Marwa Omran
Cairo,C
Summary
Seasoned executive leader with a robust track record of leveraging cross-functional teams to drive revenue growth and optimize marketing strategies. Skilled in market analysis and lifecycle planning, successfully executing go-to-market strategies that significantly increased market share. Demonstrates a commitment to maximizing ROI through data-driven insights and strategic resource allocation.
Overview
23
23
years of professional experience
Work History
Group Marketing Director
Centro Global Solution
01.2023 - Current
- Strategic Leadership and Brand Governance: Directing the global brand positioning and identity for the parent organization and its subsidiaries, ensuring integrity and consistency across diverse international markets.
- Integrated Campaign Management: Leveraged multi-channel B2B campaigns to broaden market reach and drive significant growth in inbound business inquiries, effectively scaling lead generation across the parent organization and its subsidiary entities.
- Cross-Functional Integration: Directed cross-functional teams to synchronize marketing communication strategies and optimize marketing operations, enhancing brand awareness and supporting customer acquisition and revenue growth.
- Market Expansion and Lifecycle Planning: Conducted competitive intelligence and market research to identify growth opportunities, managed full product lifecycle from concept to market launch, and executed go-to-market strategies that expanded market share.
- Digital Transformation Operational Efficiency: Architected and implemented a unified digital brand platform, streamlining CRM and campaign management frameworks to enhance customer engagement and brand consistency.
- Data-Driven Performance Management: Implemented advanced marketing technology frameworks and analytics to transform business data into actionable insights, improving ROI for marketing campaigns.
- Resource Allocation: Managed annual marketing budgets with a focus on ROI optimization, through data-driven performance marketing and strategic budget reallocation.
Marketing Director
Titan Containers
01.2023 - 05.2023
- Spearheaded the end-to-end development of a comprehensive business plan and Go-to-Market strategy for Titan Containers’ expansion into the Egyptian market, successfully identifying high-potential industrial and logistics segments.
- Executed a rigorous competitive analysis of the Egyptian container and storage sector, benchmarking local and international players to identify critical market gaps and value-proposition opportunities.
- Defined and prioritized target customer segments based on infrastructure development trends and regional trade requirements, resulting in a data-driven roadmap for market penetration.
- Orchestrated the alignment of product offerings with local regulatory and operational needs, ensuring the GTM strategy maximized ROI and brand positioning.
HR Manager
NIS-International Schools
01.2021 - 01.2023
- Employee Screening and Recruitment.
- Forecasting the new Campus budget, as well as monitoring the HR budget.
- Establishing a pool of potential calibers.
- Disciplinary Actions Enforcement.
- Act as the point of contact regarding labor legislation issues.
Accompanying Diplomatic Spouse
Military Attache'
Washington, D.C.
01.2019 - 01.2021
- Cultivated bilateral relationships and enhanced national image through strategic cultural outreach initiatives.
- Directed planning, coordination, and execution of high-profile diplomatic events, including 6th of October celebration at Embassy of Egypt.
- Managed all ceremonial events for procurement office in host country, ensuring seamless organization.
- Served as primary representative for Egyptian military spouses within 'This-for Diplomat' organization, offering guidance on etiquette and protocol standards.
Sales & marketing department
Pfizer Pharmaceutical Company
01.2009 - 01.2018
- IDEAL Platform Champion Egypt: As a regional assignment in the Gulf region, I was assigned as an IDEAL champion (Infectious Disease Education and Learning; branding for the medical education platform). My responsibilities included orchestrating all platform-related activities and high-impact events, ensuring seamless integration of educational initiatives with evolving market demands to drive physician engagement and therapeutic awareness.
- Marketing Lead: Led the successful market entry and launch of Ecalta in Egypt (2016) including: Competitive benchmarking, and identification of treatment gaps to help in defining the product’s unique value proposition, Customer segmentation and targeting, Preparation of brand Plan, Directed the creative development process of the launch event by briefing advertising agencies on brand identity and core messaging, ensuring strict adherence to regulatory compliance and corporate scientific standards, Managed the operational logistics and strategic agenda for the launch event, facilitating high-impact scientific exchange and fostering long-term engagement with the medical community.
Sales department
Pfizer Pharmaceutical Company
01.2003 - 01.2006
- Strategic Sales Leadership: Architected and executed comprehensive long-term and short-term sales plans of action to drive sustainable revenue growth and align departmental efforts with overarching corporate vision and ethical standards.
- Sales Process Optimization: Directed the end-to-end sales lifecycle, implementing structured methodologies to improve conversion rates and ensure consistent performance across all stages of the buyer’s journey.
- Strategic Relationship Management: Cultivated partnerships with Key Opinion Leaders KOLs, industry influencers, and enterprise prospects to expand market reach and enhance brand positioning.
- Talent Development & Performance Coaching: Led training and mentorship of sales personnel, fostering accountability and continuous improvement to exceed KPIs.
- Market Intelligence & Trend Analysis: Analyzed market data to identify emerging trends and sales patterns, adjusting strategies to capitalize on new opportunities and mitigate competitive risks.
- Operational Excellence: Ensured rigorous adherence to company core values and ethical standards while optimizing resource allocation to maximize team productivity and operational efficiency.
