Lina Nasser
New Cairo,Egypt.
Summary
Results-driven Marketing Manager with over 8 years of experience creating and executing successful marketing strategies. Proven track record of building brand awareness, fostering positive relationships with stakeholders, and delivering exceptional results. Adept at managing cross-functional teams, budgeting, and driving innovative campaigns for sustained business growth.
Overview
7
7
years of professional experience
Work History
Marketing & PR Manager
Fetiret Dina Farms
04.2022 - Current
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Boosted sales performance through promotional materials and targeted advertising strategies, resulting in sales growth of 22.2% in one month.
- Analyzed and reported on KPIs to validate and demonstrate marketing activities.
- Executed impactful TikTok campaign, reaching 10.8M users and gaining 60,000 followers in first quarter.
- Launched website with impressive sales growth of +383% in one year.
- Negotiated partnerships with key influencers and brands, maximizing brand exposure in F&B markets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Conducted market research and competitor analysis to stay ahead of industry trends and maintain competitive edge in market space.
- Orchestrated successful PR event, generating over 10,000 leads for new service.
Head of Marketing Department
Heart Attack
09.2021 - 04.2022
- Executed comprehensive marketing plans that consistently achieved targets for increased sales by %15.
- Established relationships with key industry influencers, resulting in increased exposure for company's products and services.
- Created and managed digital marketing campaigns to increase brand engagement leading to 23% growth in social media presence.
- Launched marketing activities for new product lines and market penetration.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Oversaw 12 person marketing team, promoting continuous improvement, enhancing processes, and reducing costs as head of highly efficient and profitable group.
Marketing and Sales Manager
Chicken FilA
07.2020 - 09.2021
- Hired and managed in-house marketing team, resulting in 45% cost savings.
- Directed marketing communication and activities for The Freak's F&B brands, opening 7 new stores within year and boosting market share,
- Launch a new concept F&B brand to the market, managing all the branding, marketing strategies, and execution plans.
- Developed new business partnerships with Talabat, Elmenus, and Mrsool for enhanced market reach and revenue generation.
- Expanded market share by identifying and targeting untapped consumer segments with tailored messaging.
Community Manager
J. Walter Thompson, JWT.
07.2019 - 05.2020
- Organized and executed launch of 5 communities.
- Managed social media channels effectively for improved brand visibility and increased audience interaction.
- Implemented analytics tools to track community performance, identifying areas for improvement and adjusting strategies accordingly.
- Facilitated open dialogue among community members by moderating discussions and addressing concerns in a timely manner.
- Monitored online conversations surrounding the brand to address any negative sentiment or misinformation proactively.
Digital Marketing Manager
JumpPeak
09.2019 - 01.2020
- Led content strategy based on behavior of brand's target audience in GCC region.
- Managed and supervised digital marketing department consist of 7 team members.
- Conducted in-depth analysis of clients' and competitors' social media platforms, delivering regular insightful reports to clients.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Increased customer engagement through social media by 7% growth.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Digital Marketing Manager
Aseel Technology Solutions
07.2018 - 07.2019
- Implemented marketing strategies, increasing 42% growth in social media platforms
- Established and led inception of digital marketing department, fostering structured and effective digital strategy that contributed to rise in online leads within first six months.
- Trained junior team members in best practices for digital marketing strategies, tactics, and tools to cultivate high-performance team culture.
- Optimized website performance for improved customer experience and higher conversion rates.
- Improved website visibility through development and implementation of SEO strategies.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Digital Marketing Specialist
Xlab Group
01.2018 - 07.2018
- Assisted real estate client in creating website portals and social media pages to effectively promote their products, which led to generating 7,000 qualified leads.
- Developed comprehensive reports on digital marketing efforts, presenting findings to senior leadership for informed decision-making.
- Utilized project management tools to ensure seamless execution of complex multi-channel campaigns within tight deadlines.
- Created social media content with innovative brand messaging to support new product launches.
- Optimized website content and images to improve search engine rankings.
- Helped clients develop website portals and social media pages to promote businesses.
- Moderated social media accounts and presented digital plans incorporating creative trends
Social Media Specialist
Medicore
12.2016 - 01.2018
- Created social media content plans for 5 clients.
- Provided support to marketing manager in developing and implementing social media management and media buying strategies.
- Increased brand awareness by developing and implementing targeted social media campaigns reached 273K in one month.
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Achieved an average service level agreement (SLA) of 4 minutes, resulting in improved customer satisfaction.
Education
Bachelor of Arts - Faculty Of Arts
Alexandria University
09.2017
Skills
- Marketing strategy
- Digital Marketing
- Social Media Strategy
- Content Development
- Influencer Marketing
- Sales Forecasting
- Market Research Analysis
- Communications
- Problem-solving
- Critical Thinking
- Competitor Analysis
- Data Analysis and Visualization
- Leadership Management
TECHNICAL SKILLS
- Crisis Management
- Event Planning
- Adaptability and Flexibility
- Brand Development
- Budgeting and Allocation
- Marketing Analytics
- Business Development
- B2C Marketing
- Product Launches
- Branding
- Brand-building strategies
- Marketing campaign development
- Campaign Planning
- Marketing Plan Development
Courses
Data Analyst, Explore AI Academy.
Almentor
Management Styles and Approaches.
Digital Marketing Strategy.
IMFND
Digital marketing Diploma
CMO Foundations
Business Development
Growth Marketing Foundations
Public Relations Foundations
Advanced Facebook Advertising
TikTok & Instagram Reel
Udemy
Marketing Social Media Strategy
Social Media Marketing
Mastery Facebook Ads
Marketing Strategies
WPP
Evasion Privacy and Data Security
Anti-Bribery and Corruption
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing & PR Manager
Fetiret Dina Farms
04.2022 - Current
Head of Marketing Department
Heart Attack
09.2021 - 04.2022
Marketing and Sales Manager
Chicken FilA
07.2020 - 09.2021
Digital Marketing Manager
JumpPeak
09.2019 - 01.2020
Community Manager
J. Walter Thompson, JWT.
07.2019 - 05.2020
Digital Marketing Manager
Aseel Technology Solutions
07.2018 - 07.2019
Digital Marketing Specialist
Xlab Group
01.2018 - 07.2018
Social Media Specialist
Medicore
12.2016 - 01.2018
Bachelor of Arts - Faculty Of Arts
Alexandria University
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