Menna Adel
Egypt
Summary
Marketing leader- Digital, videos & events
Dynamic and results-driven marketing professional with 10+ years of experience in driving brand growth, lead generation, and market expansion through data-driven campaigns, impactful events, and high-performing video content. Proven ability to manage budgets of up to (300,000 USD annually), lead teams, and deliver measurable ROI across multiple markets. Trilingual communicator (Arabic, English, French) with a track record of influencing sales and building brand equity.
Overview
11
11
years of professional experience
Work History
Marketing Leader
Reach immigration
Cairo
07.2019 - Current
- Scope: Lead 9 marketers + agencies, manage annual marketing budget of (300,000 USD) covering digital advertising, events, and content production.
- Lead Generation: Increased marketing-qualified leads by (40%) while reducing cost per lead by (60%), directly influencing (30%) of annual sales pipeline.
- Video Campaigns: Produced 3000+ online video series, generating average of 2000+ views, with an average watch time of (30 Sec).
- Digital Advertising: Managed Meta & Google Ads spend of (6000USD/month), improving CTR by (40%) and reducing CPC by (60%) through creative testing and precise audience targeting.
- Events & Partnerships: Planned and executed (4) major events/year with budgets averaging (5000 USD/event), achieving (2000+) registrations, with (35%) attendance rate, and generating (1500+) sales-qualified leads.
- Brand Growth: Increased social media followers by (25% YOY) and engagement by (40%), lifting branded search by (40%).
- Cross-Functional Impact: Partnered with Sales to design post-event nurture campaigns, improving MQL-to-SQL conversion by (20%) and shortening the sales cycle.
- Strategic Planning: Developed quarterly GTM plans by segment and country, reallocating (40%) of budget to top-performing channels and achieving the most beneficial marketing spend.
Immigration Consultant
Reach immigration
Cairo
10.2016 - 06.2019
Assistant Brand Manager
Safe group
Cairo
10.2014 - 10.2016
Education
Bachelor of Arts - Law
Ain-Shams University / Université Jean Moulin Lyon
Cairo - Lyon01-2011
High School Diploma -
Notre Dame De La Delivrande
Cairo01-2006
DELF (Diplôme D'Etude De Langue Française) A5, A6
Institut Français
Cairo01-2006
Skills
- Strategic Marketing: GTM planning, audience segmentation, positioning, and budget allocation
- Digital Growth: Meta & Google Ads, YouTube campaigns, SEO, landing page optimization
- Video Marketing: Content strategy, scripting, production, performance analysis
- Events Management: End-to-end planning, vendor negotiation, lead capture & follow-up
- Leadership: Team management, cross-functional collaboration, agency/vendor oversight
- Analytics & Tools: GA4, CRM systems, social media management tools, A/B testing
Timeline
Marketing Leader
Reach immigration
07.2019 - Current
Immigration Consultant
Reach immigration
10.2016 - 06.2019
Assistant Brand Manager
Safe group
10.2014 - 10.2016
Bachelor of Arts - Law
Ain-Shams University / Université Jean Moulin Lyon
High School Diploma -
Notre Dame De La Delivrande
DELF (Diplôme D'Etude De Langue Française) A5, A6
Institut Français
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