Education
Master’s degree - business administration, Major marketing
Arab Academy for science and technology
Alexandria01-2016
Bachelor’s degree - pharmaceutical sciences
Alexandria University
01-2002
Skills
- Digital marketing strategy
- Agile marketing
- Business partnership development
- Content creation
- Excel
- PowerPoint
- Strategic thinking
- Diverse communication
- Accountability
Languages
Native, Fluent, Fair
Training
- Selling skills
- Negotiation skills
- Advanced presentation skills
- Emotional intelligence
- Situational leadership
- Health Economics
Roles And Responsibilities
Architected and executed comprehensive long term and short-term sales plans of actions to drive sustainable revenue growth and align departmental efforts with overarching corporate vision and ethical standards., Directed the end-to-end sales lifecycle, implementing structured methodologies to improve conversion rates and ensure consistent performance across all stages of the buyer’s journey., Leveraged advanced data analysis to identify emerging market trends and sales patterns, proactively adjusting strategies to capitalize on new opportunities and mitigate competitive risks., Spearheaded the training, mentorship, and performance monitoring of sales personnel, fostering a culture of accountability and continuous improvement to exceed organizational KPIs., Identified and cultivated high-value partnerships with Key Opinion Leaders KOLs, industry influencers, and enterprise-level prospects to expand market reach and strengthen brand positioning., Ensured rigorous adherence to company core values and ethical standards while optimizing resource allocation to maximize team productivity and operational efficiency., As a regional assignment in the Gulf region, I was assigned as an IDEAL champion (Infectious Disease Education and Learning; branding for the medical education platform). My responsibilities included orchestrating all platform-related activities and high-impact events, ensuring seamless integration of educational initiatives with evolving market demands to drive physician engagement and therapeutic awareness., Led the successful market entry and launch of Ecalta in Egypt (2016) including competitive benchmarking, and identification of treatment gaps to help in defining the product’s unique value proposition, customer segmentation and targeting, preparation of brand Plan, directed the creative development process of the launch event by briefing advertising agencies on brand identity and core messaging, ensuring strict adherence to regulatory compliance and corporate scientific standards, managed the operational logistics and strategic agenda for the launch event, facilitating high-impact scientific exchange and fostering long-term engagement with the medical community., Served as a key representative of the Egyptian diplomatic mission in the United States, actively cultivating bilateral relationships and promoting a positive national image through strategic cultural and social outreach initiatives., Directed the comprehensive planning, logistical coordination, and execution of high-profile diplomatic events, including the 6th of October national celebration at the Embassy of Egypt in Washington, D.C., ensuring adherence to rigorous international protocol., In charge of all ceremonial events held by the procurement office in the host country, including organization and management., Acted as a primary representative for Egyptian military spouses within the 'THIS-For Diplomat' organization, providing expert guidance on diplomatic etiquette, cross-cultural integration, and international protocol standards to always ensure professional representation., Employee Screening and Recruitment., Forecasting the new Campus budget, as well as monitoring the HR budget., Establishing a pool of potential calibers., Disciplinary Actions Enforcement., Act as the point of contact regarding labor legislation issues., Spearheaded the end-to-end development of a comprehensive business plan and Go-to-Market strategy for Titan Containers’ expansion into the Egyptian market, successfully identifying high-potential industrial and logistics segments., Executed a rigorous competitive analysis of the Egyptian container and storage sector, benchmarking local and international players to identify critical market gaps and value-proposition opportunities., Defined and prioritized target customer segments based on infrastructure development trends and regional trade requirements, resulting in a data-driven roadmap for market penetration., Orchestrated the alignment of product offerings with local regulatory and operational needs, ensuring the GTM strategy maximized ROI and brand positioning., Directing the global brand positioning and identity for the parent organization and its subsidiaries, ensuring integrity and consistency across diverse international markets., Leveraged multi-channel B2B campaigns to broaden market reach and drive significant growth in inbound business inquiries, effectively scaling lead generation across the parent organization and its subsidiary entities., Directed cross-functional teams to synchronize marketing communication strategies, and optimize marketing operations thereby driving brand awareness, customer acquisition, and revenue growth., Implementing advanced marketing technology frameworks and analytics to transform business data into actionable insights, optimizing ROI for marketing campaigns., Managed annual marketing budgets with a focus on ROI optimization, through data-driven performance marketing and strategic budget reallocation., Architected and implemented a unified digital brand platform, streamlining CRM and campaign management frameworks to enhance customer engagement and brand consistency., Conducting competitive intelligence and market research to identify growth opportunities, managing the full product lifecycle from concept to market launch, and executing go-to-market strategies that increase market share.
Languages
English
Upper Intermediate (B2)
B2
Spanish
Elementary (A2)
A2
Arabic
Native
Native
Timeline
Group Marketing Director
Centro Global Solution
01.2023 - Current
Marketing Director
Titan Containers
01.2023 - 05.2023
HR Manager
NIS-International Schools
01.2021 - 01.2023
Accompanying Diplomatic Spouse
Military Attache'
01.2019 - 01.2021
Sales & marketing department
Pfizer Pharmaceutical Company
01.2009 - 01.2018
Sales department
Pfizer Pharmaceutical Company
01.2003 - 01.2006
Master’s degree - business administration, Major marketing
Arab Academy for science and technology
Bachelor’s degree - pharmaceutical sciences
Alexandria University