Summary
Overview
Work History
Education
Skills
Timeline
Generic

Mario Makary

SR.Media Buyer

Summary

Experienced and personable media buyer with a proven track record in managing and evaluating media campaigns. Proficient in expense forecasting and identifying target groups, I have developed a wide network of clients and contacts throughout my career. With a hands-on approach, I excel in building relationships and organizing projects to ensure the smooth execution of diverse media campaigns. My expertise extends to television, radio, and online media outlets, as well as the associated processes and contracts. Passionate about strategic planning and campaign supervision, I possess a comprehensive understanding of the industry to consistently deliver exceptional results.

Overview

7
7
years of professional experience
2
2
Languages

Work History

Senior Media Buyer

Next Level Marketing Agency
12.2023 - Current
  • Mentored junior team members, fostering professional growth and development within the department.
  • Negotiated added-value opportunities such as sponsorships and promotions on behalf of clients, increasing overall campaign value without additional spend.
  • Developed strong relationships with media partners to secure prime ad placements at competitive rates.
  • Led a team of media buyers to consistently meet or exceed client goals and expectations.
  • Presented comprehensive post-campaign reports to stakeholders, highlighting key metrics and results achieved throughout the engagement.
  • Advised clients on best practices for media buying and provided recommendations, resulting in overall increased return on investment.
  • Consistently delivered successful campaigns, resulting in increased brand awareness and market share for clients.

Media Buyer

Pentagroup Marketing Agency
12.2022 - 11.2023
  • Coordinated cross-functional teams to ensure seamless execution of integrated marketing campaigns from start to finish.
  • Maximized reach within allocated budgets by identifying cost-effective advertising solutions across various media formats.
  • Managed multiple projects simultaneously, ensuring timely delivery and meeting client expectations.
  • Analyzed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.
  • Optimized ad campaigns for enhanced performance through regular monitoring and data analysis.

Technical Support Intern

B2B
05.2018 - 01.2019
  • Improved team efficiency with thorough documentation of support requests and resolutions in the ticketing system.
  • Supported system upgrades or migrations while minimizing downtime for end-users through careful planning and execution of tasks.
  • Streamlined internal communication among team members by utilizing collaboration tools like Slack or Microsoft Teams effectively during project coordination efforts.
  • Contributed to a streamlined support process by developing an internal knowledge base for common issues.

Education

Bachelor of Business Information Systems - Marketing

Helwan University
Az Zamalik, Egypt
07-2021

Skills

Negotiation expertise

Client communication

Cost control

Performance tracking

Media planning

Audience targeting

Campaign optimization

Ad placement

Social media advertising

Brand awareness

Search engine marketing

Content marketing

Search engine optimization

Timeline

Senior Media Buyer

Next Level Marketing Agency
12.2023 - Current

Media Buyer

Pentagroup Marketing Agency
12.2022 - 11.2023

Technical Support Intern

B2B
05.2018 - 01.2019

Bachelor of Business Information Systems - Marketing

Helwan University

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Mario MakarySR.Media Buyer