Menna Bahaei
Maadi, Cairo
Summary
Experienced marketer with 14 years of expertise in marketing and advertising, both on the client and agency side. Excels in time management, organization, and leadership, enabling efficient multitasking and thriving under pressure. Highly self-motivated and personable, driven by a passion for marketing and events. Combines creativity and execution in branding and on-ground activations. Proven track record of driving strategic initiatives, enhancing brand presence, and optimizing campaign performance. Skilled in leading cross-functional teams and adaptable to changing needs.
Overview
16
16
years of professional experience
Work History
Marketing Director
SKYWALK
01.2024 - Current
- Spearheaded the development of the marketing department for a new, mixed-use commercial destination complex (SKYWALK), encompassing administrative, retail, hospitality, and nightlife spaces.
- Recruited and managed a team across digital marketing, social media, creative, and production/Btl.
- Managed the entire marketing materials lifecycle, from concept development to final production and distribution (brochures, sales kits, brokers kit, fact sheet, floor plans, website content, social media posts, and other collateral)
- Defined brand narrative, persona, and positioning as well as creating compelling brand briefs and rationales.
- Handled PR for media coverage, press releases and articles for brand exposure and awareness.
- Managed external relationships with social media agencies, ensuring effective campaign execution.
- Oversee lead generation initiatives and budgeting with assigned agency.
- Implemented out-of-home advertising strategies, including billboards and other outdoor media.
- Collaborated closely with sales teams to maximize marketing ROI.
- Conducted an annual marketing plan /roadmap and budget.
- Conducted ongoing market research and competitive analysis to keep marketing strategies ahead and identify new opportunities.
- Developed and implemented the overall branding strategy for SKYWALK, creating a consistent brand identity and messaging across all touchpoints (defining target audiences, brand voice, and visual identity guidelines)
- Led the development and execution of integrated marketing campaigns across multiple channels (digital, print, experiential)
- Built and managed a high-performing marketing team, providing mentorship, training, and performance management
- Created and managed social media campaigns to increase brand engagement.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
- Developed and presented marketing plans and reports to Chairman.
- Wrote PR articles and press releases to increase brand visibility and create awareness.
- Fortified competitive advantage by conducting thorough market research and competitor analysis to inform strategic decisions.
Marketing Director
PARK ST. WEST
01.2022 - 12.2023
- Oversee the day to day operations of the team including briefing, planning, budgeting, social media and the overall brand management
- Develop and effectively manage a social media strategy and presence of brand with assigned agency
- Build a Marketing strategy + annual action plan + budget
- Work on Events annual calendar with mega events + activations and its digital SM moodboard
- Work on the Marketing Roadmap of new projects
- Supervising the team/department and providing guidance and feedback
- Overview execution with assigned creative and social media agencies
- Competitive analysis for each brand to ensure brands stability and being on track and level up
- Producing ideas / creative mind behind small ongoing activations based on our brands guidelines along with agency for executing
- Sponsorships, exhibitions and markets / ads on screens, light boxes, etc
- Developing and implementing strategies to strengthen the company’s market presence and help it find a 'voice' that will make a difference and distinguish Park St
- From competitors marketing material and executions for tenants
- Handling some of the Hospitality sector: Cocteau & Mounai - events, menu and SM
- Developing cohesive marketing approaches + designing and implementing comprehensive annual roadmaps
- Monitor progress and submit performance reports / team evaluations
- Responsible for company's branding and image
- Handling storages – on and off premises
- Creating campaigns designed to generate traffic and footfall to Park St
- Developing core brand messaging for new projects and for old if needed new ideas
- Drafting reports for the vice president of marketing
- Co work with sales on new projects and tenants’ mix
- Managing freelance creatives and consultants
- Built strong relationships with industry professionals and influencers.
- Created and managed social media campaigns to increase brand engagement.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Mentored junior team members, fostering professional development within the organization.
- Orchestrated successful influencer marketing campaign, amplifying brand message and reaching untapped audiences.
