MARY NABIL LOTFY
Cairo,C
Summary
Detailed professional with writing and marketing experience in both private and public sectors. Communicative and motivated individual well-versed in conducting creative, proactive media outreach and pitch ideas. Recognized as strong team player with background in copywriting and editing.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Resources Development and Communications Coordinator
Habitat for Humanity
02.2019 - 04.2024
- Supported internal and external communication projects, encompassing strategic planning and allocation of resources
- Designed and managed the implementation of communication plans aligning with organizational strategic plans
- Managed the production of communication & visibility materials, including newsletters, press releases, key messages and social media content
- Developed different presentations and reports to showcase the organizations work in international events like (COP27)
- Managed designing and submitting different project proposals and concept notes (Housing for low-income, improving WASH facilities, housing solutions for migrants and refugees)
- Organized national housing forums, conferences, webinars, and workshops to promote organizations' initiatives & projects
- Collaborated with cross-functional teams to ensure consistency in messaging and branding
- Tracked communication metrics to assess the success of campaigns and make recommendations for improvement
- Designed communication campaigns for celebrating organizations' anniversaries, new advocacy campaigns and events
- Managed the implementation and production of annual visibility materials and giveaways
- Responsible for fundraising for program operations in collaboration with the
- International Global Fundraising Network (GFN), local corporations and foundations
- Managed the relationships with US Affiliates partners & Donors
- Maintained relationships with key stakeholders, governmental authorities, INGOs & private sector
- Produced forums & events final reports
- Managed the volunteer's management program mobilizing volunteers from (cooperates, universities & high schools)
- Managed and finalized cooperations agreements and MOUs with new partner organizations (The American University in Cairo & UN Volunteers)
- Managed the annual budget planning for the Resources Development &
- Communications department.
Marketing Specialist
Ingram Micro
05.2017 - 12.2018
- Gathered and analyzed marketing data and campaign performance to validate ROI
- Organized and executed promotional events to generate brand awareness and drive sales
- Identified and researched new sources of prospective customer data
- Maintained comprehensive database of leads for targeted marketing efforts
- Conducted market research to identify target audiences and industry trends
- Analyzed campaign performance data to optimize future initiatives
- Facilitated communication between internal teams during product launches or promotions
- Coordinated development of product packaging and point-of-sale materials
- Presented marketing reports to senior management on regular basis
- Designed and implemented successful marketing campaigns for trade shows, conventions and social media
- Collaborated with cross-functional teams to develop creative marketing materials
- Provided training to junior team members on best practices in digital marketing techniques
- Managed relationships with external partners such as agencies, vendors, and influencers
- Conducted post-event evaluations to measure success against established goals
- Implemented tracking systems to monitor campaign analytics.
Customer Care Specialist
Orange
04.2014 - 11.2015
- Engaged in active listening with customers, confirming and clarifying information to provide comprehensive support
- Tracked customer interactions using CRM software to ensure proper follow-up and resolution
- Conducted outbound calls as needed to assist with account issues or promote new offerings
- Achieved first call resolution for majority of customer contacts using expert knowledge of services and internal systems
- Received and resolved or escalated customer issues and inquiries
- Escalated complex cases to management when needed for further assistance or guidance
- Maintained up-to-date understanding of ordering and returning processes and policies
- Offered solutions to customer complaints in timely and efficient manner
- Provided detailed product information to customers and helped identify their needs
- Demonstrated excellent internal communication to work efficiently with wider team
- Communicated effectively both verbally and in writing with diverse clientele
- Made tailored product and service recommendations after assessing and identifying customer needs
- Provided accurate and timely progress and scope of work reports to manager
- Trained and managed junior customer care representatives to maintain high level of service
- Participated in ongoing training sessions to enhance skills and stay current on industry best practices
- Handled multiple responsibilities simultaneously and balanced priorities to maintain high levels of customer satisfaction.
Corporate Customer Service Specialist
Mobinil
12.2010 - 11.2011
- Handled corporate accounts issues, dealing directly with the contact person of each organization
- Assisted customers with inquiries, complaints and requests related to the company's products or services
- Provided accurate information about product features, pricing and availability
- Ensured that all customer service standards are met consistently
- Processed returns and exchanges according to company policies and procedures
- Conducted outbound calls to follow up on open cases or pending items
- Set up customer accounts in system and updated details to reflect current information
- Followed up on unresolved cases to keep customers informed of progress towards solution
- Collaborated with colleagues across departments to provide timely responses for customers
- Demonstrated excellent communication skills in resolving produce and consumer complaints
- Determined charges for services requested, collected deposits and payments, or arranged for billing
- Assisted customers in navigating company website or application during support interactions
- Utilized various software programs such as CRM systems, order management tools, and communication platforms effectively
- Drove customer retention by providing pricing information, delivery updates and account data.
Education
Bachelor of Languages And Translations - English Literature
October 6 University
Egypt06.2010
Skills
- Web Content Management
- Social Media Management
- Brand Promotion
- Corporate Communications
- Marketing Communications
- Community Engagement
- Stakeholder Relations
- Press releases
- Website Management
- Fundraising campaigns
- Events Management
- Media Relations
- Campaign Development
- Strategy implementation
- Customer Service Management
- Budget Development
Languages
Additional Information
- A dedicated & versatile Resources Development & Communications Coordinator with broad experience in advertising, marketing and global communications for multinational nonprofits & corporations. Adept at planning and coordinating a variety of marketing strategies and promotional activities to increase the organization's visibility and brand outreach. Known for exceptional organization and prioritization skills in managing projects.
Certification
- Professional Proposal Writing
- Professional Customer Service Skills
Timeline
Resources Development and Communications Coordinator
Habitat for Humanity
02.2019 - 04.2024
Marketing Specialist
Ingram Micro
05.2017 - 12.2018
Customer Care Specialist
Orange
04.2014 - 11.2015
Corporate Customer Service Specialist
Mobinil
12.2010 - 11.2011
Bachelor of Languages And Translations - English Literature
October 6 University
- Professional Proposal Writing
- Professional Customer Service Skills
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