Mai Ibrahim

Strategic Campaign Management:

• Develop, execute, and optimize high-impact performance marketing campaigns across Google Ads, Meta Ads, TikTok Ads, and other digital platforms targeting the UAE market.
• Design and implement data-driven marketing strategies aligned with business objectives to maximize ROI, ROAS, and lead generation.
• Manage multiple campaigns simultaneously, meeting deadlines and delivering results in a fast-paced, dynamic environment.

Budget Management:

• Manage campaign budgets, ensuring efficient allocation across channels to achieve performance goals.
• Monitor performance metrics, adjusting bidding strategies to optimize CAC and maximize ROAS and ROI.

Performance Analysis and Reporting:

• Provide detailed performance reports, including KPIs such as ROI, ROAS, CPL, and conversion rates.
• Utilizing tools like Google Analytics to track campaign performance, analyze user behavior, and prepare comprehensive reports for senior management.
• Translate analytics into actionable recommendations to enhance campaign performance and inform strategic decision-making.

A/B Testing and Experimentation:

• Continuously optimize campaigns through A/B testing and experimentation, identifying opportunities for improvement.

Branding Campaigns:

• Develop and maintain consistent, high-quality branding campaigns to strengthen brand awareness and visibility across all digital channels.

Strategy Development:

• Stay updated with the latest trends, tools, and technologies in digital marketing to maintain a competitive edge and identify new growth opportunities.
• Collaborate with the marketing team to design and implement innovative digital strategies that align with overall business goals.

Strategic Reporting and Forecasting:

• Prepare comprehensive quarterly and annual reports and forecasts based on campaign data, market trends, and competitive insights.
• Provide actionable recommendations for long-term strategic planning.

Cross-Functional Collaboration:

• Collaborate with creative teams to ensure the delivery of high-quality, relevant ad creatives and landing pages.
• Collaborate with sales teams and other stakeholders to align marketing campaigns with broader business goals, ensuring seamless integration and measurable growth.

• Develop, execute, and optimize performance marketing campaigns across multiple platforms, including Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other digital channels to achieve business objectives.
• Develop and execute a comprehensive performance marketing strategy that aligns with organizational goals, applying audience insights, market trends, and industry best practices to optimize campaign performance.
• Analyze internal data and market research to identify target audiences and design campaigns that maximize ROI, ROAS, and lead generation.
• Allocate and manage campaign budgets efficiently, optimizing bidding strategies and adjusting spend based on performance metrics for the best CAC and highest ROAS.
• Analyze campaign performance and provide regular reports on KPIs, including ROI, ROAS, CPL, and conversion rates, providing actionable insights to enhance overall performance.
• Execute A/B testing and other experiments to enhance ad creatives, audience targeting, and landing page performance.
• Stay updated with the latest trends, tools, and technologies in digital marketing to maintain a competitive edge and identify new growth opportunities.
• Building and maintaining consistent branding campaigns to ensure strong brand awareness across all digital platforms.
• Collaborate with creative teams to ensure the delivery of high-quality, relevant ad creatives and landing pages customized to audience preferences and campaign goals to improve conversion rates.
• Utilize the strong analytical ability of Google Analytics to track campaign performance, analyze user behavior, and provide actionable insights into user behaviors, traffic sources, conversion rates, and other key metrics.
• Collaborate with sales teams and other stakeholders to align marketing campaigns with broader organizational goals, ensuring seamless integration and measurable growth.
• Develop comprehensive year-end reports and forecasts based on performance data and trends to inform strategic planning and decision-making.

• Create and implement strategic media buying plans to reach target audiences and achieve campaign objectives in different regions, including Saudi Arabia, Europe, Canada, and the United States.
• Design and create lead generation campaigns and pay-per-click (PPC) to generate qualified leads and get the best results.
• Creating, optimizing, and maintaining effective digital marketing campaigns through various channels to engage and connect with target audiences and perform maximum ROI.
• Prepare monthly reports that evaluate campaign progress and forecast trends by examining key performance indicators (KPIs), providing actionable insights and recommendations for improvement.
• Utilize audience segmentation and targeting strategies to maximize campaign effectiveness.
• Work closely with clients to understand their business goals, objectives, and target audiences, providing strategic guidance and recommendations.
• Continuously analyze campaign performance, identify areas for improvement, and implement optimization tactics to enhance campaign effectiveness and achieve maximum ROI.
• Monitor competition and provide suggestions for improvement.

• Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
• Generate, edit, and publish daily content that builds meaningful connections and encourages community members to take action.
• Creating, optimizing, and maintaining effective digital marketing campaigns that engage and connect with target audiences.
• Create and maintain company social media pages and profiles.
• Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
• Develop social media calendars and schedule posts promptly that are cohesive and consistent.