Maickel Nassif
Sales & Marketing
Cairo
Summary
A managerial level position leading to a career in the Sales & FMCG trade operations & Marketing fields in which previous experience can further developed through a clear and challenging career path.
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture.
Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Strategic Commercial Manager possessing solid knowledge of performance reporting and financial and budgeting processes. Bringing [24]-year background developing and implementing commercial strategies, conducting market research and analysis and coordinating with diverse teams. Confident communicator comfortable managing high volume of work.
Overview
29
29
years of professional experience
9
9
years of post-secondary education
2
2
Languages
Work History
Business Unit Manager
IBN SINA Pharmaceuticals Industry
05.2023 - Current
- Manage Dymatize brand in egypt in all aspects of sales channels (pharmacies , specialties CO., Gyms, and E-com).
- Create marketing plan and trade marketing activation in all ( media channels , influencer , on ground , POS material , marketing tools and samples campaign ...).
- Put sales plan , business development, and grow relationships with all key accounts.
- We achieved more than 50 million sales during launch within first 10 months with help of 35 key accounts .
- Managed budgets,finance control and pricing strategy and resources effectively to achieve financial goals and maximize profitability.
- Conducted detailed market analysis for informed decision-making and strategic planning.
- Championed process improvements that resulted in increased operational efficiency and reduced overhead expenses.
Monitored performance metrics regularly to identify areas for improvement and drive continuous progress. - Balanced risk management with strategic objectives to optimize overall business performance outcomes.
Implemented innovative marketing initiatives for increased brand visibility and customer engagement. - Communicated regularly with executive leadership regarding progress updates, challenges, and achievement highlights within brand .
Commercial Manager – Nutrition Division
Ramco Pharm CO. (S.E.A)
09.2021 - 04.2023
- Manage all aspects of sales channels, trade marketing, strategy plan, finance control, business development, and relationship with all key accounts.
- Evaluated and improved sales processes, leading to more streamlined approach that maximized revenue generation opportunities.
- Analyzed sales data to identify opportunities for expansion into new markets, driving increased market share.
- Developed strong partnerships with key stakeholders, fostering collaboration to achieve shared goals.
- Improved profit margins through diligent expense monitoring and implementation of cost-saving initiatives where appropriate.
- Increased sales revenue by developing and implementing effective marketing strategies for commercial products.
- Achieved growth targets by devising creative promotional campaigns designed to attract new clients while retaining existing customers.
- Researched market to identify potential customers, increasing customer accounts [70]%
- Increased sales by $[1000000] by increase number customers and products portfolio.
- Developed [price] and [sales] strategic plans to encourage business growth, increasing profits [10]%
Retail & HORECA Sales Manager
Prime foods (Meat Company)
09.2020 - 07.2021
- Build the retail and HORECA channel in (sales team, routes, customer, contracts, M.M)
- Develop and create the strategies for this channel, find solve to all problems facing the company in the finance, personnel, merchandise and marketing.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Created compelling presentations that highlighted product features/benefits to potential clients while addressing their pain points directly.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Built long-lasting client relationships through excellent customer service and consistent followups.
Area Sales Manager
Pyramid poultry company
12.2017 - 12.2019
- Analysis and survey of competitions and accordingly positioning of right product in the market
- Appointment and assessment of distributors, dealers Performance and Management of Distributors and Direct Dealers, Collections of Payments
- Assisting in the promotion sales for our products and resolving their problems faced in the market
- Managing a team of Sales, advertising the products through Audio Visual Media and Promoting sales through dealer networks
- Launching of new products at Dealers, farmers level, survey of their opinion about products, marketing of the product through analyzing the market
- Ensure customer satisfaction by implementing the customer related policies and motivating them through monetary & non-monetary incentives
- Maintaining a close coordination with the government departments especially the Department of Agriculture.
