Marwa ElKastawy

Project: Egypt Post Office

Responsibilities : -

• Business analysis for banking & postal services
• Business requirement gathering for banking & postal services.
• Enhanced team productivity by providing guidance on effective time management and prioritization techniques.
• Evaluated existing business models, identifying areas of improvement to increase revenue generation potential.
• Identified growth opportunities for clients by conducting thorough financial and risk assessments.

• Actively participated in team meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions.
• Developed high-quality documentation to support training efforts, helping employees fully understand new systems and procedures.
• Performed gap analysis to identify areas of improvement

Responsibilities:

• Developed graphics and visual content for social media campaigns.
• Created engaging social media graphics that drove user engagement and increased online visibility.
• Employed design fundamentals when selecting typography, composition, layout, and color in design work.
• Worked with clients to gather and define requirements, establish scopes, and manage project milestones.
• Cultivated mobile-friendly designs for variety of platforms.

Responsibilities:

• Met with customers to present mockups and collect information for adjustments.
• Edited and enhanced existing artwork and graphics.
• Cultivated mobile-friendly designs for variety of platforms.

• Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
• Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
• Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
• Increased brand awareness by developing and implementing targeted social media campaigns.
• Increased customer engagement through social media.
• Produced visually appealing graphics using design tools such as Canva or Photoshop or Illustrator to enhance social media presence.
• Improved overall reach by consistently monitoring and adjusting social media strategies based on analytics data.
• Met multiple deadlines using strong task prioritization skills.
• Managed campaigns for various clients that consistently exceeded sales goals.
• Developed creative design for print materials, banners and signs.
• Completed final touches for projects such as images sizes and font selection.
• Met with customers to present mockups and collect information for adjustments.
• Created 3D models and animation for video games and other interactive projects.

Project: Arena City Towers

Responsibilities :

• Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
• Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
• Collaborated with cross-functional teams to develop and implement market research strategies.
• Tracked key metrics and developed spreadsheets and data models.
• Generated reports to support development and implementation of marketing plans.
• Created and distributed surveys for data collection and analysis.
• Developed questionnaires and facilitated focus group discussions.
• Wrote engaging and successful marketing, advertising, and website copy.
• Used various market research tools and techniques to gather, analyze and interpret data.
• Met multiple deadlines using strong task prioritization skills.
• Streamlined cross-platform social media management by utilizing tools like Hootsuite, Buffer, or Sprout Social for scheduling and analytics tracking.
• Tracked competitor activities to identify opportunities for growth within the market space and mitigate potential threats.
• Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.
• Increased customer engagement through social media.
• Conducted daily updates to social media profiles to boost company online presence.
• Created compelling video content for Instagram Stories and IGTV that showcased product features or highlighted company culture initiatives.

Clients: Dentist, Education Company, Pharmacy, Travel Agency

Responsibilities:

• Created social media content with consistent content and tone.
• Developed a strong online presence for clients through targeted social media strategies tailored to their unique needs.
• Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
• Increased customer engagement through social media.