Maram Elasra
Marketing Manager
Cairo
Summary
Dynamic and passionate marketing professional with a proven ability to drive growth and expansion through innovative strategies. Expertise in developing comprehensive marketing plans that align with business objectives, leveraging consumer insights and market trends to create targeted campaigns. Strong track record of fostering collaboration within teams, consistently delivering measurable results while maintaining a keen eye for design and authentic art direction in media production. Committed to utilizing creativity and strategic thinking to elevate brand presence and achieve ambitious business goals.
Overview
6
6
years of professional experience
2
2
Languages
Work History
Marketing Manager
TEEC
11.2024 - Current
- Formulate, execute, and manage marketing strategies aligned with company objectives and growth targets.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Set clear KPIs and objectives for the marketing team, holding members accountable for delivery.
- Organize, implement, and track marketing campaigns across digital and offline channels to elevate visibility and ROI.
- ·Plan, design, and execute integrated marketing campaigns, including defining objectives, setting timelines, allocating resources, and ensuring successful delivery.
- Evaluate market trends, customer insights, and competitors to uncover opportunities and influence marketing initiatives.
- · Conduct competitive analysis to study market trends, benchmark against competitors.
- · Develop marketing strategies based on competitor insights and market intelligence to strengthen the company’s positioning.
- Managed copywriting tasks for marketing materials, campaigns, and corporate messaging to guarantee effective and brand-aligned communication.
- Manage creative outputs (designs, content, campaigns) to uphold quality, consistency, and effectiveness.
- Direct management of brand identity while guaranteeing all messaging reflects established brand positioning.
- Directed design strategy and provided guidance to UX/UI development team, ensuring alignment of user experience, branding, and layout with business objectives.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Marketing and PR Specialist (Freelance)
03.2023 - Current
- Conducting and Execution of monthly marketing plans for the clients.
- Conducting Monthly marketing calendars
- Responsible for PR and influencers marketing plans and execution that includes mega events, influencers campaigns
- Creating mood board for media production team for restaurant's shoots
- Handling FMCG clients social media and different channels.
- Analyzed campaign results to refine strategies, optimize performance, and improve ROI.
- Conducted market research to inform tailored communication strategies based on audience preferences.
Senior Marketing Specialist
Business Solutions
08.2023 - 09.2024
- Responsible for developing, executing and monitoring marketing plans and activities across many channels, including online and offline media
- Responsible for conducting marketing strategies, implementing them and analyzing the performance and efficiency of them
- Managed social media accounts for clients, driving engagement and creating a strong online presence.
- Managed cross-functional teams to successfully execute the marketing plans for the clients
- Handling Client needs, arranging photoshoots, content and social media management.
- Analyze the market and the trends to identify new marketing opportunities.
- Planning and organizing PR events, and implementing PR strategies for product exposure.
- Evaluating the implemented marketing strategies and the ROI.
- Boosted lead generation through the creation of engaging content for social media platforms.
Marketing Specialist
Two Spoons (Food and Beverage)
11.2020 - 08.2023
- Conducting marketing plans for the restaurant
- Implementation of Marketing activities across different online and offline channels.
- Responsible for PR plans that includes mega events, influencers campaigns
- Managing and arranging influencers campaigns.
- Managing the media production for the clients
- Handling social media and online activities.
- Event management for catering.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
Content Creator and Social media specialist (Internship)
MISK Agency
06.2019 - 09.2019
- Responsible for creating marketing calendars including the social media content for our accounts
- Creating engaging content for the client
- Handling social media platforms for the client
- Crafting creative mood board for clients photoshoots
- Creating the sponsored Ads content
Education
MBA - Marketing
Arab Academy For Science & Technology
10.2024
Bachelor Degree - Business Administration, Marketing
Future University in Egypt
07.2020
Skills
Team leadership
Courses
- Head of Events Committee at Model of Egyptian stocks exchange
- Social Media Specialist Course at Pull and Coach Academy
- Microsoft word, Certified from Microsoft
- Microsoft Power Point, Certified from Microsoft
- Microsoft Excel, Certified from Microsoft
- Marketing and HR workshops at Egypt Career Summit
Timeline
Marketing Manager
TEEC
11.2024 - Current
Senior Marketing Specialist
Business Solutions
08.2023 - 09.2024
Marketing and PR Specialist (Freelance)
03.2023 - Current
Marketing Specialist
Two Spoons (Food and Beverage)
11.2020 - 08.2023
Content Creator and Social media specialist (Internship)
MISK Agency
06.2019 - 09.2019
Bachelor Degree - Business Administration, Marketing
Future University in Egypt
MBA - Marketing
Arab Academy For Science & Technology