Manal Magdy
Regional head of public relations and communication - North Africa
Cairo
Summary
Experienced professional since 2017, with a diverse background across multiple industries, specializing in Marketing and PR in North Africa and Egypt. Proven track record in managing successful marketing campaigns and public relations strategies. Extensive expertise in e-commerce operations, driving digital growth and customer engagement.
Overview
17
17
years of professional experience
Work History
Regional Head of PR & Communication - North Africa
Jumia Group
09.2023 - Current
Head of Public Relations & Communication
Jumia
9 2018 - 09.2023
- Coordination with top group management on execution of Group vision
- Annual Public relations and public affairs plan and execution
- Reviewing and approving all content from different stakeholders before communicating externally (marketing, trainings, speakers in events and conferences)
- Authorized spoke person for the company
- Public Affairs, handling different governmental stakeholders and responsible for maintaining relations and conducting deals and agreements with different ministries and institutions
- Responsible for initiatives and CSR planning and execution
- In addition to previous job tasks (Manager tasks)
- Planning and Coordination with HR on group level to ensure internal comms and employee's activities
- Strategic planning for corporate communications on group level.
Public Relations & Communication Manager
Jumia
09.2016 - 09.2018
- Managing all press and media communications
- Maintaining media relations with Tech and Economy journalists
- Conducting and distributing infographics and white paper 'Tech / E-Commerce and Mobile'
- Working with government on agreements and projects
- Initiating and sustaining corporate and social responsibility campaigns
- Maintaining relationship with top NGOs as well as international institutions in Egypt
- Managing all social media influencer campaigns
- All types of company video content production (infographics, animation, corporate and commercial advertisement)
- Communication with Marketing and commercial team as well as other stakeholders (Business development, payment development, finance, human resources and legal department)
- Crisis management (planning, execution, and communication)
- Press conferences and company events from plan, theme, branding, coordination with speakers, panelists to execution
- Initiating, communicating, and negotiating partnerships for campaigns.
Senior Fashion Vendor Development Manager
Jumia
04.2015 - 09.2016
- Managing a team of twelve
- Responsible for Jumia Fashion biggest account and managing the follow up, annual negotiations and development of the whole portfolio of Jumia Fashion
- Handling all operations with the team as well as other departments.
Senior Product Manager for Active Cosmetics Division
L'Oréal
01.2014 - 04.2015
- Managing 18 sub-ordinates; educational, promoters and marketing teams
- Handling all operational and strategic marketing, trade marketing, branding and training tasks.
Product Manager for Active Cosmetics Division at L'Oreal
04.2012 - 12.2014
- Responsible for the launch of VICHY and for La Roche-Posay Brand; Marketing, trade marketing, merchandising, branding, and training
- Marketing: setting the annual; marketing and promotional plan as well as events calendar beside the execution on two levels physicians and Point of Sale level
- Trade Marketing: setting and execution of promotional and activation annual plans (POS, Malls, summer activations)
- Merchandising and Branding: delivering the brand image through different Point of Sale visibility (stands, wall units, flagships, shelf talkers…etc.) Training: generating the material (Arabic and English) and conduction of training for: Medical and Promotional teams as well as Point of Sales staff trainings.
Assistant Marketing & E-Commerce Manager
InterContinental Hotels Group (IHG) Port Ghalib
12.2011 - 04.2012
- Marketing: responsible for delivering the brand identity (3 brands) through on-site activities as well as advertisement (BTL)
- Public Relations: through hosting local and international press trips as well as maintaining good relation with editors and photographers
- E-Commerce: Online sales, packages and promotions planning and executions, monitoring the different travel websites to keep uniformity of the data as well as the rates
- Social Media: responsible for all social media activities from branding to communication (Facebook, YouTube, Twitter, Four Square, and TripAdvisor
- Etc.)
Marketing Executive
InterContinental Hotels Group (IHG) Port Ghalib
08.2009 - 11.2011
- Responsible for 'Lorine' Anti-histaminic product in KSA
- Responsible for 'Betadine Shampoo' in Egypt.
