MAYAR HANY
Cairo
Summary
Knowledgeable Digital Marketing Manager with solid background in creating and executing successful digital marketing campaigns. Proven track record in enhancing brand presence and driving engagement through innovative strategies. Demonstrated expertise in SEO and content marketing to optimize online visibility and lead generation, with a 6+ year track record of delivering exceptional ROI and driving digital sales.
Overview
8
8
years of professional experience
Work History
Digital Marketing Manager
IL Cazar Developments
07.2025 - Current
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Leveraged data-driven insights to make strategic decisions, significantly improving marketing effectiveness.
- Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.
- Coordinated with design and media teams to develop high-quality creative assets.
Senior Digital Media Manager
Misr Italia Properties
10.2022 - Current
- Developing and executing innovative media buying strategies to drive brand awareness, lead generation, and sales. I collaborate closely with marketing, sales, and development teams to identify target audiences, define campaign objectives, and optimize media investments.
- Key Objectives: Maximize ROI: Allocate media budgets efficiently to achieve the highest return on investment through data-driven campaign optimization.
- Drive Lead Generation: Develop and execute targeted digital campaigns to acquire high-quality leads and nurture them through the sales funnel.
- Enhance Brand Awareness: Increase brand visibility and market share through strategic media planning and buying.
- Optimize Performance: Continuously monitor and analyze campaign performance to identify opportunities for improvement and adjust strategies accordingly.
Digital Media Supervisor
BigFish
07.2021 - Current
- Results-oriented Digital Media Buying Manager specializing in the real estate sector. With a proven track record of driving impactful campaigns for leading developers including:
- Misr Italia Properties
- El Gouna
- Emaar
- Sodic
- Tatweer Misr
- City Edge Developments
- Cornerstone Development
- IGI Real Estate
- AlJazi
- Al MarasemDevelopment
- CairoFestival City
- AlKarma Developments I excel in crafting and executing high-performing media strategies. My expertise lies in optimizing media budgets, generating qualified leads, and delivering exceptional ROI.
Senior Digital Media Executive
BigFish
09.2020 - Current
Digital Media Executive
BigFish
09.2019 - Current
Teaching Assistant
The British University in Egypt
09.2019 - Current
Intern at the General Directorate of External Communications & International Cooperation
The national council for women in Egypt
06.2018 - Current
Sales Agent
Realtors for Real Estate Consultancy
07.2017 - Current
Education
The British University in Egypt
01.2019
Skills
- Digital Media
- Media Strategy
- SEM strategy development
- Social media management
- Content marketing strategy
- Budgeting Skills
- Strategic Thinking
- KPI monitoring
- Brand Awareness
- Brand Management
- Media Planning
- Return on Investment
- Generation of Leads
- Sales Processes
- Real Estate
- Advertising Campaigns
- Advertising Management
- Expertise in Communications
- Online Advertising
- Consulting
LANGUAGES
English
Timeline
Digital Marketing Manager
IL Cazar Developments
07.2025 - Current
Senior Digital Media Manager
Misr Italia Properties
10.2022 - Current
Digital Media Supervisor
BigFish
07.2021 - Current
Senior Digital Media Executive
BigFish
09.2020 - Current
Digital Media Executive
BigFish
09.2019 - Current
Teaching Assistant
The British University in Egypt
09.2019 - Current
Intern at the General Directorate of External Communications & International Cooperation
The national council for women in Egypt
06.2018 - Current
Sales Agent
Realtors for Real Estate Consultancy
07.2017 - Current
The British University in Egypt
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