Marly Henry Emil Ibrahim
Senior Consumer Insight & Qualitative Marketing Research Executive
Cairo
Summary
Consumer insight and marketing research specialist translating audience understanding into positioning strategy, communication direction, and decision-making frameworks. Experienced in qualitative research, segmentation, journey mapping, and concept testing across stakeholder ecosystems supporting brand and campaign planning. Strong track record delivering executive-ready insights that guide marketing and strategy decisions.
Overview
6
6
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Senior Marketing Research Executive | AWE Research
AWE Research
10.2024 - Current
- • Translated stakeholder insights into communication opportunities supporting positioning and
campaign direction
• Designed message-testing frameworks evaluating clarity, differentiation, and audience resonance
• Built segmentation structures identifying behavioral drivers and perception gaps
• Delivered strategy-ready presentations supporting brand and communication decisions - Developed innovative solutions to complex problems, resulting in improved organizational performance.
- Identified trends and assessed opportunities to improve processes and execution.
Patient Care Consultant
IQVIA
09.2022 - 10.2024
- Used CRM analytics to identify engagement barriers and optimize communication strategies
- Supported personalization initiatives improving customer engagement experiences
- Strengthened stakeholder communication through insight-based recommendations
Marketing Research Specialist Intern
Phi Marketing Agency
02.2020 - 04.2020
- Conducted consumer research identifying high-potential product opportunities
- Supported campaign positioning recommendations
- Analyzed perception drivers shaping purchase decisions
Education
Professional Postgraduate Certificate - Sales & Marketing
The American University in Cairo
Bachelor of Dental Medicine & Surgery - undefined
Ain Shams University
Skills
Social Media Copywriting
Audience Segmentation
Campaign Messaging
Content Strategy
Customer relations
Team player
Problem resolution
Executive support
Customer retention
Research and analysis
Branding
Interpersonal skills
Staff motivation
Certification
Marketing Copywriting for Social Media (Lynda)
TOOLS
- PowerPoint
- Excel
- Power BI
- Salesforce
Timeline
Senior Marketing Research Executive | AWE Research
AWE Research
10.2024 - Current
Patient Care Consultant
IQVIA
09.2022 - 10.2024
Marketing Research Specialist Intern
Phi Marketing Agency
02.2020 - 04.2020
Bachelor of Dental Medicine & Surgery - undefined
Ain Shams University
Professional Postgraduate Certificate - Sales & Marketing
The American University in Cairo