Hi, I’m
Mahmoud Emara
Commercial Director
Canary Golf City El Opour ,Cairo
Summary
Results-driven Sales Director with over 21 years of experience leading high-performing sales teams and delivering consistent revenue growth across FMCG industry. Proven track record in developing and executing strategic sales plans, penetrating new markets, and building strong client relationships. Skilled in B2B and B2C sales, negotiation, and key account management. Adept at driving team performance through effective leadership, coaching, and data-driven decision-making. Passionate about achieving ambitious targets and aligning sales strategies with broader business goals.
Overview
19
years of professional experience
1
Language
Work History
Taste Pure
Commercial Director
01.2024 - Current
Job overview
- Provided extensive leadership by effectively communicating strategic goals and plans.
- Developed strategic initiatives based upon company objectives aimed at accelerating growth.
- Directed trade show participation efforts for maximum exposure and return on investment.
- Mentored junior staff members by sharing insights on best practices, fostering professional growth within the organization.
- Managed a team of sales professionals, providing ongoing coaching and support to drive individual performance.
- Identified strategic acquisition targets, contributing to company expansion efforts.
- Conducted comprehensive market research to identify new opportunities for product expansion and innovation.
- Developed annual budgets based on historical data analysis and projected growth objectives.
- Increased sales revenue by developing and implementing strategic marketing plans tailored to specific industries.
- Improved customer satisfaction ratings by implementing training programs focused on enhancing communication skills within the sales team.
- Developed pricing strategies that balanced profit margins with competitive positioning, driving sustainable growth.
- Strengthened brand positioning with the development of targeted advertising campaigns and promotional materials.
- Implemented strong training program enabling employees to improve and build upon both professional and personal growth.
- Evaluated competitor strategies in order to proactively adapt marketing tactics for continued success.
- Negotiated high-value contracts for commercial partnerships, resulting in long-term business relationships.
- Streamlined internal communications between departments, promoting a culture of collaboration and shared goals.
- Supervised breaking news coverage and determined priority for stories within each broadcast.
- Participated in meetings with producers and production crew to keep program in step with creative vision.
- Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
- Identified and approved equipment and elements required for productions.
- Developed project budgets and managed production costs.
- Conducted meetings with staff to discuss production progress and to attain production objectives.
- Presented production ideas and determined creative scenarios for production and delivery.
Mafaza
Sales Director
07.2022 - 12.2023
Job overview
- Elevated team productivity and performance using improved training and motivational strategies.
- Met deadlines consistently, working effectively under pressure to achieve all targets.
- Identified new opportunities and customers with continuous monitoring of market and pipelines.
- Developed and implemented sales strategies to boost revenue.
- Optimized strategies to reach target consumers and meet demand.
- Trained sales team on strategies to manage value messages, structure opportunities and achieve deal closures.
- Used professional sales techniques to negotiate best possible terms and conditions to satisfy customer requirements.
- Decided on type of merchandise to be featured by conferring with advertising and sales officials.
- Communicated competitive activity to influence marketing plans and tactics.
- Adjusted selling prices by monitoring costs, competition and supply and demand.
- Completed sales operational requirements by scheduling and assigning employees.
- Established sales objectives by forecasting and developing annual sales quotas for regions and territories.
- Determined unit and gross-profit plans by implementing marketing strategies and analyzing trends and results.
- Marketed merchandise by studying advertising, sales promotions and display plans.
- Preserved sales volume and selling price by keeping current with supply and demand and changing trends.
- Elevated team productivity using practical training and motivational strategies.
- Streamlined business functions, advising partners on policies and operating procedures.
- Worked with marketing to develop multi-channel advertising campaigns.
- Determined promotional needs before calculating budgets.
- Directed and coordinated sales for new and existing items and services.
- Resolved faulty product complaints with replacement and return policies.
- Grew revenue with profitable pricing structures and strategic discount plans.
- Evaluated marketing potential for store locations using statistical data.
- Achieving sales growth rates of 500% during the year.
- Proficiency in creating a sales system for start-up companies.
