Magdy Soliman

Company Overview: Bavarian Auto Manfacturing company, agent of BMW in Egypt, Cairo

• -Reporting to CEO
• Setting Parts policies (Ordering Policy, Pricing Policy, Costing Policy, 4th level Sales Policy, Discount Policy, Logistic Policy).
• - Prepare annual parts business plan including (Purchasing Target, Sales Target, Gross Margin target, Ideal stock Value, Parts stock Turnover Ratio, ).
• - Review warehouse capacity plan and established new require warehouses.
• -All Logistic Process
• Follow up parts shipments (Sea & Air and Express) since invoices then departure from supplier port till arrive to our warehouse. Reducing lead time.
• - Follow with Shipping Lines any obstacles.
• - Follow with custom clearance agencies all the shipments waiting in port and suppling all necessary require documents to Egyptian Authorities (Emarks, Technical Data, Test Report, ILAC, ).
• - Prepare monthly Incentive for the parts department based on KPI’s.
• - Supervisor annual parts inventory for all warehouses.
• - Parts Costing is sub-department from parts department.
• - Follow up opening LC’s till fully used then request close it.
• - submit parts claims to BMW-AG and follow up till receive credit not.
• - Submit warranty parts landed cost file to BMW-AG.
• - Arranging parts (summer& winter) campaigns (Accessories, Lifestyle, A/C, Retention, Tires, Brake).
• - Planning local orders “ Oils, Tires, Painting materials,…etc”.
• - Arranging parts price survey with competitors and take the necessary action. Then we request special prices from BMW if need.
• - Responsible for selling parts to 4th Level, (Fleet, Government )owners.
• - Plan for Parts Buyback to BMW-AG and Sold parts dead stock to local traders.
• - Maintaining (P & L) within budget, controlling operating expenses and managing all corporate assets including and account receivable and inventory.

• Company Overview: Agent of Brilliance in Egypt, Cairo
• Reporting to Managing Director.
• - Manage more than 180 persons.
• - Manage following sub departments:
• O Parts Department.
• O Service Department.
• O Warranty Department.
• O Technical & Training Department.
• - Establish After Sales Department from scratch as we are a new agent of Brilliance in Egypt.
• - Implement an After Sales Strategy of Brilliance in Egypt.
• - Setup three service centers (Mechanical, Electrical & Body & Paint) in terms of “ construction, Suppling equipment’s and tools, warehouse preparation, offices furniture’s, Computers, software ….etc”
• - Opened the first service center of BBA in Cairo “27 working bays” June 2013.
• - Established second service center of BBA for commercial vehicles “30 working bays” in Giza 2014.
• - Opened third service center of BBA in Cairo “35 working bays” August 2015.
• - Established Parts Central Warehouse in Ain Sokhna with 2,800 square meters June 2013.
• - Established PDI department January 2013.
• - In additional, Authorized seven service centers as a authorized service center (2 in Cairo, 2 in Alexandria, 1 in Hurghada, 1 in Mansoura and 1 in upper Egypt).
• - Supervise hiring the After Sales Staff in cooperation with the HR Department.
• - Implement an After sales policy in terms of (Service, parts, warranty, training plan, dealers development).
• - Supervise the customer relation management department CRM.
• - Achieved 82.9% for customer satisfaction CSI.
• - Achieved 96.6% for the After Sales Turnover target and 139% comparing with After sales Turnover 2014.
• - Achieved 99% for workshop efficiency.
• - Achieved 70% for workshop productivity.
• - Achieved 128% for parts ordering plan.
• - Achieved 106% for parts purchasing plan.
• - Improved parts availability to 95% over 3 years.
• - Reduced the parts lead time from 6 months to 3 months over 3 years.
• - Improved supplier parts fill rate from 70% to 92% over 3 years.
• - Activate in house maintenance mobile service as a new project.

