Maie Zoheir

• Set marketing strategies to support company’s overall strategy and objectives
• Develop feasible marketing plan for department and oversee its day-to-day implementation
• Define targeted audience, persona, and demographics, accordingly segment market
• Set trends of Marcom channels and direct team to come up with most creative communications that drive profitability
• Liaise with other departments to guide unified approach to customer service, distribution, etc. that meets market demands
• Plan and organize marketing functions and operations (product development, branding, communications, etc.), and ensure project company’s unique “voice.”
• Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.)
• Build highly efficient team of marketing professionals
• Create solid network of strategic partnerships

• Directed the brand and marketing teams projects through conceptual planning, schedule management, and final implementations
• Set the strategic objectives of the function and conceived the annual business plan for the 12 months of marketing activities; to achieve full integrated campaigns and executions
• Managed the Brand Management, Corporate Communications, External/ Internal Communications, Digital, PR, and Facilities teams
• Created the brand architecture of ALC in alignment with NBE, the mother brand
• Generated over 860% of digital audience growth over 18 months
• Safeguarded the brand identity and its policies, ensuring consistent presence externally and internally
• Launched all related activities and go-to-market through all customer touch-points on time.
• Cultivated and maintained relationships with media and influential professionals
• Organized PR events to increase awareness of the company.
• Managed crises management announcements to maintain the company’s image.
• Oversaw/ created website copy and social media platforms
• Developed insights on marketing campaigns to assess performance against goals
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Developed creative presentations, trend reports, kitted assets, and product data sheets

Managed the Brand Management and Marketing Communications function

Corporate Communication:

• Oversaw the annual plan to deliver the company's objectives
• Directed the development and execution of the global brand communications initiatives, including internal and external product launches, trade shows, employment fairs, campaigns, social site presence, company website, and corporate events
• Ensured new communication campaigns and programs were aimed at reaching the brand positioning
• Led, built, and managed the brand communications team and agencies to produce high-quality communications on time within the targeted budget

Brand Development:

• Led the brand strategy and equity that helped obtain maximum profitability
• Developed relevant portfolios and product lines under its relevant segment and customer
• Ensured the mother brands' image was consistent across all mediums, segments, and products
• Developed/ Created the brand guidelines and policies

Advertising/ Branding (Internal and External):

A. Advertising:

• Conceptualized mood boards and master visuals for all communication campaigns
• Directed the MEA's in-house agency/ supported the creative team with relevant design concepts when needed, managed the design firms/ agencies with their production departments
• Developed all the prints, magazines, presentations, and annual reports across all functions (CEO, HR, Finance, legal, etc..)
• Performed research to find the target audience, held focus groups, outlined goals, developed concepts, approved storyboards, copywriting, and set budgets for ad campaigns

B. Branding:

• Managed all internal branding and designs for the premises to achieve the most productive environment.
• Developed/ created and designed for all sales and rollouts to support sales team in achieving targets.

Retail Customer Experience Management:

• Masterminded the visual merchandising and window displays' annual plan per calendar/occasions, created the thematic displays, activations, giveaways, and materials
• Developed/ produced all needed programs, applications, and elements to facilitate the customer's journeys in all stores
• Ensured the facilities and maintenance teams were abiding with the retail guidelines

Public Relations and Events:

• Developed all the corporate announcements (digital and prints), online magazines, newsletters, and presentations
• Created annual/ board reports that served the CEO office and board members, developing the companies forms and templates, legal documents, and stamps
• Ensured the Brand's tone of voice is consistent externally and internally
• Set the relevant themes for all of the corporate events

Brand Image Management, Internal, and External Brand and Communications

• Owned/created brand policies and guidelines
• Transformed company’s objectives and communications across all mediums to design, artworks, and state of art
• Developed and created solid differentiated Brand and design materials
• Ensured consistent brand image across ATLs, BTLs, internal newsletters, presentations, designs, online /digital, and executions
• Designed all corporate presentations, forms, and templates serving CEO office
• Analyzed market, consumer, and competitive information to indicate brand image performance and media presence

Mobinil, Brand Image Management, Retail Channels, and Internal Branding and Communications

• Created story/ headlines for all Mobinil communications internally and externally
• Tailored designs for all brand merchandising and promotional elements across all of Mobinil retail channels
• Delivered end-to-end product through supervising processes from conceptual design till end-user product
• Resolved design problems of highest technical nature
• Tailored designs for all brand merchandising and promotional elements across Mobinil retail channels

Mobinil, Internal Brand Communications, and Retail Presence

• Created all internal and retail designs, interns of interior architecture, setup, and branding designs that best deliver required brand image to its employees and customers
• Supervised production process and ensured all quality measures
• Delivered end-to-end product through supervising processes from conceptual design till end-user product
• Negotiated and benchmark, suggested and approved materials to provide most cost-effective products
• Evaluated proposed shop location's from architectural perspective

• Presented Mobica and its services to new customers
• Added new turn key projects.
• Set appropriate designs, apply guidelines and suggest materials to clients
• Supervised manufacturing process
• Checked quality for all deliverables