Maha Elawady

• Performed in-depth analysis of Meta marketing campaigns using Meta Ads Manager, utilizing data-driven insights for performance optimization.
• Conducted A/B testing on creatives and produced high-performing reels, identifying optimal content strategies across MENA markets.
• Created comprehensive dashboard visualizations and Excel analytics to enable data-driven decision making for clients and internal teams.
• Managed budget allocation across various industries in the MENA region, successfully handling advertising budgets of up to $250K per month.
• Recognized and leveraged emerging marketing trends, adjusting strategies to capitalize on seasonal opportunities.
• Delivered strategic customer support and comprehensive relationship management, strengthening client partnerships and ensuring consistent satisfaction.

Achievements:

• Achieved a 45% increase in customer interaction during the initial month.
• Expanded quarterly client interactions by 60%.
• Delivered ongoing assistance to 39% of clientele.
• Increased conversion rates by 16.4% through strategic recommendations.

• Led a comprehensive market research initiative to analyze CEQUENS' chatbots competitiveness within the MENA region, identifying strategic opportunities for differentiation.
• Led user interviews to assess adaptability and usability, creating data-driven personas and user journey maps to enhance product functionality.
• Shadowed the Chatbots Product Owner while supporting developers in exploring AI (ChatGPT) integration to enhance chatbots efficiency and reduce escalations to human agents.
• Facilitated client onboarding for WhatsApp Business verification and delivered tailored marketing solutions via WhatsApp and Messenger.

• Developed "Outmate", a meetUp application using Glide (no-code builder), managing the product lifecycle from ideation to market-ready launch. Conducted market research, defined profit models, and created user journeys to align the product with market needs.
• Collaborated on the Payment Keyboard project, contributing to UI/UX design and creating a prototype in Figma, applying core design principles.
• Shadowed senior product managers and developers, gaining hands-on experience in agile workflows, daily stand-ups, and cross-functional collaboration.