Assistant Product Manager Egypt and Middle East
Pyramid Scientific Office
04.2009 - 08.2009
- Responsible for 'Lorine' Anti-histaminic product in KSA
- Responsible for 'Betadine Shampoo' in Egypt.
Registration and Marketing Coordinator
Pyramid Scientific Office
10.2008 - 04.2009
- Responsible for all MOH regulatory affairs in Egypt (New Registration, Renewals, Fraud) as well as coordination with three mother companies (Mundipharm, Cheisi and Almiral) and POS affiliates in the Middle East (KSA, Lebanon, Qatar, Kuwait, UAE and Bahrain).
Registration Officer
Pyramid Scientific Office
01.2008 - 10.2008
- Responsible for following up with MOH on the new and renewal file submitted earlier before joining the company.
Medical Representative
Pyramid Scientific Office
11.2007 - 01.2008
- Heliopolis Area; responsible for 8 products and 7 specialties (Dermatologists, Dentistry, ENT, Respiratory, Pediatrics, Surgeons, Oncologists)
Education
Achievements and rewards
- Selected as one of top 50 Women in Egypt ICT sector for years 2020, 2021 and 2022 by ICT Business Magazine.
- Honored by The Arab league as one of the Top contributer in community service in Egypt 2021
- Honored during the Egyptian Women's Forum in 2021 and selected as one of the top 50 influential women in Egypt.
- Honored at various major events and conferences for social responsibility efforts and participation in the Egyptian Women's Forum and Top Women in Egypt in 2020 - 2023.
- Recognized at the annual BT100 event.
- Participated as an official speaker at several regional and local conferences, such as the Techne Summit and the Egypt Economic Summit.
- Launch of La Roche Posay in Egypt and setting launch plan of Vichi.
- Contributed as mentor during Orange Startup Cup.
- Conducted marketing workshop in 2013 for students of SCOPS (Student Conference of Pharmaceutical Studies).
Training and education courses
- 2016: Fashion Consultancy and Styling workshop - Agenda Beirut
- 2013: Seven Habits for Highly successful people.
- 2012: Managing Confrontation Training Course - KS Communication
- 2010: Strategic Selling Skills levels 1, 2 & 3 (Claviga - UK)
- 2006 -2007: Organizing Student Conference on Pharmaceutical Studies in faculty of Pharmacy, Ain Shams University (SCOPS).
- November 2005 - March 2006: Student Conference on Pharmaceutical Studies (SCOPS) in Faculty of Pharmacy Ain Shams University.
- Course in General Sales & Marketing
- 2005-2006: Organizing Student Conference on Pharmaceutical Studies in Faculty of Pharmacy Ain Shams University (SCOPS)
Personal Information
- Date of Birth: 08/08/84
- Nationality: Egyptian
- Marital Status: Single
Timeline
Regional Head of PR & Communication - North Africa
Jumia Group
09.2023 - Current
Public Relations & Communication Manager
Jumia
09.2016 - 09.2018
Senior Fashion Vendor Development Manager
Jumia
04.2015 - 09.2016
Senior Product Manager for Active Cosmetics Division
L'Oréal
01.2014 - 04.2015
Product Manager for Active Cosmetics Division at L'Oreal
04.2012 - 12.2014
Assistant Marketing & E-Commerce Manager
InterContinental Hotels Group (IHG) Port Ghalib
12.2011 - 04.2012
Marketing Executive
InterContinental Hotels Group (IHG) Port Ghalib
08.2009 - 11.2011
Assistant Product Manager Egypt and Middle East
Pyramid Scientific Office
04.2009 - 08.2009
Registration and Marketing Coordinator
Pyramid Scientific Office
10.2008 - 04.2009
Registration Officer
Pyramid Scientific Office
01.2008 - 10.2008
Medical Representative
Pyramid Scientific Office
11.2007 - 01.2008
Head of Public Relations & Communication
Jumia
9 2018 - 09.2023
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