Menna Diab

Managed a monthly media buying budget of EGP 5 million across Facebook, Instagram, TikTok, Google Ads, and Snapchat, ensuring optimal spend distribution for maximum lead generation.

• Led and mentored a team of digital marketers, overseeing campaign planning, execution, and continuous optimization to enhance ROI and conversion rates.
• Developed data-driven marketing strategies, focusing on efficient budget allocation, audience segmentation, and advanced retargeting techniques to attract high-quality leads.
• Conducted in-depth performance analysis and A/B testing to improve ad creatives, targeting, and bidding strategies for better engagement and cost-efficiency.
• Managed lead generation for both local and international markets, supporting the company's branch in London by running targeted campaigns tailored to UK-based buyers and investors.
• Ensured seamless coordination between the Egypt and London teams, aligning marketing efforts with sales goals to improve overall business performance.
• Monitored market trends, platform updates, and competitor activities to refine marketing strategies and maintain a competitive edge in the real estate sector.
• Collaborated with cross-functional teams including sales, product development, and IT to ensure seamless integration of marketing initiatives.
• Implemented CRM systems for efficient management of client relationships and campaign tracking.
• Established clear KPIs for team members, monitoring progress regularly to ensure alignment with overall objectives.
• Developed comprehensive reporting mechanisms that allowed stakeholders to easily understand campaign results.

Managed a monthly media buying budget of EGP 10 million across multiple platforms, including Facebook, Instagram, TikTok, Google Ads, and Snapchat.

• Led a team of digital marketers, overseeing campaign planning, execution, and optimization to maximize lead generation and ROI.
• Developed data-driven marketing strategies, ensuring efficient budget allocation and audience segmentation to drive high-quality conversions.
• Monitored key performance indicators (KPIs) and conducted performance analysis to enhance campaign effectiveness.
• Collaborated with the sales team to ensure lead quality and improve conversion rates.
• Stayed up to date with the latest digital marketing trends, platform updates, and real estate market insights to maintain a competitive edge.
• Collaborated with cross-functional teams including sales, product development, and IT to ensure seamless integration of marketing initiatives.
• Implemented CRM systems for efficient management of client relationships and campaign tracking.

• As a highly skilled marketing professional with extensive experience as a senior media buyer
• I have successfully managed high-budget real estate lead generation campaigns, driving sales of over 500,000,000 EGP
• I have an excellent track record overseeing prestigious accounts such as Views Franchise, Quality Franchise, Imperial Franchise, The Estate, and managing teams at MB and One Cent
• I bring perfect qualifications, a proven track record, and a passion for driving revenue and creating impactful marketing campaigns
• Develop and execute media buying strategies for marketing campaigns
• Analyze data to optimize campaign performance and maximize ROI
• Forecast and manage media budgets
• Maintain documentation and reporting on campaign performance
• Coordinate with internal teams to align media buying efforts with overall marketing strategies
• Extensive media buying expertise
• High-budget campaign management
• Target audience analysis and media planning
• Strong negotiation and communication skills
• Data-driven campaign optimization
• Analytical skills for data interpretation and decision-making
• Market trend and consumer behavior understanding
• Results-oriented mindset
• Adaptability to changing market conditions

• Develop and execute media buying strategies for marketing campaigns
• Analyze data to optimize campaign performance and maximize ROI
• Forecast and manage media budgets
• Maintain documentation and reporting on campaign performance
• Coordinate with internal teams to align media buying efforts with overall marketing strategies

• Conduct research to identify target audiences and media outlets
• Develop and execute media buying strategies for marketing campaigns
• Negotiate and secure media placements with vendors
• Monitor and optimize media campaign performance
• Collaborate with cross-functional teams to support overall marketing strategy