Mina Magdy Zaki
Regional Product Manager - Hero MEA
Omrnia Sharkia
Summary
Results-driven Marketer offering 15 years of success in marketing and sales operations. Drives competitive growth for Hero MEA infant formula portfolio products, with strong knowledge of market dynamics, trends and HCPs communication. Led successfully specialties range from NPDs phase to being number one prescribed specialties in the Egyptian market.
Overview
16
16
years of professional experience
2008
2008
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Regional Product Manager
Hero MEA
01.2016 - Current
- Responsible for Hero Baby BTM specialties and Principal portfolios in the region (Egypt, KSA & export markets).
- Develop long-term brand and products strategy for MEA region in alignment with other regional PMs
- Successful launches of specialties portfolio across the region
- Set and execute brand business plans including ATL & BTL activities
- Led successfully several packaging transition and upgrades projects with cross-functional teams
- NPDs project management with HIIN, regulatory, legal, distribution and manufacturing teams to ensure compatibility of portfolio with different markets and OP
- Lead medical learning processes in the region for the medical sales teams (training manuals, online modules, regular assessments,...etc.)
- Digital activities and social media campaigns for MEA BTM category
- KOLs management and engagement
Regional Assistant Product Manager
Hero MEA
09.2013 - 12.2015
- Responsible for BTF portfolio new launches in export markets (Algeria, Tunisia, Ghana, Libya and Madagascar)
- Launched Hero Baby LF successfully in Egypt
- Led implementation of Hero MEA brands websites project
Product Specialist
Hero MEA
07.2010 - 08.2013
- Responsible for Hero Baby Portfolio sales in assigned territories
Medical Representative
Novartis
08.2008 - 06.2010
- Responsible for Catafly & Cefdin sales in assigned territories
Education
Bachelor of Pharmaceutical Science -
Cairo University
International Marketing Diploma - undefined
ESLESCA
Skills
- Project management
- Strong analytical skills
- Product launch management
- Packaging optimization
Certification
International Marketing Diploma, ESLESCA Egypt, 2012
Personal Information
- Place of Birth: Egypt
- Date of Birth: 05/28/86
- Marital Status: Single
Training
- Business writing
- Presentation skills
- Negotiation Skills
- Printing principles
- Time management
Timeline
Regional Product Manager
Hero MEA
01.2016 - Current
Regional Assistant Product Manager
Hero MEA
09.2013 - 12.2015
Product Specialist
Hero MEA
07.2010 - 08.2013
Medical Representative
Novartis
08.2008 - 06.2010
International Marketing Diploma - undefined
ESLESCA
Bachelor of Pharmaceutical Science -
Cairo University
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