Mai Ahmed Fouad
SEO Specialist
Summary
Results-driven SEO Specialist with a proven track record in boosting search engine rankings and driving organic traffic growth. Skilled in keyword research, on-page and technical SEO, link-building strategies, and data-driven analysis to improve site performance. Experienced in utilizing SEO tools such as Google Analytics, Search Console, Google Tag Manager, SEMrush, and Ahrefs to create actionable insights and optimize content strategies. Adept at collaborating with cross-functional teams to enhance user experience, increase visibility, and achieve measurable results. Passionate about staying updated with the latest industry trends and algorithm changes to deliver effective SEO strategies that align with business goals.
Overview
23
23
years of professional experience
2
2
Languages
Work History
E-Commerce SEO Specialist
HAFA Trading Co.
09.2002 - Current
- Improved organic search visibility by 3% and enhanced average Google ranking position from 20.4 to 16.2 within 6 months through on-page and technical SEO optimizations.
- Achieved measurable ranking growth (21% improvement in average position) and increased organic impressions to 511K by optimizing site structure, content, and keyword targeting.
- Improved organic conversion rate by over 80% year-over-year by optimizing landing page content, CTAs, and user journey based on GA4 behavioral insights.
- Achieved first-page Google rankings for3 main high-intent commercial keywords, driving consistent qualified traffic and revenue growth.
- Reduced technical SEO issues (crawl errors, indexation problems, duplicate content) by 40% through comprehensive SEO audits and collaboration with developers.
- Strengthened domain authority by executing backlink analysis and link optimization strategies, improving overall organic performance.
- Successfully planned and executed A/B tests that validated content, layout, and UX changes, leading to measurable performance improvements.
- Delivered clear, actionable SEO and performance reports to stakeholders, supporting data-driven decision-making and growth planning.
Search Engine Optimization Specialist
Top Class Egypt Travel
07.2024 - 12.2025
- Develop and execute a comprehensive SEO strategy to increase organic visibility and qualified traffic for travel packages, excursions, and tour landing pages targeting US and European markets.
- Conduct advanced keyword research and search intent analysis for travel-related queries (diving, snorkeling, cultural tours, family trips, and group tours), optimizing content for high-conversion keywords.
- Optimize landing pages and blog content for tours and experiences, including on-page SEO, content structure, and internal linking.
- Perform technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, mobile usability, and structured data implementation.
- Implement and manage structured data (Schema.org) for tours, reviews, FAQs, breadcrumbs, and local business to enhance rich results and SERP visibility.
- Lead content planning and SEO editorial strategy, creating and optimizing blog articles and travel guides to build topical authority and support long-tail search growth.
- Monitor and analyze performance using GA4, Google Search Console, and SEO tools, tracking KPIs such as organic traffic, rankings, CTR, conversions, and lead generation.
- Conduct competitor analysis (local and international travel agencies), identifying content gaps, backlink opportunities, and SERP positioning strategies.
Off Page Specialist
AZADA
07.2024 - 09.2024
- Secured high-quality backlinks by conducting backlink analysis, identifying authoritative domains within the niche, and leveraging tools like Ahrefs and SEMrush to monitor and enhance link profiles.
- Developed and promoted valuable content such as data-driven articles, infographics, and whitepapers tailored to industry-specific audiences, ensuring they were optimized for SEO to naturally attract backlinks from reputable sources.
- Implemented advanced outreach strategies to connect with relevant websites for guest blogging opportunities, creating high-quality posts with strategic keyword placement and backlinks to drive traffic and authority.
- Participated in industry directories and forums by actively engaging in discussions, providing expert insights, and listing the website in high-traffic, reputable directories to increase referral traffic and domain authority.
- Promoted content through strategic social media campaigns on platforms like LinkedIn, Twitter, and industry-specific networks to enhance brand visibility, attract organic traffic, and secure backlinks from social shares and mentions.
- Optimized the website for local SEO by maintaining a robust Google My Business profile, obtaining positive customer reviews, and submitting accurate business information to local directories to improve rankings in localized search results.
Technical SEO Content Writer
HAFA Trading Company
07.2022 - 12.2023
- Conduct comprehensive keyword research and search intent analysis to support technical and commercial content strategies.
- Create high-quality, SEO-optimized product pages in both Arabic and English, aligned with search intent and e-commerce best practices.
- Write exclusive, non-plagiarized technical content that meets SEO quality standards and enhances topical authority.
- Develop in-depth e-commerce product content, including detailed descriptions, features, specifications, and metadata to improve visibility and conversions.
- Optimize content structure using technical SEO principles (heading hierarchy, internal linking, semantic keywords, and readability).
- Produce and adapt social media content aligned with SEO and brand messaging to support product visibility and engagement.
Education
Diploma - Advanced Marketing Diploma
Arab Academy For Science, Technology & Maritime Transport
04.2001 -
Certificate - Google Ads Search Certification
Google Skillshop
04.2001 -
Diploma - Media Buying Diploma
Digital Hub Egypt
04.2001 -
Diploma - Advanced Search Engine Optimization Certification
Simplilearn Alumni
04.2001 -
Legal and United Nations Translation Diploma - undefined
The America University of Cairo
01.2018
Media Translation Diploma - undefined
The America University of Cairo
01.2016
Bachelor's Degree in Arts - undefined
Ain Shames University
01.2006
Skills
Keyword Research and Analysis
Timeline
Search Engine Optimization Specialist
Top Class Egypt Travel
07.2024 - 12.2025
Off Page Specialist
AZADA
07.2024 - 09.2024
Technical SEO Content Writer
HAFA Trading Company
07.2022 - 12.2023
E-Commerce SEO Specialist
HAFA Trading Co.
09.2002 - Current
Diploma - Advanced Marketing Diploma
Arab Academy For Science, Technology & Maritime Transport
04.2001 -
Certificate - Google Ads Search Certification
Google Skillshop
04.2001 -
Diploma - Media Buying Diploma
Digital Hub Egypt
04.2001 -
Diploma - Advanced Search Engine Optimization Certification
Simplilearn Alumni
04.2001 -
Legal and United Nations Translation Diploma - undefined
The America University of Cairo
Media Translation Diploma - undefined
The America University of Cairo
Bachelor's Degree in Arts - undefined
Ain Shames University
PUBLICATIONS
- Zombie Policy, Democracy, and the Threat of Dictatorship | 2019
- New Studies Explore Why Ordinary People Turn Terrorist | 2016