Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
Generic

Merna Saad Abdel Aziz

Producer
Cairo

Summary

Dynamic and results-driven Producer showcasing exceptional leadership skills. Spearheaded high-profile campaigns, ensuring seamless collaboration and innovative content delivery while utilizing strategic thinking and client-focused approaches to deliver impactful campaigns.

Experienced with coordinating advertising projects from concept to completion.

Overview

10
10
years of professional experience
3
3
Certifications
3
3
Languages

Work History

Agency Producer

Peace Cake
Cairo, Cairo Governorate
05.2023 - Current
  • Work in partnership with the creatives, account management team, finance team, director and manage the pre-production, production processes with ensuring strong collaboration and high-quality content that meets the brief and guidelines.
  • Set checkpoint meetings with all the assigned parties to discuss the brief and agree on the next steps and work on a detailed CPS on each project from prep till delivery.
  • Work on budgets, negotiate quotes and timelines with suppliers and freelancers and manage campaign costs and invoicing with the finance team.
  • Take full requirements from the directors, creatives and art directors and work on purchasing/renting all needed props and equipment for each shoot.
  • Get everything locked and approved from creatives and clients prior to the shoots like shotlists, scripts, art direction, cast, wardrobe.
  • Assign dates and timings and align with all the external parties (guests, talents, set designers, sound engineers, etc.) on the shoot date and timings in advance once the shoot is confirmed.
  • Prepare all the equipment prior to the shoot with enough days as well as the set design to make sure everything is settled and ready for shoot.
  • Help in hiring the best and most suitable suppliers/talents for each brief.
  • Studio management and being responsible for all lighting and camera equipment, and all props with having a sense of ownership on set.

Voice Over Artist

Freelancer
01.2018 - Current
  • Performed voice-over work for commercials, increasing brand recognition for a wide range of products and services.
  • Received positive feedback from clients, leading to increased job opportunities and referrals within the industry.
  • Successfully managed multiple projects simultaneously by prioritizing tasks effectively according to deadlines and client needs.

Assistant Director

Freelancer
08.2016 - Current


  • Preparing and drawin­­g up the call sheet
  • Overseeing the cast, ensuring that all actors are in make-up, in wardrobe, or standing by on the set at the correct times


Previous projects:

Photocopy Film by Tamer El Ashry; awarded Golden Star for Best Arabic Feature Narrative film at El Gouna Film Festival.

Line Producer

HM2 Creative Services
01.2018 - 12.2023
  • Created filming schedules by determining production timeframes for shootings.
  • Established clear communication channels among various teams within the production process for streamlined information exchange.
  • Managed schedules and deadlines to ensure smooth production flow, resulting in successful project completion.
  • Managed the transition from pre-production to production stages, and post production ensuring a smooth handover of responsibilities and resources.
  • · Collaborate with client and ensure link between them and the agency by maintaining regular contact with both.


Video Editor

HM2 Creative Services
Cairo, Cairo Governorate
01.2018 - 12.2023
  • Edit TVCs, digital ads, infomercials, features and documentaries via Final cut pro or Adobe premiere.
  • Trim footage segments and put together the sequence of the film
  • Review shooting script and raw material to create a shot decision list based on scenes’ value and storyboard.
  • Combined text, video and other composited elements onscreen to create logical, coherent layouts.
  • Ensure logical sequencing, smooth running and best video quality.
  • Contributed new ideas and looked for ways to improve content editing and processes.

VFX Artist

HM2 Creative Services
01.2018 - 12.2023


  • Create visual effects and simple 2D animation with Adobe Aftereffects.
  • Create effects that conform to the technical guidelines of mobile platforms.
  • Good knowledge of shading and lighting.
  • Delivered high-quality assets on time by effectively managing workload and meeting tight deadlines under pressure.

Agency Producer

AKQA Advertising Agency
05.2021 - 01.2022

· Work in parallel with the creative team to help make sure their concepts are accurately executed

· Prepare quotations according to client’s budget and needs while maintaining the best quality possible.

· Handle all media coverages by assigning the right photographers and videographers for each event and handling the financials related to the production crew.

· Supervise all the production crew.

Assistant Producer

Key Films Productions
05.2015 - 06.2016


  • Develop media production procedures.
  • Interpret ideas to convey the intention, style and mood that meets our clients objectives
  • Responsible for providing all the needed materials, equipment and locations for the day of shooting
  • Responsible to lead and motivate technicians, crew and production teams and provide clear instructions, support and direction.
  • Recommending alternative solutions to potential delays and other production issues.

Education

Bachelor of Mass Communication - Media Radio And Television

Misr International University
Cairo Egypt
01.2025 - 01.2025

IGCSE -

Saint Fatima Language School
Nasr City, Cairo
04.2001 -

Skills

Communication and interpersonal skills

Media planning

Very good leadership skills

Excellent Presentation skills

Software

Adobe Premiere Pro

Adobe Aftereffects

Final Cut Pro

Adobe Photoshop

Microsoft office

Certification

Meditation instructor and practitioner certified by the Complementary Therapists Accredited Association and The Priority Academy

Timeline

Bachelor of Mass Communication - Media Radio And Television

Misr International University
01.2025 - 01.2025

Agency Producer

Peace Cake
05.2023 - Current

Agency Producer

AKQA Advertising Agency
05.2021 - 01.2022

Meditation instructor and practitioner certified by the Complementary Therapists Accredited Association and The Priority Academy

10-2020

Abstract Painting Certification at Art Square Academy

03-2019

Voice Over Artist

Freelancer
01.2018 - Current

Line Producer

HM2 Creative Services
01.2018 - 12.2023

Video Editor

HM2 Creative Services
01.2018 - 12.2023

VFX Artist

HM2 Creative Services
01.2018 - 12.2023

Dubbing Certification at ABC Center for Media Training

05-2017

Assistant Director

Freelancer
08.2016 - Current

Assistant Producer

Key Films Productions
05.2015 - 06.2016

IGCSE -

Saint Fatima Language School
04.2001 -
Merna Saad Abdel AzizProducer