- Conducted market research to identify emerging trends and adjust marketing strategies accordingly.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Business Director
BRANDWORX
01.2019 - 12.2021
- Handling all Client and Account related tasks with Account Executives and ensure prompt delivery
- Handling Social Media requests as well as POS material + BTL & some ATL campaigns
- Ensure campaigns are delivered on time and achieve the strategic brand objectives
- Overviewing social media posting plans with digital team
- Follow up with digital team on clients’ monthly reports
- Leading a team to provide the utmost level of client service
- Support, guidance, and counsel to executives and working on agency’s organizational chart
- Handling Business Operations internally + Office Management
- Work on traffic management excel sheet to organize workflow and ensure delivery at deadline
- Biweekly internal meetings to handle workflow + pipeline as well as arrange meetings with clients for follow up
- Build and maintain relationships with existing and prospective clients to encourage good business relations and networking for future contract opportunities
Account Manager
JWT
01.2017 - 12.2018
- BTL - Vodafone, Huawei, HSBC, ABK and EFG + Carrier and SARAI Tag Sultan
- Handling day to day tasks (BTL, social media.) with a team of 2 Account executives
- Coming up with initiatives and activation concepts for Valentine’s Day, Mother’s Day, Ramadan, Summer...etc) for above mentioned accounts
- Proofread Arabic copies for Vodafone and occasionally help writing Arabic copies for Vodafone’s new promotions before printing
- Write creative briefs and brief creative teams + Follow up with creative team to ensure brief correct outcome/delivery to client
- Prepare a summer activation presentation for Carrier, on-ground booth design and activation for SARAI, Tag Sultan Housewarming presentation, and Ramadan Giveaways presentation
- Deliver new initiative presentations to clients to generate ideas for giveaways or small activations for yearly ongoing occasions
- Work with on ground Studio and Finalizers team (Production) to produce requested quantities and artworks of POSM, signage, brochures, invitations, letterhead, etc
- And any other printed material + ensure safe delivery, setup(dismantling after event) and storage
- Attend meetings with existing clients for new campaigns and use contacts to identify/generate and develop new business and grow opportunities
- Building and maintaining trusted, strong and long-lasting client relationships
- Do weekly status reports for each client to the whole team to keep alignment flow
- Keep Data / folders updated and share information with the Account Director on Competitors advertising, current media/communication plans and Pricing
Senior Marketing Events Specialist
SODIC
01.2015 - 12.2016
- Launching the Westown Hub: Spring Fest; on a two-days event
- Responsible for the production of events from conception through to completion
- Monitor competitor activity
- Work on an event’s brief for social media and presentation for sponsors
- Produce detailed proposals and presentation for events (timelines, venue (Westown Hub), entertainment schedule, legal obligations, staffing and budgets)
- Liaise with sponsors to ascertain their precise event requirements
- Align with security and authority teams to achieve the safest, secured and successful event
- Ensure insurance, legal, health and safety obligations are adhered to
- Coordinate mechanics and electricity plans/maps with equipment hire and align with safety and on ground team
- Organize facilities for car parking, traffic control, security, ambulance car/first aid, etc
- (as per each events necessities)
- Work on artwork for print; designs, billboards (if any), venue map and flyers
- (Spring Fest, GBI Bike Ride, Ramadan, Caesar North Coast)
- Work on departments’ briefings for each event
- Handle sponsors and occasionally exhibitors
- Work with organizers’ agency to implement the desired event
- Work on tenants’ letters and residents’ letters
- Proof read written material (Arabic and English)
- Coordinate and follow up with suppliers
- Handle queries and troubleshooting on the day of the event to ensure event achievement
- Oversee dismantling of the event equipment and clearing the venue efficiently
- Post-event evaluation (including data entry, analysis, setup and dismantling thorough schedule with items)
- Events: SODIC West and GBI Family Bike Ride -Westown Hub Spring Fest - Ramadan at the Hub - Working on the Halloween Event and the Winter Festival for 2015
Search Account Specialist
YAHOO! EGYPT
01.2011 - 12.2014
Intern
LEO BURNETT Advertising Agency
06.2009 - 08.2009
- Creative and Account Management Departments
Education
School Degree -
DSB ; German School
Cairo, EgyptBachelor of Arts - Mass Communication
American University in Cairo
10-2010
Skills
- Presentation skills
- Microsoft Office
- CANVA
- Branding
- Activations ideas
- Communications management
- Strategic planning
- Networking
- Creative direction
Languages
Arabic
Native language
German
Proficient
C2
English
Proficient
C2
French
Intermediate
B1
Personal Information
- Title: Marketing Director
- Date of Birth: 10/22/87
- Nationality: Egyptian
- Marital Status: Single
Timeline
Marketing Director
SKYWALK
01.2024 - Current
Marketing Director
PARK ST. WEST
01.2022 - 12.2023
Business Director
BRANDWORX
01.2019 - 12.2021
Account Manager
JWT
01.2017 - 12.2018
Senior Marketing Events Specialist
SODIC
01.2015 - 12.2016
Search Account Specialist
YAHOO! EGYPT
01.2011 - 12.2014
Intern
LEO BURNETT Advertising Agency
06.2009 - 08.2009
School Degree -
DSB ; German School
Bachelor of Arts - Mass Communication
American University in Cairo
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