Marwa Moneer
PR & Communications Expert
Cairo,C
Summary
A professional expert in the field of PR with over 14 years of experience. I have extensive knowledge in building strategies, developing & executing integrated marketing and communications plans to build brands & raise public awareness. I can create compelling communications/PR campaigns across different segments to raise external brand visibility and also manage internal communications to capitalize on the brand. I also handle CSR activities perfectly.
Overview
4
4
years of post-secondary education
17
17
years of professional experience
Work History
Senior PR Manager
OPPO Egypt
12.2018 - Current
- Awarded “OPPO Global Outstanding Employee" Award
- Creating brand PR plans & setting budget allocations for different products and campaigns.
- Acting as the brand’s spokesperson
- Maintaining brand image & reputation
- Managing KOLs, influencers, bloggers & media
- CSR Management
- Assisting in setting the brand’s various integrated marketing & communications plans
- Preparing & supervising the production of promotional videos/songs.
- Lead all areas of content generation and production across all media platforms including Digital and SM.
- Supervising OPPO’s SM platforms
- Managing OPPO’s launch events
- Crisis Management
Director - Head of Egypt Office
Intelligent Marketing Consultants
12.2017 - 11.2018
- Responsible for handling all clients’ media & PR activities in Egypt.
- Developing PR plans.
- Providing Media Training for executives.
- Controlling overall PR/image messaging for all my clients through local media.
- Creating & editing press releases and speeches.
Press Secretary
Sputnik Arabic News Agency
12.2016 - 10.2017
- Govern local PR & manage the agency’s reputation.
- Establish & maintain effective proactive relations with media in the Middle East.
- Serve as the first point of contact for all journalists’ inquiries & handle media requests.
- Agency Spokesperson
- Develop press-releases, announcements and background information and handle effective distribution through all possible channels.
- Set up local media partnerships in line with brand positioning and target audience and handle effective implementation (from negotiations with partners to final reporting).
- Budget planning.
External Media Consultant
International Labor Organization
02.2016 - 12.2016
- Enhancing & promoting the visibility of the “Exports” project.
- Enhancing long term relationship with the media
- Providing technical support to the project’s documentary video.
- Creating the project’s monthly newsletter.
PR Consultant - Head of Egypt's Office
Wallis Marketing Consultants
06.2007 - 06.2015
- Responsible for organizing pitches for new clients.
- Providing Media Training for executives.
- Developing PR plans.
- Controlling overall PR/image messaging for all clients through local media.
- Arranging media roundtables, press conferences, one-to-one interviews & events.
ICT Editor - Freelancer
The Egyptian Gazette Newspaper
08.2008 - 03.2013
- Creating the weekly ICT Business Page.
Education
Masters of Translation - English Language And Literature
Faculty Of Al Alsun - Ain Shams University
Bachelor's Degree of English Language -
Faculty Of Al Alsun, Ain Shams University
09.2001 - 06.2005
Skills
Strategic planning and implementation
Timeline
Senior PR Manager
OPPO Egypt
12.2018 - Current
Director - Head of Egypt Office
Intelligent Marketing Consultants
12.2017 - 11.2018
Press Secretary
Sputnik Arabic News Agency
12.2016 - 10.2017
External Media Consultant
International Labor Organization
02.2016 - 12.2016
ICT Editor - Freelancer
The Egyptian Gazette Newspaper
08.2008 - 03.2013
PR Consultant - Head of Egypt's Office
Wallis Marketing Consultants
06.2007 - 06.2015
Bachelor's Degree of English Language -
Faculty Of Al Alsun, Ain Shams University
09.2001 - 06.2005
Masters of Translation - English Language And Literature
Faculty Of Al Alsun - Ain Shams University
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