Lara Farrag
Cairo,C
Summary
Dynamic Senior Community Manager with proven success at Blue Barracuda, leveraging bilingual copywriting and data-driven strategies to enhance brand engagement. Expert in community management and stakeholder collaboration, I consistently translate insights into impactful content, driving measurable results and optimizing performance across diverse platforms.
Overview
8
8
years of professional experience
Work History
Senior Community Manager
Blue Barracuda
01.2025 - Current
- Managed community engagement for National Bonds, Modon Holdings, Pandora GCC, and Mohamed Bin Rashid Innovation Fund, ensuring brand consistency and timely responses across all channels. Crafted bilingual copywriting tailored to each brand's voice while producing in-depth reporting and data analysis to track KPIs and optimize engagement. Translated insights into actionable content strategies and developed resources like FAQ guides to streamline communication and maintain consistency at scale.
- Managed community engagement initiatives to enhance member interaction and satisfaction.
- Developed content strategies for social media platforms to increase brand visibility.
- Coordinated events and workshops to foster community relationships and collaboration.
Digital Community Specialist
tactical
01.2023 - 01.2025
- Managed Mashreq Bank's social media channels, overseeing content creation, scheduling, and monitoring to ensure brand consistency and engagement. Developed tailored content strategies aligned with the bank's identity while collaborating with stakeholders to drive clear communication and measurable social media success.
- Facilitated community engagement through organized events and outreach efforts.
- Managed social media platforms to enhance community interaction and presence.
- Collaborated with local organizations to build partnerships and support initiatives.
Social Media Marketing Assistant
Tripscout
Cairo, Cairo
01.2022 - 10.2023
- Experienced in managing large-scale creator ecosystems, overseeing 170+ content creators across 80 destinations while maintaining strong relationships with 300+ international collaborators. Skilled in ensuring content quality and consistency, driving engagement across 130+ Instagram accounts, and building positive online communities. Proficient in content creation, social media strategy, and performance optimization using data-driven insights. Additionally experienced in handling copyright claims, ensuring compliance, and protecting brand reputation.
Social Media Specialist
Tripscout
Washington, U.S
01.2020 - 01.2022
- Managed multiple social media accounts, curating content and creating advertisements and branded posts tailored to audience preferences. Promoted tourism by showcasing destinations and culture through Instagram, contributing to a 20M+ follower growth through strategic content planning and optimization.
CIOT SERVICE DESK ADVISOR
Vodafone UK
Cairo, Egypt
01.2018 - 01.2020
- Provided Service Desk support for Vodafone Smart Tech customers across the UK, South Africa, and Greece via WebChat, resolving technical issues and inquiries efficiently. Drove customer acquisition through proactive sales while achieving a 90% retention rate by delivering personalized solutions and building strong relationships across diverse international markets.
Education
Bachelor of Science -
Cairo University
Cairo06-2022
High School Diploma -
Misr Language Schools
06-2017
Skills
- Marketing
- Community management
- Social media management
- Engagement
- Branding
- Translations
- Data-driven reporting
- Strategy
- Copywriting
- Customer service
- Performance optimization
- Business objectives
- Bilingual copywriting
- Data analysis
- Stakeholder collaboration
- Critical thinking
- Multilingual communication
Languages
- Arabic
- English
- Arabic
Language & Computer
English
Proficient (C2)
C2
Arabic
Native
Native
Timeline
Senior Community Manager
Blue Barracuda
01.2025 - Current
Digital Community Specialist
tactical
01.2023 - 01.2025
Social Media Marketing Assistant
Tripscout
01.2022 - 10.2023
Social Media Specialist
Tripscout
01.2020 - 01.2022
CIOT SERVICE DESK ADVISOR
Vodafone UK
01.2018 - 01.2020
Bachelor of Science -
Cairo University
High School Diploma -
Misr Language Schools