Mennat Allah Sharkas
General Manager - Lipton Teas And Infusions
Cairo
Summary
Twenty five years of experience in FMCG business {Unilever} and { Lipton teas and infusions} .
Possess wide range of exposure to General Management, Sales, Business development and financial management. Hold robust customer management, Shopper understanding, Distributor Management and business understanding. Good understanding of North Africa & Middle East region. Highly self-motivated, high leadership skills and a high-energy team player who can easily integrate into a culturally diverse team. Mennat has led small, medium and big sized teams throughout her career. Starting from 2 employees to +1000 employees. Mennat has strong record of high achievements in core business KPIs plus high managerial appreciations especially in the areas of change management, team work, passion for growth and leadership. Mennat has been chosen as “high performer” across all the seven jobs handled by her.
Mennat has been selected one of the 50 top influential women in 2018 & 2019 By Amwal Elghad business magazine across Egypt
Mennat loves traveling , reading inspirational topics and jogging . Mennat is passionate cook who loves to experience different recipes from across the world
Overview
27
27
years of professional experience
Work History
General Manager
Lipton Teas and Infusions
Cairo , Cairo
07.2021 - Current
- Led successfully organization transformation from Unilever including system , processes and team changes
- Achieved highest record levels of profitability for the organization for 2 successive years 2022 & 2023 with + 500 Bps enhancements in Gross margin .
- Led the brand strategy transformation landing "Laws of growth "successfully in the market place .
- Lipton Teas & Infusions Egypt won Gold Effies award in 2023 across beverage category on Mena region & silver Effies award across beverage category in Mena region.
- Egypt team has been granted best team for 5 times in 2022 & 2023 crowned with best organization across the middle east in 2023
- Egypt LT&I team are highest engaged across middle east region and top 5 countries globally with 77% employees engaged .
- Developed and implemented strategies to increase sales and profitability.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels ranked at 80% satisfaction
- Interacted well with customers to build connections and nurture relationships.
Unilever Mashreq {ULM}
Unilever Mashreq
Cairo , Cairo Governorate
07.2001 - 9 2007
- Category Manager – HPC , Oral Care & Hair Care Shopper & Customer Marketing
- Lead successfully the re-launches of the Hair Category related launches, “SSilk”, “Signal”, “Close up” and the launch of “Clear Shampoo” across Mashreq seven countries including: POP plans & implementation guidelines, Trade activities planning & implementation per channel, manage the phase in – phase out of the innovations volume
- Updated the channel strategies for pharmacies, wholesale, modern trade and grocery channels
- Won the award of “Runner Up award across AA award for the year 2006 for being the 2nd Best Category trade marketing across countries with T/O less than 350 m Euro
- Lead the S&OP process for both categories across Mashreq with Accuracy of 85% and bias of +/-6%.
Ecommerce Channel Head
Unilever Mashreq
Cairo , Cairo Governorate
10.2020 - 07.2021
- Developed Ecom channel in Unilever Mashreq with B2B & B2C channels including internal & external processes
- Developed contractual agreement with B2C & B2B customers leading to ranked as highest growth of the channel across middle east in 2020 & H1 2021
- Led the transformation of customer satisfaction survey in Ecom
- Led the shopper and customer related activities leading to winning the categories leading position across B2C platforms
- - winning profitably with profitability higher than total company profitability by + 200 Bps
Shopper and customer marketing – Unilever Mashreq – ULM
Unilever Mashreq
7 2018 - 10.2020
- Shopper marketing manager – Egypt & Sudan
- Landing first ever shopper understanding studies for Groceries, Cosmetics stores, ECOM and Pharmacy channels
- Led the integrated business planning – IBP- process for all categories and channels across whole organization for 2019 & 2020
- Led the team during tough times with agile & speed to action
- Develop in market tactics that supported the reduction of pricing conflicts
- Streamlining shopper related processes
- Co- created relevant shopper strategies per channel along with channel strategies
Customer development – Unilever Mashreq – ULM
Unilever Mashreq
04.2015 - 06.2018
- Emerging/ strategic channel Manager& Regional sales manager – Egypt
- Key achievements: Double growth for the Public sector channel for the first time in the history of ULM
- Signing the FIRST strategic alliance between UL & Ministry of Supply aiming at developments the “What” & How of the Ministry of supply stores
- Leading the FIRST development of traditional grocery in Egypt “Bekala Project”
- Achieving the highest records in market share ever for Alexandria region {44.7%} , achieving 20% more coverage for the Hot tea shops (HTS) where Lipton brand is being sold .
