Merna Eskander
New Cairo,Egypt
Summary
Marketing Specialist with 5 years experience in B2B technology marketing, vendor management, and channel partner enablement within the ICT and security solutions industry. Skilled in developing integrated marketing campaigns, organizing industry events, managing vendor relationships, and creating impactful marketing content to support sales growth.
Currently pursuing a Master’s degree in B2B Marketing at Cairo University, with research focused on Partnership Lifetime Value (PLV) in the ICT sector. Known for combining strategic marketing thinking with strong execution to drive brand visibility, partner engagement, and business development.
Overview
5
5
years of professional experience
Work history
Marketing Specialist
Silicon21 - Egypt
New Cairo, Egypt
11.2024 - 03.2026
- Marketing Campaigns: Develop and implement digital and offline marketing campaigns to promote IT and security solutions.
- Content Creation: Create engaging content for social media, newsletters, website, and events.
- Events & Exhibitions: Coordinate participation in industry exhibitions (e.g., Cairo ICT, Intersec) and organize workshops, webinars, and training sessions.
- Vendor Collaboration: Work closely with global vendors (e.g., Bosch, HID, Nokia, Milestone) to align local marketing activities with global strategies.
- Lead Generation: Support the sales team with lead generation campaigns and targeted marketing initiatives.
- Market Research: Monitor competitor activities, analyze market trends, and provide insights to optimize strategy.
- Customer Engagement & Loyalty: Design and execute customer loyalty programs, including rewards, recognition, and after-sales engagement, to strengthen long-term partnerships.
- Reporting: Track KPIs, measure ROI of campaigns, and prepare regular marketing reports for management.
- Managed advertising budget efficiently, ensuring maximum return on investment.
- Implemented SEO strategies for improved website visibility in search engine results.
- Led successful email marketing campaign which resulted in higher lead conversion rates.
- Collaborated with sales team to develop joint promotional activities, resulting in greater reach.
Marketing Specialist
ProVAD - Egypt
Cairo, Egypt
05.2022 - 10.2024
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Identified appropriate marketing channels and target customers for campaigns.
- Wrote long-form articles, blog posts, and whitepapers that showcased thought leadership in the industry.
- Mentored junior team members by sharing best practices, providing constructive feedback on their work, and fostering an environment conducive to growth.
- Managed external agency relationships, ensuring timely delivery of high-quality content assets.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Enhanced campaign performance by developing and implementing targeted marketing strategies.
- Increased event attendance by developing strategic marketing campaigns and engaging promotional materials.
PR and Marketing Specialist
I Protect-Mena - Egypt
, Egypt
01.2021 - 05.2022
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Cultivated strong relationships with key influencers, leading to increased brand awareness and credibility.
- Provided regular reporting on campaign progress to clients, showcasing successes and adjusting tactics as necessary.
- Managed relationships with key stakeholders, ensuring consistent messaging across all channels.
- Monitored competitor activity to identify new trends and stay ahead of industry shifts.
- Analyzed campaign performance data to inform future decision-making and enhance marketing effectiveness.
- Optimized website content for SEO, driving increased organic traffic and lead generation opportunities.
Education
Master’s Degree in Marketing - B2B Marketing
Cairo University
Cairo, Egypt 07.2023 -
Bachelor's Degree - Mass Communication
Cairo University
Cairo, Egypt 09.2019 - 06.2023
Diploma - Social Media Marketing
OR Academy
Cairo, Cairo Governorate 09.2022 - 01.2023
Skills
- Analytics and SEO
- Customer research
- Social Media Management
- CRM Management
- Time Management
- Campaign Management
- Communications management
- Market Analysis
- Communication Skills
- Event planning capacity
- Content creation and curation
- Creative ideation
- Customer relationship management software
LANGUAGES
Arabic
Native
English: C1 Advanced
Advanced (C1)
Français
Beginner
WEBSITES, PORTFOLIOS, PROFILES
- Www.linkedin.com/in/merna-eskander-73982a201
Affiliations
- Playing Squash
- Dogs Care and Training
Timeline
Marketing Specialist
Silicon21 - Egypt
11.2024 - 03.2026
Master’s Degree in Marketing - B2B Marketing
Cairo University
07.2023 -
Diploma - Social Media Marketing
OR Academy
09.2022 - 01.2023
Marketing Specialist
ProVAD - Egypt
05.2022 - 10.2024
PR and Marketing Specialist
I Protect-Mena - Egypt
01.2021 - 05.2022
Bachelor's Degree - Mass Communication
Cairo University
09.2019 - 06.2023