Modern Trade
Trans Business For Trading And Distribution (distr
09.2014 - 08.2017
- Developing productive long-term relationships and strategies with customers
- Closely cooperating with the weighted and potential customer like (Carrefour, Spinneys, metro, On the run, Total, Emirate miser, Quick 24, Alfa market and army)
- Regular update on market information relating to competitor activities, pricing and demand to provide inputs for the development of strategic sales plans
- Market visit to customer on regulator schedule to strengthen relationship and ensure the continuation of contracts and get the first deal in advance
- Push to generate more of sales by identifying new three cash routs (petrol stations and specialist) to reach better market distribution
- Responsibility to achieve the yearly target assigned for the market allocated as per the budget to achieve profitability for the business
- Closely cooperating with other departments involved with my department like finance, fleet, legal, routing, and I.T
- Manage customer credit and payment in all Egypt
- Develops and executes effective HORECA account-specific Sales programs and work closely with marketing team in the contracts, marketing activation and M.M in the outlets, and make new deals with hotels like (Marriott, Hilton, intercontinental, Fairmont, and more).
- Coordinated promotional events that drove significant increases in foot traffic and product sales at retail locations.
- Contributed to the development of annual sales budgets and forecasts, providing valuable input on market trends and growth potential.
- Managed a diverse portfolio of accounts, ensuring optimal product assortment and positioning within each retail location.
Area Sales Manager
Trans Business For Trading And Distribution
03.2014 - 09.2014
- Develop sales and marketing strategies to drive sales growth in the area.
- Develop and manage an efficient distribution network, which consists of 4900 outlets to improve sales performance.
- Manage the sales team, which consists of a 35 sales Rep and 6 sales supervisors for sales growth and revenue enhancement which reach 6 million daily.
- Provide timely feedback to the sales personnel regarding their sales performance.
- Provide trainings, educational workshops and challenging opportunities for enhancing career growth of employees.
- Ensure that objectives in terms of availability, visibility, volume, margin, and quality and customer price of products are achieved in the area.
- Develop and implement distribution plans for a geographical district, which meets the objectives and targets of the regional Trade marketing, & Distribution plan and is in line with brand strategy and the needs of the trade.
- Keep Area Sales Supervisors fully informed through formal and informal communication at all times of objectives, progress.
- Promoted cross-selling initiatives and educated staff on the importance of add-on sales, resulting in higher average transaction values.
Channel Manager
British American Tobacco Egypt (BAT)
01.2009 - 06.2012
- I built a project of the government and army, included agreements, contracts, ways of dealing, credit limit, methods of payment, budget, bonus and Merchandising material, With management credit around 2 million L.E monthly
- Where market share has increased to become the leader in that sector
- Develop and implement the sector trade marketing and distribution plan which meets the objectives of the regional trade marketing and distribution plan which is in line with brand strategy and the needs of the trade
- Manage the implementation of account plans for merchandising and promotion in the outlets; ensure availability and visibility of the product through effective management of point of purchase
- Manage the productivity & cost optimization of the area (trade spend effectiveness in the area)
- Ensure that area team and trade partners are well-trained and aligned with BAT’s International Marketing Standards and all Corporate Guidelines
- Work closely to the Regional Manager to adapt trade programmers developed by the Business Development Manager to the area’s reality.
Team Leader
British American Tobacco Egypt (BAT)
01.2007 - 01.2009
- Identify area priorities, weaknesses and opportunities by collating and analyzing data on market dynamics, trade marketing status, existing and own competitor's materials, & trade promotions
- Manage all the classification of all outlets that either sell tobacco products or attract key target consumers (ASU30) (adult smoker under 30) including the ability to match the image of the outlet and consumer with the brand image
- Managing a team of 5 distribution reps covering 1200 customer with overall budget around 30,000 $ / Month, Providing the Appropriate on-job coaching, training, motivation and staff development in order that trade marketing and distribution representation is superior to the competition in respect of both core and added value services
- Keep Representatives fully informed at all times of objectives, progress and future action plan in order that effective planning and in-market activities can be implemented
- Establish close working relationships with the trade in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment
- Provide trade marketing and distribution with information and reports on performance and accounts to ensure that the Regional Manager be informed the full review.
