MAI GAMAL
Trade Marketing & PR Specialist – FMCG
Cairo,Cairo
Summary
Trade Marketing & PR Specialist – FMCG with 8+ years’ experience in retail and Away From Home (AFH) channels. Proven expertise in FMCG marketing strategy, customer & trade marketing, and on-ground activations to boost visibility, sales, and ROI. Skilled in developing marketing plans, joint business planning, budget control (CAPEX & DME), vendor negotiations, and data-driven decision-making. Strong communication, stakeholder management, and cross-functional collaboration to deliver impactful campaigns and sustainable growth
Overview
10
10
years of professional experience
1
1
Certification
2
2
Languages
Work History
Trade Marketing & PR Specialist – FMCG
BIOPHARMA
11.2023 - Current
- Planned & executed FMCG trade marketing programs for retail & AFH channels, incl. Banana Flavor relaunch & North Coast campaign.
- Developed annual & quarterly marketing plans for Growth Formula Kids, aligned with sales targets & seasonal peaks (Back to School, sports clubs).
- Built joint business plans & seasonal campaigns with key customers (H2O GYM , Shooting Club, Saudi super market, Hyper One, Oscar).
- Directed POSM, promotional materials, digital content & in-store activations (sampling, booths, mall & pharmacy events).
- Managed CAPEX & DME budgets, vendor negotiations & execution; reduced North Coast budget 700K→350K with higher sales.
- Used market & customer data to improve Banana & Chocolate flavors and design targeted promotions, boosting ROI.
- Coordinated with sales, supply chain & agencies to deliver campaigns; increased club event sales 6K→30K in 3 days; lead Alexandria media campaign (clubs, gyms, pharmacies, Malls).
Marketing Executive – Integrated Campaigns & Client Strategy
Arrows for Creative Communication
10.2021 - 10.2022
- Managed FMCG & corporate campaign execution for Sprite, Burger King, Al Omda, Bobai Skincare, NRG10 across retail & AFH channels.
- Delivered Sprite summer sampling in supermarkets and NRG10 sampling in sports clubs to boost brand engagement.
- Increased Al Omda footfall & sales for Mall of Arabia branch through targeted online marketing campaigns.
- Achieved 20% sales growth for Bobai gel via university activations & social media promotions.
- Supported Burger King brand awareness and promotional activities.
- Coordinated POSM, promotional materials, digital content, and on-ground activations.
- Led cross-functional teams and managed vendors to ensure timely, high-quality campaign delivery.
Marketing support sales Team
Marakeez Development
01.2021 - 10.2021
- Social Media Management Promote new listings and success stories.
- Supported property showcases and campaign execution
Property Consultant
Next Move
05.2020 - 01.2021
- Closed deals, negotiated terms, and maintained client relations
Junior Social Media Specialist
Wamda marketing agency
12.2017 - 09.2018
- Managed and optimized social media campaigns to boost brand visibility and sales.
- Collaborated with clients and teams, receiving positive feedback for impactful strategies.
Account Manager
Kangaroo Marketing
01.2016 - 10.2017
- Led social strategies, client communication, and campaign monitoring
Education
Bachelor Of Mass Communication - public relations & Advertising
Misr University For Science And Tech.
Giza01.2020
Skills
- Promotional Materials & Digital Content Creation
- Budget Control (CAPEX & DME)
Certification
The American University in Cairo Certificate of Achievement in Professional Conference and Event Management
Timeline
Trade Marketing & PR Specialist – FMCG
BIOPHARMA
11.2023 - Current
Marketing Executive – Integrated Campaigns & Client Strategy
Arrows for Creative Communication
10.2021 - 10.2022
Marketing support sales Team
Marakeez Development
01.2021 - 10.2021
Property Consultant
Next Move
05.2020 - 01.2021
Junior Social Media Specialist
Wamda marketing agency
12.2017 - 09.2018
Account Manager
Kangaroo Marketing
01.2016 - 10.2017
Bachelor Of Mass Communication - public relations & Advertising
Misr University For Science And Tech.
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