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Results-driven Digital Marketing Expert with over 10 years of experience in strategizing and executing successful online marketing campaigns. Proven expertise in driving brand visibility, engagement, and revenue growth through B2B and B2C channels. Adept at leveraging data-driven insights to develop innovative strategies.


  Dynamic Marketing Manager with a proven track record at Mattel, in loyalty, CRM, and multi-channel marketing
  Leveraging data-driven strategies to enhance customer awareness, engagement and satisfaction.
  Adept at collaboration and leading cross-functional teams to achieve impactful results.
  Seed to Fruit: Created the strategies, led the builds, and launched retention, loyalty and paid membership programs
  Decision making that’s data AND motivation science driven


Highly motivated digital marketing professional with 6+ years of experience in digital marketing channels like Google Adwords, Social Media Optimisation, Search Engine Optimisation, Affliate Marketing and Email Marketing. Hands on experience in providing the necessary strategic marketing skills to ensure streamlined operations, client satisfaction, and significantly increase in ROI



6+ years of experience driving Paid Media (Google, Meta, LinkedIn, TikTok, DV360, Bing, SM360, Snapchat, Pinterest), SEO, CRO, and multi-channel campaigns across EMEA, APAC, and NAM (Canada) for top-tier brands. Skilled in managing high-value budgets (INR 1 Cr+ and $30K per month), optimizing campaigns for ROI and conversions, and collaborating with agencies, in-house teams, and brand stakeholders. Expert in analytics-driven strategies, A/B testing, and growth marketing, seeking senior roles to lead digital marketing initiatives, and scale business impact.

Lobna Yahya Aboelnaga

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