Sales Supervisor
Hilton Sharm Dreams vacation club
04.2004 - 10.2004
- Managing a team of 7 sales reps to achieve the targets, problem-solving and training the team to raise their skills
- Close the deal with customer and make him satisfied.
Eastern Area Manager
Talal Ajaj Corporation (Kingdom of Saudi Arabia)
03.2002 - 07.2003
- Responsible for management 6 stores (accessorize, makeup, cosmetics and beauty) in the eastern region of Saudi Arabia
- Identify the area priorities, weaknesses and opportunities by collating and analysing data on market dynamics and put the strategic and marketing plan for the area, existing and own competitor's materials and customer satisfaction in the stores
- Contracts with malls and agreements with international companies at points of sale in our stores like Christian Dior, Chanel for Makeup, cosmetics and beauty
- Selecting the latest fashion appropriate to the seasons in the shops
- Ensure that objectives in terms of availability, visibility, volume, margin, and quality and customer price of products are achieved for the area
- Manage an efficient and effective area team through on-job training, motivation and staff development in order to deliver brand and trade programmes that are superior to the competition
- Minimize commercial risks in the area
- Manage financial accounts and assets for the area to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.
Sales supervisor
Union Aire for Air condition
05.2000 - 03.2002
- Managing a team of 5 sales reps to achieve the targets, problem-solving
- Planning, organizing, leading, and controlling the team and other resources to achieve organizational goals effectively and efficiently, and training the team to raise their skills
- Establish close working relationships with the customer in order to gain high levels of support and loyalty to build a professional network to the team
- Develop and control credit risk directives for the team according to guidelines set by company and the sales manager.
Showroom manager
03.1995 - 03.1999
- Responsible for Nasr City showroom through organizing, Image, sales rep performance, customer need and customer satisfaction, close the deals and coaching the team.
Education
MBA - Global Management
ESLSCA Business School
Egypt 06.2010 - 01.2013
BBA - Accounting
B.C .Faculty of Commerce
Egypt 09.1995 - 05.1999
High School Diploma -
Ramses School
Cairo 09.1992 - 05.1995
Skills
Personal Information
- Number of Children: 1 daughter
- Date of Birth: 09/17/77
- Nationality: Egyptian
- Marital Status: Married
Key Points
- 22 + years sales experience.
- Proven sales achievements.
- Experiences in multinational companies.
- Driving licence.
- Willing to travel.
Military Status
Exempted
References
References are available on request.
https://www.linkedin.com/in/maickel-nassif-96651734?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_
My profile in linkedin
Timeline
Business Unit Manager
IBN SINA Pharmaceuticals Industry
05.2023 - Current
Commercial Manager – Nutrition Division
Ramco Pharm CO. (S.E.A)
09.2021 - 04.2023
Retail & HORECA Sales Manager
Prime foods (Meat Company)
09.2020 - 07.2021
Area Sales Manager
Pyramid poultry company
12.2017 - 12.2019
Modern Trade
Trans Business For Trading And Distribution (distr
09.2014 - 08.2017
Area Sales Manager
Trans Business For Trading And Distribution
03.2014 - 09.2014
MBA - Global Management
ESLSCA Business School
06.2010 - 01.2013
Channel Manager
British American Tobacco Egypt (BAT)
01.2009 - 06.2012
Team Leader
British American Tobacco Egypt (BAT)
01.2007 - 01.2009
Sales Supervisor
Hilton Sharm Dreams vacation club
04.2004 - 10.2004
Eastern Area Manager
Talal Ajaj Corporation (Kingdom of Saudi Arabia)
03.2002 - 07.2003
Sales supervisor
Union Aire for Air condition
05.2000 - 03.2002
BBA - Accounting
B.C .Faculty of Commerce
09.1995 - 05.1999
Showroom manager
03.1995 - 03.1999
High School Diploma -
Ramses School
09.1992 - 05.1995
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