Mennatullah ElSayed
Business Development Manager
Dubai,DU
Summary
Dynamic and results-oriented Business Development Manager with over 5 years of comprehensive experience in digital marketing strategy, business development, and client relationship management. Expertise in developing and executing integrated marketing campaigns that significantly enhance brand awareness, drive customer acquisition, and foster revenue growth. Proven track record in Facebook advertising, content marketing, audience segmentation, and performance analytics showcases a commitment to data-driven decision-making. Strong leadership capabilities facilitate effective management of cross-functional teams, consistently delivering measurable business outcomes in competitive markets.
Overview
7
7
years of professional experience
2
2
Languages
Work History
Business Development Manager
Leven Cosmetics
Alexandria, Egypt
08.2022 - 09.2025
- Develop and implement comprehensive marketing strategies aligned with business objectives, market dynamics, and customer insights
- Conduct thorough financial analysis of product development initiatives, including budget planning, expenditure tracking, and ROI optimization
- Design strategic pricing models that balance competitive positioning with profitability targets and customer value perception
- Lead sales forecasting and strategic planning processes to ensure sustainable growth and market expansion
- Negotiate and manage strategic partnerships with vendors, distributors, and key stakeholders to optimize distribution networks
- Spearhead market research initiatives to identify emerging trends, competitive threats, and growth opportunities
- Execute advanced digital marketing campaigns utilizing Facebook Ads Manager, custom audience targeting, and lookalike audience development
- Implement comprehensive audience analysis and segmentation strategies to maximize campaign effectiveness and customer engagement
- Generated new business with marketing initiatives and strategic plans.
Marketing Manager
A2M
Alexandria, Egypt
09.2018 - 12.2022
- Conceptualized and executed integrated marketing campaigns across multiple channels, resulting in enhanced brand visibility and market presence
- Established and monitored performance metrics for marketing team, providing strategic guidance, coaching, and professional development
- Led cross-functional collaboration on marketing projects, ensuring efficient resource allocation and timely project delivery
- Developed comprehensive market analysis reports and forecasting models to inform senior management decision-making
- Generated qualified business leads through strategic content marketing, social media engagement, and targeted advertising campaigns
- Managed marketing team operations and adapted strategic approaches to support brand development and market positioning
- Created and maintained brand consistency across all marketing materials and communication channels
Freelance Content Creator
NC Agency
Alexandria, Egypt
02.2022 - 07.2022
- Leveraged advanced social listening techniques to develop compelling, audience-focused content strategies for diverse client portfolios
- Monitored and analyzed website traffic, social media engagement metrics, and content performance to optimize digital presence
- Produced high-quality, research-driven content that effectively communicated brand messages and drove audience engagement
- Conducted comprehensive market research and competitor analysis to inform content strategy and messaging frameworks
- Enhanced client reach and engagement through strategic social media advertising and tactical content distribution
- Collaborated with clients to develop content guidelines and maintain brand voice consistency across all platforms
Education
Bachelor of Business Administration -
Alexandria University
Alexandria, ALX01.2020
Skills
✓ Strategic Planning & Execution
✓ Market Expansion & Penetration
✓ Revenue Optimization & Growth
✓ Partnership Development & Management
✓ Team Leadership & Development
✓ Stakeholder Relationship Management
✓ Performance Analytics & Optimization
✓ Cross-functional Collaboration
✓ Comprehensive Digital Strategy
✓ Advanced Facebook Advertising
✓ Content Marketing Excellence
✓ Audience Segmentation & Targeting
✓ Performance Analytics & ROI
✓ Social Media Strategy & Management
✓ Brand Development & Positioning
✓ Campaign Optimization & Scaling
COMPREHENSIVE DIGITAL MARKETING EXPERTISE
Strategic Planning & Analysis:
- Digital Marketing Plan Development: End-to-end strategy creation including situational analysis, market assessment, and strategic roadmap development
- SWOT Analysis: Comprehensive evaluation of organizational strengths, weaknesses, opportunities, and market threats
- Competitive Intelligence: In-depth competitor research, market positioning analysis, and competitive advantage identification
- Market Research: Primary and secondary research methodologies, consumer behavior analysis, and market trend identification
- Audience Development: Detailed demographic profiling, psychograph's segmentation, and behavioral targeting strategies
- Business Objective Alignment: Strategic goal setting, KPI development, and performance measurement frameworks
Advanced Paid Advertising:
- Facebook Ads Mastery: Complete campaign creation, management, and optimization across all Facebook advertising platforms
- Sponsor AD Development: End-to-end sponsored content creation, from concept development to performance analysis
- Facebook Page Optimization: Professional page setup, content strategy, and engagement optimization
- Advanced Targeting Techniques: Sophisticated audience targeting using demographic, behavioral, and interest-based parameters
- Custom Audience Creation: Strategic development of custom audiences based on website visitors, customer lists, and engagement data Lookalike Audience Development: Advanced audience expansion strategies using high-value customer data and behavioral patterns
- Budget Management & Optimization: Strategic budget allocation, bid optimization, and cost-per-acquisition management
- Pixel Implementation & Tracking: Facebook Pixel setup, conversion tracking, and advanced analytics configuration
Content Marketing & Strategy:
- Content Strategy Development: Comprehensive content planning, editorial calendar creation, and content governance
- Professional Copywriting: Persuasive sales copy, email marketing content, and conversion-focused messaging
- Content Writing Excellence: Blog posts, articles, social media content, and long-form content development
- Hook Development: Attention-grabbing content openings and engagement-driving content formats
- Visual Content Strategy: Coordination of graphic design, video content, and multimedia content development
- User-Generated Content (UGC): Community engagement strategies and customer advocacy program development
References
Reference Upon Request
Timeline
Business Development Manager
Leven Cosmetics
08.2022 - 09.2025
Freelance Content Creator
NC Agency
02.2022 - 07.2022
Marketing Manager
A2M
09.2018 - 12.2022
Bachelor of Business Administration -
Alexandria University