Manal Fouad
Senior Digital Marketing
Cairo
Summary
Expert Digital Marketing Specialist with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Senior Digital Marketing Specialist
Zamil Trade & Services
Dammam
01.2022 - Current
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Evaluated market trends to stay current on consumer and competitor changes.
Senior Digital Marketing Specialist
KNOWLEDGE INFORMATION TECHNOLOGY
01.2021 - 09.2022
- Evaluated market trends to stay current on consumer and competitor changes.
- Created social media content with innovative brand messaging to support new product launches.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
Senior Digital Marketing Specialist
Aqarmap.com
Cairo
01.2018 - 01.2021
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Developed and deployed content marketing strategies to improve organic search traffic.
Digital Marketing Account Manager
Codex Global
Cairo
01.2017 - 01.2018
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Coordinated with design and media teams to develop high-quality creative assets.
Content & Social Media Manager
Canadian ITS
Cairo
01.2016 - 01.2017
- Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
- Managed content distribution to online channels and social media platforms.
- Directed content of website by gathering information and integrating data from other departments.
- Monitored website analytics and metrics to track content performance and identify areas of improvement.
SOCIAL MEDIA SPECIALIST
ORAIMO SMART ACCESSORIES
Cairo
01.2015 - 01.2016
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Increased customer engagement through social media.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
Education
Bachelor of Arts - English And Russian Language
Ain Shams University (ASU)
Cairo, Egypt 06.2009 - 06.2013
Diploma - Digital Marketing Fundamentals
Core Management (E-Learning)
Cairo, Egypt 05.2017 - 09.2017
Skills
Web analytics
Marketing strategies
Social media tools
Campaign execution
Multi-channel marketing
Marketing programs
SEO proficiency
Web content development
Facebook-Twitter-LinkedIn-Instagram-Youtube-Tiktok
Timeline
Senior Digital Marketing Specialist
Zamil Trade & Services
01.2022 - Current
Senior Digital Marketing Specialist
KNOWLEDGE INFORMATION TECHNOLOGY
01.2021 - 09.2022
Senior Digital Marketing Specialist
Aqarmap.com
01.2018 - 01.2021
Diploma - Digital Marketing Fundamentals
Core Management (E-Learning)
05.2017 - 09.2017
Digital Marketing Account Manager
Codex Global
01.2017 - 01.2018
Content & Social Media Manager
Canadian ITS
01.2016 - 01.2017
SOCIAL MEDIA SPECIALIST
ORAIMO SMART ACCESSORIES
01.2015 - 01.2016
Bachelor of Arts - English And Russian Language
Ain Shams University (ASU)
06.2009 - 06.2013