Customer Development – Unilever Mashreq - ULM
Unilever Mashreq
10.2010 - 02.2014
- Modern Trade {MT} Manager – Unilever Mashreq {Egypt, Lebanon, Syria, Jordan, Iraq, Sudan and Palestine)
- Step change in Modern Trade business KPIs (2011 – 2014), CAGR of +30%, savings of more than 800 Bps in TTS with additional 1000 BPs in GM% TO
- Lead the top Global position for “Makro” (Global Cash and Carry retailer) profitability in 2012
- Additionally, ULM gained special recognition on achieving the second best place globally on USG% growth
- Gaining Value share for MT Channel {Egypt} c.350 Bps from 2010 till end 2013
- Most important, MT Egypt was crowned the ONLY MT channel in NAME region where the channel value share is higher than the country national share
- Landed the first interactive JBP {Joint business plan} with 10 customers representing 75% of MT TO customers in ULM in 2013
- Owning the leading position of 100% of our categories with Carrefour Egypt – Only strategic customer in ULM
- Landing successfully the first business agreement with the first discounter in Egypt – BIM with leading position in 80% of our categories and owning 10% of total BIM assortment
- Dive Master Brand and Beauty corner} for the first time in Carrefour History in the region
- Step change in “ON shelf availability“ enhancements of 12% in 9 months {from 68% to 90%}
Corporate audit – (Asia, Africa and Central Europe Region (AAC), Unilever)
Unilever
09.2007 - 10.2010
- Customer Development Audit Manager
- Within Unilever, Corporate Audit is an independent department providing reassurance to the senior management (local as well as in the global executive board including Unilever CEO) that all risks in the business were identified and appropriate, safeguards are in place
- Carried out 32 audits of Customer management areas
- Provide practical recommendations, including sharing relevant Customer management good practices that would assist the unit to mitigate the identified risks
- Received special appraisals from senior stake holders {VP finance China and Chief auditor} on the value added through the recommendations I raised in the Customer development areas
- Won the Passion award across AAC regional corporate audit community for 3 consecutive years
Unilever Mashreq
Unilever Mashreq
03.1999 - 01.2001
- Assistant Management Accountant – Reporting
- Management Accounts department – Reporting
- Handled the full implementation of “Oracle Financial analyzer – ABACUS” from the management front
- Managed the reduction of the monthly closing duration from three days to one day
- Participated in “ABACUS” implementation in Unilever Morocco.
Alexandria University Faculty of Commerce – English Department
Alexandria University
11.1997 - 03.1999
- Accounting Instructor
- Prepared and presented Cost accounting and tax accounting lectures for university students
- Participated in the mid year and final exams for accounting major students.
Education
BBA - Accounting Major
Alexandria University
Alexandria, Egypt 04.2001 -
High School Degree -
El-Nasr Girls School
06.1993
Regional Management Education Program - undefined
Problem solving and decision making - undefined
Business leadership course - undefined
Advanced management course - undefined
Category management course - undefined
Oracle Financial analyzer course - ABACUS - undefined
Global ABACUS advanced training - undefined
Skills
Team Leadership
Strategic influencing
Action no debate
Change catalyst
External orientation
Homenumber
+2035853663
Mobilenumber
+20101016780
Alternativeemail
Mannouta2010@gmail.com
Personal Information
- Date of Birth: 06/01/1975
- Gender: Female
- Nationality: Egyptian
- Marital Status: Married
Timeline
General Manager
Lipton Teas and Infusions
07.2021 - Current
Ecommerce Channel Head
Unilever Mashreq
10.2020 - 07.2021
Customer development – Unilever Mashreq – ULM
Unilever Mashreq
04.2015 - 06.2018
Customer Development – Unilever Mashreq - ULM
Unilever Mashreq
10.2010 - 02.2014
Corporate audit – (Asia, Africa and Central Europe Region (AAC), Unilever)
Unilever
09.2007 - 10.2010
Unilever Mashreq {ULM}
Unilever Mashreq
07.2001 - 9 2007
BBA - Accounting Major
Alexandria University
04.2001 -
Unilever Mashreq
Unilever Mashreq
03.1999 - 01.2001
Alexandria University Faculty of Commerce – English Department
Alexandria University
11.1997 - 03.1999
Shopper and customer marketing – Unilever Mashreq – ULM
Unilever Mashreq
7 2018 - 10.2020
High School Degree -
El-Nasr Girls School
Regional Management Education Program - undefined
Problem solving and decision making - undefined
Business leadership course - undefined
Advanced management course - undefined
Category management course - undefined
Oracle Financial analyzer course - ABACUS - undefined
Global ABACUS advanced training - undefined
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