MENNA EL SAYED
Al Qahirah
Summary
Strategic Marketing and Communication Lead with expertise in regional marketing strategies. Developed and executed integrated marketing plans, managed product portfolios, and analyzed market trends to uncover growth opportunities. Holds a Bachelor's degree from Cairo University, a Marketing Diploma from the Institute of Sales Management UK, and certifications in digital marketing.
Overview
12
12
years of professional experience
4
4
Certifications
Work History
Marketing Director
GreenBridge
Lebanon , Egypt
01.2026 - Current
- Strategy & Planning: Developed annual marketing plans and brand positioning strategies, driving growth and enhancing market share.
- Campaign Management: Executed marketing campaigns (digital, social, content), leading to increased engagement and lead generation.
- Performance Analysis: Monitored KPIs to assess campaign success, delivering insights through reports to executive leadership.
- Budget Oversight: Develop, allocate, and manage the departmental budget to maximize return on investment.
- Team Leadership: Hire, train, and guide the marketing team, overseeing day-to-day operations and performance.
- Collaboration: Coordinated with sales, product, and agency partners to ensure consistent brand messaging across all channels.
Marketing And Communication Lead
Unifert Misr- Samtrade
Cairo
07.2023 - 12.2025
- Developed and implemented comprehensive digital marketing strategies to increase brand visibility and drive lead generation, resulting in a 30% increase in website traffic and a 20% boost in conversion rates.
- Developed and implemented strategic communications campaigns in support of corporate objectives.
- Developed and implemented comprehensive communication strategies to raise brand awareness.
- Executed annual marketing and communication plan and calendar to align strategies with company objectives.
- Led the creation of engaging content for social media channels, resulting in a 50% increase in follower base and a 25% growth in engagement metrics.
- Managed PPC campaigns across Google Ads and social media platforms, optimizing targeting and ad copy to lower cost per acquisition.
- Utilized data-driven insights from Google Analytics and other analytics tools to identify opportunities for campaign optimization and implemented strategies to improve performance.
- Collaborated with departments to create cohesive messaging across platforms, enhancing brand consistency.
- Guided leadership in leveraging communication styles, techniques and subjects to meet established metrics.
- Managed creation and production of various marketing materials to support campaigns.
- Worked with executive and fundraising teams to create compelling client profiles for web, email, print and social media applications.
Industrial Solutions and PA Brand Manager
Anasia Group
Egypt, Saudi Arabia & UAE
01.2022 - 06.2023
Brand Manager
Anasia Group
Cairo
01.2021 - 01.2022
Assistant Brand Manager
Anasia Group
Cairo
07.2017 - 01.2021
Marketing Specialist
Nouval
Cairo
10.2015 - 06.2017
Marketing Coordinator
Scandinavian touristic development co.
Cairo
01.2015 - 10.2015
Training Assistant
Zepter International
Cairo
01.2014 - 01.2015
Education
MBA - Global Management
Eslsca University
Egypt12-2028
Bachelor of Commerce - Accounting
Cairo University
Egypt08-2011
Skills
- Strategic planning
- Digital marketing
- Brand management
- Data analysis
- Team leadership
- Content creation
- Communication strategies
- Campaign management
Languages
English
Proficient (C2)
C2
Arabic
Native
Native
Certification
Digital Marketing Diploma
The American University in Cairo
The American University in Cairo
Timeline
Marketing Director
GreenBridge
01.2026 - Current
Marketing And Communication Lead
Unifert Misr- Samtrade
07.2023 - 12.2025
Industrial Solutions and PA Brand Manager
Anasia Group
01.2022 - 06.2023
Brand Manager
Anasia Group
01.2021 - 01.2022
Assistant Brand Manager
Anasia Group
07.2017 - 01.2021
Marketing Specialist
Nouval
10.2015 - 06.2017
Marketing Coordinator
Scandinavian touristic development co.
01.2015 - 10.2015
Training Assistant
Zepter International
01.2014 - 01.2015
MBA - Global Management
Eslsca University
Bachelor of Commerce - Accounting
Cairo University