Mahmoud Alshafiey

• Providing insights and analyses when problems within the business arise.
• Adjusting strategies, plans, and goals based on market factors, business capacities, and operational constraints.
• Help Startup to grow and expand the business cross the marketing activities

Achievements Summary:

• Playing an integral role in the series A fundraising process, helping to close $6M round
• Growing the marketing team by 4x team members
• Increasing marketing-contributed leads by 10x
• Achieved an incredible growth rate of more than 2000% across all social media channels
• Managed annual marketing budget in excess of $1M .
• Managed team of +23 direct reports engaged in ongoing campaign optimization, product development.

Responsibilities:

• Devised leading-edge digital marketing, social media and SEO strategies.
• Working in the sales funnel,plan,act and engage users to activate the account
• Led the developed and implementation of annual marketing plans that resulted in consistent sales increases, in a flat growth industry.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Successfully generated over +500 industry write-ups and contributed articles to position product and brand as market leader.
• Drove marketing initiatives to increase product visibility and market performance.
• Identify trends and insights, and optimize spend and performance based on the insights
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
• Devised leading-edge digital marketing, social media and SEO strategies.
• Transformed website and social media platforms to better engage customers and promote sales.
• Drove marketing initiatives to increase product visibility and market performance.
• Developed comprehensive performance reports using Google Analytics to strategize resource allocation and establish performance metrics for clients.

• Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals.
• Created wide range of digital assets such as rich media online ads and micro websites.
• Run all kinds of digital marketing Ads (google, facebook, Instagram, snapchat, twitter)
• Boosted brand awareness by establishing strong web and social media presence.
• Optimized social media channels and web pages to improve SEO and usability.
• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
• Managed workflow between staff, coordinating documents, planning and creative material distribution.
• Set the strategy for and drive a rolling core brand activity plans which are used and understood by the Commercial Marketing team and key stakeholders which support the sales & profit targets.

• Led 14 outlet with +70 products
• Organized logistics for marketing and proposal strategy meetings.
• Led the Trade Marketing plans & activation.
• Controlling the P&L, Allocating the Budget per each outlet
• Increased outlet lines sale by 300%
• Worked with vendors to complete projects according to schedule and specifications.

• Used critical thinking to break down problems, evaluate solutions and make decisions.

• Oversaw +10 projects and coordinated tasks with 3 managers to meet deadlines under budget.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Continually maintained and improved company's reputation and positive image in markets served.
• Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.