Marwa Ahmed
Influencer Marketing Team Lead
Cairo
Summary
Influencer & Affiliate Marketing Leader with 8+ years driving high-ROI campaigns for leading MENA brands. Expert in influencer partnerships, affiliate growth, content strategy, and social media marketing.
Proven track record of 15x ROI, 1,400+ influencer onboarding, and consistent KPI overachievement.
Overview
10
10
years of professional experience
4
4
Certifications
2
2
Languages
Work History
Influencer & Affiliate Marketing Manager
Arabyads
05.2023 - Current
- Managed a portfolio of over 200 high-value advertisers, developing and executing integrated influencer and affiliate marketing strategies aligned with business objectives.
- Negotiated premium media placements, commission structures, and partnership agreements, resulting in a 200% increase in ROI, and a significant boost in influencer-driven conversions.
- Identified, vetted, and recruited top-performing affiliates and influencers, expanding brand presence and campaign reach across multiple digital platforms.
- Analyzed partner capabilities, traffic sources, and promotional methods to ensure alignment with advertiser goals, compliance standards, and target audience profiles.
- Implemented data-driven optimization strategies based on in-depth performance analysis, improving conversion rates and revenue growth.
- Delivered comprehensive monthly performance reports to executive stakeholders, highlighting revenue trends, KPI achievement, and actionable growth opportunities.
Influencer Marketing Team Lead
Revgate
08.2022 - 05.2023
- Led, mentored, and coached a team of influencer marketing specialists, ensuring on-time campaign delivery, KPI achievement, and overall project success.
- Developed and executed comprehensive influencer marketing strategies aligned with brand positioning, target audience, and overall marketing objectives.
- Identified, evaluated, and onboarded high-impact influencers across multiple platforms based on brand goals and campaign requirements.
- Negotiated contracts, partnership terms, and compensation structures, securing mutually beneficial agreements that maximized ROI.
- Monitored influencer performance and engagement metrics, optimizing content and partnerships to improve campaign effectiveness.
- Provided creative direction, performance feedback, and content guidelines to maintain brand alignment, and maximize audience impact.
- Established and tracked campaign KPIs, leveraging data-driven insights to guide ongoing optimization.
- Prepared and presented detailed campaign performance reports for stakeholders, showcasing ROI, engagement rates, and brand impact.
Senior influencers manager
Arabyads
11.2020 - 07.2021
- Planned, executed, and monitored large-scale influencer marketing campaigns across Mega, Macro, and Micro influencer tiers, ensuring alignment with campaign objectives.
- Managed a portfolio of over 4,000 influencers and publishers across the MENA region, covering diverse industries, including fashion, beauty, lifestyle, and tech.
- Analyzed influencer performance data to develop optimization strategies and tactics that exceeded campaign KPIs.
- Developed and implemented influencer content strategies, providing creative assets, ad concepts, scripts, and scenarios to drive engagement.
- Delivered comprehensive campaign performance reports, tracking key metrics to improve efficiency and meet advertiser marketing goals.
- Monitored industry trends, and maintained active engagement with the influencer community to identify emerging opportunities.
- Coordinated with internal delivery teams to ensure timely updates, seamless campaign execution, and strategic alignment with brand goals.
Senior Account Manager
Arrows Advertising
09.2018 - 10.2020
- Served as the primary point of contact between clients and internal teams, ensuring seamless communication and project alignment.
- Defined and implemented account execution strategies to meet client objectives, and deliver measurable results.
- Created and delivered clear, actionable briefs to cross-functional teams, ensuring alignment with project timelines and quality standards.
- Monitored account KPIs and campaign performance, preparing detailed status reports for clients and senior management.
- Assigned tasks through project management tools, and enforced deadlines to maintain operational efficiency.
- Enhanced the quality of deliverables through process improvements and performance reviews.
- Maintained and strengthened long-term client relationships, secured repeat business, and identified opportunities for account growth.
Social Media & Content Team Lead
AxieLink
12.2016 - 06.2018
- Managed and supervised a cross-functional creative team, including designers, moderators, and content creators, to deliver high-quality campaigns.
- Attended client meetings to gather requirements, understand objectives, and ensure campaigns aligned with brand goals.
- Developed and implemented social media strategies based on competitive analysis, audience insights, and industry trends.
- Set up and optimized company pages across all relevant social media platforms to maximize visibility and engagement.
- Oversaw daily content production (text, images, videos) designed to build meaningful connections, and drive community interaction.
- Created editorial calendars and syndication schedules, ensuring consistent and timely content distribution.
- Monitored and analyzed social media metrics, applying data-driven insights, and best practices to enhance campaign performance.
Social Media Specialist
Quattro Communication Agency
10.2015 - 10.2016
- Developed and executed online marketing campaigns to increase brand awareness, engagement, and conversions.
- Managed all social media channels and campaign activities across Facebook, Google, Twitter, Snapchat, Instagram, and LinkedIn, ensuring consistent brand messaging.
- Created and maintained a comprehensive social media and website marketing plan, aligned with client objectives, and market trends.
- Produced engaging, platform-specific content to drive audience interaction and customer satisfaction.
- Conducted competitor analysis and monitored market trends, providing insights to refine strategies and enhance campaign performance.
- Prepared detailed performance reports highlighting campaign results, engagement metrics, and recommendations for optimization.
Education
Business Administrations - Business Administration And Management
Helwan University Cairo
Cairo05.2018
Skills
- Influencer Marketing
- Planning
- Content Marketing
- Communications
- Problem Solving
- Leadership
- Team Management
- Critical Thinking
- Negotiation
Certification
The Complete Facebook ads & marketing course, udemy
Clients
Snapchat, noon, Farfetch, Alshaya group, level shoes, ToYou, Careem, Tiktok Shop, Sivvi, Ninja, Puma
Timeline
7. AI Social Media Marketing – LinkedIn Learning
02-2025
Advanced Google analytics, Google February 2020 — April 2020
06-2024
Influencer & Affiliate Marketing Manager
Arabyads
05.2023 - Current
Influencer marketing strategy, Coursera
08-2022
Influencer Marketing Team Lead
Revgate
08.2022 - 05.2023
The Complete Facebook ads & marketing course, udemy
05-2021
Senior influencers manager
Arabyads
11.2020 - 07.2021
Senior Account Manager
Arrows Advertising
09.2018 - 10.2020
Social Media & Content Team Lead
AxieLink
12.2016 - 06.2018
Social Media Specialist
Quattro Communication Agency
10.2015 - 10.2016
Business Administrations - Business Administration And Management
Helwan University Cairo
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