Rich Food / El LehamyCairo , Egypt
Sales Director
01.2015 - 05.2022
Job overview
- Elevated team productivity and performance using improved training and motivational strategies.
- Developed and implemented sales strategies to boost revenue.
- Met deadlines consistently, working effectively under pressure to achieve all targets.
- Identified new opportunities and customers with continuous monitoring of market and pipelines.
- Coordinated sales meetings to discuss targets, marketing campaigns and strategy improvements.
- Developed and conducted persuasive verbal sales presentations to prospective clients.
Rich Food / EL LehamyCairo , Egypt
Sales Manager - Modern Trade
10.2013 - 12.2014
Job overview
- Trained sales team to develop superior strategies to manage value messages, structuring opportunities, pricing, and deal closures.
- Analyzed sales performance, coverage, and segmentation and distributed KPI reports to illustrate findings.
- Coordinated sales meetings to discuss targets, marketing campaigns, and strategy improvements for deficient areas.
- Focused sales and marketing efforts on customer preferences and consumer trends.
- Coordinated sales meetings to discuss targets, marketing campaigns and strategy improvements.
- Designed displays by developing layouts and selecting theme, colors and props.
- Decided on type of merchandise to be featured by conferring with advertising and sales officials.
- Marketed merchandise by studying advertising, sales promotions and display plans.
- Communicated competitive activity to influence marketing plans and tactics.
El Bwady - Harvest
Sales Manager - Wholesale Cairo
01.2012 - 08.2013
Job overview
- Established long-lasting relationships with customers to maintain high retention and satisfaction.
- Trained sales team on strategies to manage value messages, structure opportunities and achieve deal closures.
- Used professional sales techniques to negotiate best possible terms and conditions to satisfy customer requirements.
Americana Dairy
Unit Sales Manager - Key Account
10.2010 - 12.2011
Job overview
- Coordinated sales meetings to discuss targets, marketing campaigns and strategy improvements.
- Optimized strategies to reach target consumers and meet demand.
- Trained sales team on strategies to manage value messages, structure opportunities and achieve deal closures.
El Rshidy El Mizan
Sales Supervisor K.A / L.G / Retail
05.2006 - 06.2010
Job overview
- Achieved sales targets consistently through regular monitoring of team performance and adjusting strategies accordingly.
- Worked jointly with team members to assist with closing sales, cross-selling and upselling of products and services.
- Supervised staff successfully, utilizing effective communication and dynamic interpersonal skills.
- Organized weekly team meetings to discuss progress, challenges, and opportunities for growth.
- Analyzed sales data to set quotas and assess potential areas of growth.
- Boosted sales by implementing effective training programs for new and existing employees.
Education
Faculty of commers-Ain Shams UniversityCairo
Bachelor of commerce
Skills
Strategic Sales Planning
Business Development
Performance Monitoring
Key Performance Indicator (KPI) Tracking
Market Analysis & Forecasting
CRM Systems (Salesforce, HubSpot, etc)
Negotiation & Closing Skills
Budgeting & Cost Control
Contract Management
Team Leadership & Coaching
Cross-functional Collaboration
Customer Retention Strategies
Digital Sales & E-commerce Knowledge
Sales Experience (B2B & B2C)
Strong Work Ethic
Effective Communication Skills
In-depth Interviews & Client Needs Assessment
Change Management
Database Management
Strong Work Ethic
Timeline
Commercial Director
Taste Pure
01.2024 - Current
Sales Director
Mafaza
07.2022 - 12.2023
Sales Director
Rich Food / El Lehamy
01.2015 - 05.2022
Sales Manager - Modern Trade
Rich Food / EL Lehamy
10.2013 - 12.2014
Sales Manager - Wholesale Cairo
El Bwady - Harvest
01.2012 - 08.2013
Unit Sales Manager - Key Account
Americana Dairy
10.2010 - 12.2011
Sales Supervisor K.A / L.G / Retail
El Rshidy El Mizan
05.2006 - 06.2010
Faculty of commers-Ain Shams University
Bachelor of commerce
5 2001