MAYAR KAMAL

• Own the SaaS solutions revenue stream and budget, driving a 58% YoY growth rate by aligning fiscal strategy with high-impact commercial initiatives.
• Set the long-term vision for the B2B marketplace, leading a dedicated product team to transform the platform into the primary destination for small businesses to manage their digital ecosystems.
• Direct the partnership workstream responsible for the Microsoft alliance, ensuring the seamless integration of productivity suites into our ecosystem to achieve overarching growth goals.
• Oversee the vendor management team to source and vet local SaaS providers, delivering a high-quality, industry-tailored solution set that accelerates the customer transformation journey.
• ead the operations function to streamline internal processes, ensuring the scalable delivery and support of all digital solutions across the marketplace.

• Developed solutions aligned with customer needs and business drivers.
• Managed bid processes, liaising with sales team and responding to all RFIs and RFPs.
• Implemented efficient project management processes for timely client deliverables.

• Defined product vision and strategy while identifying customer needs and developing business cases.
• Established KPIs to evaluate digital product performance in the market.
• Oversaw product lifecycle management from concept through launch phases.
• Developed user-centric product roadmaps to enhance customer experience and increase online sales.
• Monitored user analytics to assess behaviors and identify opportunities for improvement.
• Trained and mentored new employees within the Digital function, promoting team development.
• Analyzed competitive data to formulate and execute new go-to-market strategies.

Achievements:

• Launched the Enterprise employees eShop - July 2019
• Launched the Enterprise SME Plans eShop - April 2020
• Launched the Enterprise Devices eShop - July 2020
• Increased traffic on Enterprise employee eShop traffic & sales by 2x through enhancements and media campaigns in 1 year
• Launched the abandoned cart email which achieved a 35% open rate

• Developed sales plans and growth strategies to enhance digital channel adoption in UAE.
• Established new product development process utilizing a complete RAPID model.
• Managed innovation stream, initiating two major partnerships to improve digital channel preference and customer experience.

• Led the digital transformation and automation stream
• Developed the Automation Program and supported the Account Management team in winning theimplementation projects in multiple Vodafone Operating Companies (OpCos)

• Spearheaded the expansion of My Vodafone Mobile Application Factory within Shared Services.
• Drove the growth of operating companies partnerships from 2 to 11.
• Launched Vodafone Group’s Core Functionalities Mobile Application Factory.

• Defined a comprehensive product roadmap, aligning multi-year feature enhancements with long-term business objectives.
• Led the end-to-end delivery of the digital capabilities plan, catalyzing an organizational shift in digital literacy and internal buy-in for online-first solutions.