• Company Overview: Agent of BMW in Syria, Damascus
• - Reporting to CEO.
• - Manage more than 165 persons.
• - Manage following sub departments:
• O Parts Department.
• O Service Department.
• O Warranty Department.
• O Technical & Training Department.
• O After Sales Marketing Department.
• - Manage three service centers in Damascus, Aleppo and Homs”.
• - Most important achievement was Ranking No 1 for all BMW Middle East region “14 countries” four year in row “2006,2007,2008 and 2009” in terms of After Sales and CSI based on BMW-ME regional office report.
• - Opened new BMW service center with 10 working bays in Homs 2007.
• - Opened new BMW service center with 19 working bays in Aleppo 2008.
• - Improved the BMW workshop throughput from 19 cars to 70 cars/day over 6 years.
• - Improved the BMW workshop performance as follows:
• Workshop efficiency to 90%, workshop productivity to 75% and workshop utilization to 85%.
• - Improved completion rate for technical campaign to 90%.
• - Improved the parts sales turnover 89% over 6 years.
• - Improved the parts gross margin 276% over 6 years.
• - Improved the parts purchase 382% over 6 years.
• - Improved the labor sales turnover 360% over 6 years.
• - Improve the parts stock turnover ratio from 1.49 to 2.9 over 6 years.
• - Reached to the agreement with BMW-AG parts department to ship the parts by trucks which positively impact to the parts landed cost.
• - Reduced the parts dead stock 12% over 6 years by doing buy back to BMW AG and Land Rover.
• - Improved the parts availability rate from 67% to 95%.
• - Improving parts purchasing ratio to “80% sea, 15% Air and 5% express”.
• - Activate mobile service car as new service to serve BMW customers.
• - Activate courtesy car service as new service to serve BMW customers.

• Company Overview: Agent of BMW in Egypt, Cairo
• - Built parts department from scratch as Bavarian Group was new agent of BMW in Egypt in terms of the following:
• Supervised recruit the parts staff in cooperate with HR department.
• Determined the require Area for the central warehouse.
• Contacted with two companies for prepare the central warehouse “ international German company SCHAFER and local Egyptian company LINKMISR”
• After long negotiation we select SCHAFER Company to prepare the central warehouse with 950 Square meter- three levels.
• Set and approved the dealers parts policy in terms of “ Pricing policy, Ordering policy, Discount Policy, Payment Policy and annual bonus policy”.
• - Ensure Parts & Warehouse operations adhere to all Company and statutory processes, procedures and guidelines.
• - Achieved 102% parts sales turnover target.
• - Achieved 60% parts gross margin.
• - Achieved 105% parts purchase target.
• - Improved the parts availability rate from 33% to 94%.
• - Improved supplier parts fill rate to over than 96%.
• - Reduced parts lead time to 2.5 months for sea freight, 3 weeks for Air Freight and 5 days for express orders.
• - Achieved 2.38 stock turnover ratio in nine months 2004.

• Company Overview: Agent of Bosch & Monroe in Egypt, Cairo
• - Reporting to CEO
• - Manage 80 persons.
• - Manage following sub departments:
• Bosch Department “ Sales, Logistic, warehousing, accounting”.
• Monroe Department “ sales, Logistic, warehousing, accounting”.
• - Kept Bosch agency where Bosch GmbH planned to terminate the contract mid of 2001 (Before I hired).
• - Successfully managed to attract new agency like MONROE.
• - Improved the sales turnover 35% over one year.
• - Improved the cash flow 20% over one year.
• - Increased the profitability to 28%.
• - ‘Refocused the business direction towards the cash sales, we successfully increased the cash sales from 10% to 54% over one year.
• - Successfully managed to change the ordering structure:
• From 2.2 Million Euro 2001 to 3.5 Million Euro 2002.
• Sea freight from 30% 2001 to 61% 2002.
• Airfreight from 46% 2001 to 34% 2002
• Express from 24% 2001 to 5% 2002.
• - Increased the stock turnover ratio from 3.2 to 3.6.
• - Opened three retail outlet & Showrooms in Cairo , Giza and Alexandria.
• Successfully managed to have a separate profit centers.

• Company Overview: Agent of BMW in Egypt, Cairo