploma - Marketing
AUC University
03.2019 - 05.2020
Teaching Assistant
MSA University
02.2018 - 02.2019
Property Consultant
Key Gate Brokerage Company
11.2017 - 05.2018
Bachelor of Arts - Arts And Design
MSA University
09.2013 - 07.2017
High School Diploma -
IGCSE
09.2011 - 05.2013
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