Marina Dous Morkos Dous
Trade Marketing Executive | Business Development | Export Sales Support Executive | Market Research Analyst
Heliopolis
Summary
To leverage my expertise in Trade Marketing, business development, and data analytics to drive brand competitiveness and optimize channel operations within a multinational organization, contributing to long-term profitability and strategic growth
Overview
19
19
years of professional experience
3
3
Languages
Work History
Trade Marketing Executive
Evyap Egypt company
08.2025 - Current
- Monitor and analyze competitor pricing and trade activities across all channels to maintain brand competitiveness.
- Conduct regular market price audits to ensure price positioning aligns with company strategy and profitability targets.
- Translate market data into actionable insights for the sales and marketing teams to optimize promotional strategies.
- Lead the execution of all trade activities across diverse sales channels, ensuring alignment with overall market trends and internal financial goals.
- Manage the end-to-end launch process for new products, including channel-specific activation plans and visibility strategies.
- Oversee the distribution and implementation of Point of Sale Materials (POSM) to enhance brand visibility and shopper engagement at the retail level.
- Track and evaluate sales performance and stock levels by product line to identify growth opportunities or potential inventory risks.
- Monitor and manage the Trade Marketing budget, ensuring all activities are executed within financial constraints while maximizing ROI.
- Collaborate with the supply chain and sales teams to ensure stock availability aligns with promotional cycles and seasonal demand.
- Responsible for all the Trade activity to be aligned with Market dynamics & company profitability.
- Responsible for Registration folder for the Export Sales to prepare all the documents needed in Gulf Area & Africa .
- Monitor the Trade Budget file for Export Sales & Track all their spending .
Business Development Executive
Evyap Egypt company
01.2022 - 07.2025
- Working on the New projects with the Sales, Marketing & Finance team.
- Tracking all the trade & marketing spending across all our regions & compare it with its supporting documents received.
- Prepare the budget file with the finance.
- Review all Modern Trade performance, compare it with the contract, monitoring the real spending Vs the Sales.
- Prepare the monthly Year to date (YTD) Vs budget analysis for export team.
- Prepare monthly updated Sales & stock report for the export clients.
- Handling Sales Team orders & request for all BU3 countries from Evyap International.
- Preparing Monthly Forecast Report for International products by collecting the data from the sales team.
- Monitoring all the execution activities promos on market especially inside the pharmacies & controlling all the distributors claims.
- Preparing the closing Monthly Sales in report (Head Master file) for all BU3 countries.
- Comparing Shelf price & the right index (Price positioning for our products).
- Searching for New customer
- Checking the opportunity for New portfolio with our existing customer by analyzing Sales IN & out
Export Support supervisor
Evyap Egypt company
04.2017 - 12.2021
- Handling Sales team orders and requests for all our Regions.
- Communicating with customers about order & informing them about shipments status or answering any inquiries.
- Following up with warehouse responsible people.
- Providing customer with the needed documents.
- Maintaining professionalism at all times especially when resolving any issues or concerns with the customer
- Preparing Monthly Sales In reports to monitor Sales In for all our countries like KSA, Jordan …
- Preparing Monthly reports to compare our performance with the Target.
- Preparing Monthly Sales out report for some of our customers to measure their performance and stocks with our Sales In.
- Monitoring the budget Vs the spending.
- Assist in developing annual business plan for profitable company growth.
- Preparing all Management reports that related to our team.
- Supporting the team with day-to-day request.
Foreign Sales Support Specialist
Evyap Egypt Company
07.2015 - 01.2017
- Preparing Monthly Sales In reports to monitor Sales In for all our countries like KSA, Jordan …
- Preparing Monthly reports to compare our performance with the Target.
- Preparing Monthly Sales out report for some of our distributors to measure their performance and stocks with our Sales In.
- Monitoring the budget Vs the spending.
- Assist in developing annual business plan for profitable company growth.
- Supporting the team on any request.
Assistant in the Data Support (Data Analyst) – RMS Department
The Nielsen Company
02.2012 - 06.2015
- Helps clients to track the evolution of the retail universe by doing all the checks needed for the reports and the database before it go to the client.
- Deliver all the reports and the database needed to the client with no delay and be sure to be 100% free of errors and from the biggest account that I was Handling PEPSI and Reckitt Benckiser.
- Helping on training the new employees on how to work on our system (generating the reports, validating the Data and everything about our system).
