Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Marwa Salah Roushdy

Cairo

Summary

Highly accomplished banking professional with over 17 years of experience in the financial industry, specializing in digital banking transformation, customer experience enhancement, and operational excellence. Proven track record of leading cross-functional teams, driving innovative digital solutions, and delivering results in fast-paced environments. Adept at managing digital platforms, optimizing processes, and ensuring compliance with industry standards. A strategic thinker with strong leadership skills, committed to leveraging deep industry knowledge to contribute to business growth and customer satisfaction.

Overview

18
18
years of professional experience
5
5
Certifications

Work History

International Limits Amends and Document Chekers

AAIB
10.2023 - Current
  • Take action to open the international limit for all received travel notes to abide with new CBE regulations.
  • Check received clients' documents by matching received arrival and departure stamps with travel notes, to be reported to CBE reports.

Consumer Digital Operation Manager

AAIB
01.2019 - Current

Responsible for leading and managing the digital banking service

This includes overseeing the implementation of digital solutions, enhancing customer experiences, ensuring compliance with industry standards, and driving digital innovation.

· Develop and execute digital banking strategies aligned with the Bank goals.

· Monitor industry trends and emerging technologies to ensure the bank remains competitive.

• Collaborate with senior management to define long-term digital transformation goals.

• Manage digital banking products including, Facebook, WhatsApp, Instagram and LinkedIn, online banking platforms, and other digital services.

• Focus on enhancing the user experience across digital platforms.

• Use customer feedback to drive continuous improvements in service delivery

• Ensure all digital banking platforms comply with regulatory standards and industry best practices.

• Manage relationships with third-party vendors and technology partners.

• Use data analytics to understand customer behavior and optimize digital banking services.

• Manage and mentor a team of digital banking professionals.

• Provide training and support to enhance the team’s skills and knowledge in digital banking

Back Office Operation Manager

Call Center
01.2019 - 08.2024

responsible for overseeing all administrative and support functions that ensure smooth operations of call center. This role includes managing back-office team that handles tasks such as client's requests and inquiries, customer support follow-ups, and coordination with various bank departments. ensures that all processes follow bank’s policies and regulatory requirements while optimizing efficiency and accuracy of back-office activities

•Lead and supervise back-office team in daily operations.

•Set performance targets, monitor productivity, and ensure service level agreements (SLAs) are met.

•Conduct regular training and development sessions for the team to maintain high standards of work quality.

•Manage the workflow of back-office processes on daily basis.

•Ensure timely and accurate processing of all customer requests routed from call center.

•Collaborate with front-line call center teams to provide necessary information and support for seamless customer interactions.

•Ensure all back-office processes comply with banking regulations, internal policies, and operational standards.

•Implement and monitor risk mitigation measures to reduce errors and operational risks.

•Prepare and present regular reports on back-office performance metrics to senior management.

•Recommend upgrades or changes to systems to enhance productivity of back-office team.

•Assist in resolving escalated customer issues that require back-office intervention.

•Coordinate with other departments, such as Remittance, Business, or operations, for complex or high-priority customer cases.

•Lead initiatives to improve operational efficiency, reduce turnaround times, and enhance service quality.

Back Office Agent, Senior and Supervisor

AAIB
08.2008 - 12.2018
  • Handling all received tickets through the front office and sending them to the concerned department or branch to check the client inquiry or request.
  • Handling escalated and resolved customer complaints with punctual, polite and professional service.
  • Enhanced team performance with consistent coaching, feedback, and development opportunities.
  • Improved customer satisfaction by effectively resolving escalated issues and providing timely support.
  • Increased efficiency and productivity through effective staff training regarding customer service protocols and call resolution techniques.
  • Enhanced team productivity by implementing dynamic shift scheduling system that matched staff levels to call volume.

Customer Service Representative

AAIB-Call Center
02.2007 - 08.2008
  • Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
  • Achieved personal performance goals through effective call management, prioritization, and time management.
  • Maintained high call quality standards by adhering to Bank protocols and guidelines for efficient service delivery.
  • Enhanced customer satisfaction by promptly addressing and resolving inquiries, complaints, and issues.
  • Resolved customer complaints with empathy, resulting in increased loyalty and repeat business
  • Enhanced customer satisfaction by promptly addressing concerns and providing accurate information

Education

Bachelor's Degree in Commerce - Accounting

Faculty of Commerce Ain Shams University
04.2001 -

Skills

Team Leadership Managing

Time Management

Strategic Planning

Performance Management

Problem analysis and Solving

Certification

Six Sigma Yellow Belt

Timeline

International Limits Amends and Document Chekers

AAIB
10.2023 - Current

Six Sigma Yellow Belt

09-2023

How Digital Banking and Fintech are changing Banking.

01-2023

Communication Skills

08-2021

Writing Reports and Proposals

08-2021

Microsoft Advanced Excl

06-2019

Consumer Digital Operation Manager

AAIB
01.2019 - Current

Back Office Operation Manager

Call Center
01.2019 - 08.2024

Back Office Agent, Senior and Supervisor

AAIB
08.2008 - 12.2018

Customer Service Representative

AAIB-Call Center
02.2007 - 08.2008

Bachelor's Degree in Commerce - Accounting

Faculty of Commerce Ain Shams University
04.2001 -
Marwa Salah Roushdy