Merna Eskander
Cairo
Summary
Industrious Marketing Specialist offering 5 years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of copywriting , project management ,event Planner and Media Buying
Overview
4
4
years of professional experience
Work History
Marketing Specialist
ProVAD
Egypt
05.2022 - Current
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Identified appropriate marketing channels and target customers for campaigns.
- Wrote long-form articles, blog posts, and whitepapers that showcased thought leadership in the industry.
- Mentored junior team members by sharing best practices, providing constructive feedback on their work, and fostering an environment conducive to growth.
- Managed external agency relationships, ensuring timely delivery of high-quality content assets.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Enhanced campaign performance by developing and implementing targeted marketing strategies.
- Increased event attendance by developing strategic marketing campaigns and engaging promotional materials.
PR and Marketing Specialist
I Protect-Mena
Egypt
01.2021 - 05.2022
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Cultivated strong relationships with key influencers, leading to increased brand awareness and credibility.
- Provided regular reporting on campaign progress to clients, showcasing successes and adjusting tactics as necessary.
- Managed relationships with key stakeholders, ensuring consistent messaging across all channels.
- Monitored competitor activity to identify new trends and stay ahead of industry shifts.
- Analyzed campaign performance data to inform future decision-making and enhance marketing effectiveness.
- Optimized website content for SEO, driving increased organic traffic and lead generation opportunities.
Content Creator
Gama Construction
Cairo (Remote)
12.2019 - 01.2021
- Public Relations and Events Management lvy lee
- Implemented strategies and tactics to grow followers on social media channels.
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Strengthened content through proofreading and editing.
- Applied current editing and photography tools to tell great stories.
- Enhanced brand awareness by creating engaging and shareable social media content.
- Managed content across multiple platforms for widest audience reach.
- Increased audience engagement through the development of tailored content for each platform.
Education
M.D. - PR And Advertising
Cairo University
Cairo, Egypt06.2025
Bachelor's Degree - Mass Communication
Cairo University
Cairo, Egypt06.2023
Diploma - Marketing
OR Academy
07.2023
MAY - Business Development
Cairo University
Digital Marketing Diploma - Digital Marketing
Learn N' Digital
Cairo, Egypt03.2022
Skills
- Analytics and SEO
- Customer research
- Social Media Management
- CRM Management
- Time Management
- Campaign Management
- Communications management
- Market Trend Analysis
- Market Analysis
- Communication Skills
- Presentation Skills
Languages
Arabic
Native language
English
Advanced
C1
German
Beginner
A1
Timeline
Marketing Specialist
ProVAD
05.2022 - Current
PR and Marketing Specialist
I Protect-Mena
01.2021 - 05.2022
Content Creator
Gama Construction
12.2019 - 01.2021
M.D. - PR And Advertising
Cairo University
Bachelor's Degree - Mass Communication
Cairo University
Diploma - Marketing
OR Academy
MAY - Business Development
Cairo University
Digital Marketing Diploma - Digital Marketing
Learn N' Digital