- Taking the decision to accept new work to the team or not according to the team workload and also how the reports goes on and Track the performance for delivering new reports on time and free of Error with the team
- Preparing a weekly report that contain all the details of our workload through the week by collecting all the data needed from the team and send it to one of the global team who used to measure our performance with the workload.
- Marketing Research Company
Top business – a third party contractor
The Nielsen Company
10.2011 - 01.2012
- I was supporting the client services team on their reports on special project which comparing the New Universe with the Old One. And also any request needed by writing proposal or any other request.
- Marketing Research Company
Data Analyst by programming language
MEMRB Company
12.2008 - 09.2011
- Preparing the Monthly data that comes from the supermarkets and the pharmacies that enter to our system to generate the reports by writing codes on SAS program to prepare the file that contain the data.
- Insures that all the data are correct with no errors by checking some of it with the field team.
- Checking some prices with field team.
- Supporting on the Daily request needed.
- Marketing Research Company
Trainee
HSBC Bank
08.2007 - 2027
- Helping the customer service team with any request needed (like filing some paper, filling some application ….)
Education
Faculty of Management Information System -
Modern Academy
01.2008
Secondary School - undefined
Armenian Catholic Sister School
Cairo, Egypt06.2004
Skills
ICDL certificate (international Computer Driving License)
VirgiTech Certificate in complete the training in (2543) Core Web Application (From 21/11/2007 till 8/12/2007)
VirgiTech Certificate in complete the training in (2544) Advanced Web Application Technologies with Microsoft Visual Studio 2005 (From 10/12/2007 till 17/12/2007)
C Programming language (Intermediate)
C Programming language (Beginner)
Microsoft Visual Studio 2005 (AspNet)
Database (Access, SQL2000, 2005)
Making web page by using the HTML language
Macromedia Flash 8 (Beginner)
Skills
- Channel Strategy & Management: Understanding how to sell in different environments (Retail, Wholesale, Modern Trade).
- Retail Activation & Execution: Designing and implementing POSM (Point of Sale Materials) and in-store branding.
- Planogram & Merchandising: Optimizing shelf space to increase product visibility.
- Promotion Planning: Designing trade schemes and discounts that actually drive volume.
- Budget Management: Tracking "A&P" (Advertising & Promotion) spend to ensure high ROI.
- Consumer Insights & Trend Analysis: Turning raw data into actionable marketing plans.
- Competitor Benchmarking: Monitoring rival brands to identify market gaps.
- Data Visualization: Presenting complex research in simple, visual reports.
- Forecasting & ROI Analysis: Predicting sales growth based on marketing activity.
- Export Sales Operations: Knowledge of international shipping, documentation, and distributor logistics.
- B2B Relationship Management: Managing relationships with international partners and distributors.
- Sales Support & CRM: Using tools like Salesforce or HubSpot to track sales pipelines.
- Market Entry Strategy: Knowledge of how to launch products in new geographic territories.
- Data Tools: Advanced Excel (Pivot Tables, VLOOKUPs).
- Design/Presentation: Microsoft PowerPoint (Expert level), Canvas.
Interests
Swimming, Drawing & Hand crafts, Music listening, Travelling to New places to see more and to gain more experience
References
References Furnished Upon Request
Communication Skills:
- Highly motivated, positive and initiative with strong work ethic.
- Flexibility to work as a team player or independently.
- Excellent Demonstrated interpersonal & communication skills written and oral.
- Planning and organization skills, setting priorities.
Other Skills:
- High Creativity Skills.
- Energetic, Quick Learner.
- The ability of overcoming work problems.
Timeline
Trade Marketing Executive
Evyap Egypt company
08.2025 - Current
Business Development Executive
Evyap Egypt company
01.2022 - 07.2025
Export Support supervisor
Evyap Egypt company
04.2017 - 12.2021
Foreign Sales Support Specialist
Evyap Egypt Company
07.2015 - 01.2017
Assistant in the Data Support (Data Analyst) – RMS Department
The Nielsen Company
02.2012 - 06.2015
Top business – a third party contractor
The Nielsen Company
10.2011 - 01.2012
Data Analyst by programming language
MEMRB Company
12.2008 - 09.2011
Trainee
HSBC Bank
08.2007 - 2027
Secondary School - undefined
Armenian Catholic Sister School
Faculty of Management Information System -
Modern Academy