Mina Wissa
Commercial Planning and Analytics Manager
Cairo
Summary
Wholesale, FMCG, E-Commerce, Pharmaceutical industries, and retail audit reports. Skilled in Data Analysis, Data Visualization, Data Management, and Project Management, with proficiency in Microsoft Excel, Power BI, and MS Office. A results-driven leader with a proven track record in driving business development, leading cross-functional teams, and delivering actionable insights to achieve business goals. Known for transforming complex data into strategic business decisions while bridging technical and non-technical gaps. Dedicated to continuous improvement and empowering teams to optimize performance.nalytics oversight for clients of all sizes in all areas of interest.
Overview
12
12
years of professional experience
2014
2014
years of post-secondary education
2
2
Languages
Work History
Commercial Planning and Analytics Manager
Al Ahram Beverage
10.2022 - Current
- Strategic Planning: Develop and oversee the annual strategic plans for the next 1, 3, 5, and 10 years, ensuring alignment with company objectives and market opportunities.
- Revenue Forecasting: Lead the delivery of regular revenue forecast updates for assigned route portfolios, closely monitoring and analyzing market trends, customer demand, and competitive dynamics through comprehensive competition analysis.
- KPI Analysis: Regularly analyze daily and weekly company KPIs, taking a macro view of long-term business success and identifying areas of improvement to support sustainable growth.
- P&L Management: Drive growth on the Profit and Loss (P&L) statement by leveraging marketplace insights, providing actionable feedback, and offering strategic support to the commercial team.
- Commercial Strategy Leadership: Lead the formulation and execution of the company’s commercial strategy, ensuring the alignment of business goals with customer needs and market trends.
- Product and Pricing Strategy: Ensure that the company offers the right products at competitive prices, available in the right places, to meet customer demand and enhance market positioning.
- Process Optimization: Design and implement streamlined business processes, anticipating scalability and growth while ensuring smooth adoption across departments.
- Analytical Models and Frameworks: Develop and implement analytical frameworks and models to improve the commercial function’s performance, supporting data-driven decision-making.
- Market and Vendor Insights: Gain a deep understanding of markets, vendors, and customers to provide valuable insights and informed recommendations that drive commercial success.
- Performance Reporting: Create detailed reports on performance across all categories, balancing high-level analysis with deep dives into specific areas, leading to actionable recommendations for continuous improvement.
- Website Merchandising: Take ownership of website merchandising by optimizing product placement to support company-wide strategy, driving visibility and sales.
- Cross-Functional Collaboration: Collaborate seamlessly across departments (Commercial, Marketing, Onsite, Operations) to enable effective decision-making, problem-solving, and execution.
- Project and Operations Management: Lead complex commercial operations and project management initiatives, effectively coordinating sales operations and distribution follow-up efforts across multiple teams.
- Tools and Process Improvement: Consistently work to improve and simplify internal tools and processes to enhance efficiency and productivity across departments.
- Team Coordination: Provide guidance and follow-up support to the commercial and analysis teams, ensuring tasks are executed efficiently and on schedule.
- Sales Operations Optimization: Oversee the alignment of sales processes with the company’s strategic goals, ensuring smooth order processing, effective lead management, and improved customer satisfaction.
- Enhanced customer segmentation by integrating demographic and behavioral data, improving targeted marketing efforts.
- Automated reporting processes using visualization tools such as Tableau, Power BI increasing efficiency and enabling real-time insights for stakeholders.
- Distribution Network Management: Manage the distribution network, ensuring efficient and timely product delivery while optimizing supply chain performance, inventory levels, and logistics operations.
- Sales & Distribution Strategy: Collaborate with commercial and sales teams to develop and implement distribution strategies that enhance market penetration, streamline logistics, and improve customer service.
- Rebate Calculation: Calculate and track rebates for top-achieving customers, ensuring accuracy and compliance with contractual agreements while driving incentive-driven sales growth.
- Trade Marketing & Planogram Tracking: Monitor and evaluate trade marketing activities, including planogram implementation and execution, to ensure alignment with the commercial strategy and optimize in-store visibility and sales performance.
Sales & Marketing Analyst Section Head,
Corona
10.2019 - 09.2022
- Team Management: Lead and oversee the sales analysts' team, ensuring effective task management, performance tracking, and timely execution of key projects.
- Project Support and Follow-up: Provide ongoing support and follow-up on current tasks and projects, ensuring alignment with department goals and objectives.
- Sales Funnel Analysis: Analyze sales funnels and customer intent by leveraging market research, retail audits, and sales data to identify growth opportunities.
- ROI Measurement: Evaluate the return on investment (ROI) of both online and offline advertising campaigns, ensuring marketing spend delivers measurable results.
- Marketing KPI Reporting: Track and report on key marketing KPIs, including leads, conversion rates, website traffic, and social media engagement, providing insights for optimization.
- Email Campaign Analytics: Monitor and analyze email campaign metrics, including delivery, open, and click-through rates, to ensure optimal campaign performance.
- Paid Media Campaign Performance: Track and assess the budget distribution and effectiveness of paid advertising campaigns (ATL and BTL), ensuring campaigns are aligned with marketing goals.
- Competitive Research: Conduct in-depth competitive analysis and benchmarking to provide actionable insights for improving market positioning and identifying growth opportunities.
- Campaign and Website Optimization: Recommend optimizations for websites and campaigns based on performance data and market trends, ensuring higher engagement and conversions.
- Marketing Tool Implementation: Research, evaluate, and implement marketing tools and automation software to support promotional projects, such as social media scheduling and campaign tracking tools.
- Cross-Functional Collaboration: Work closely with the sales and marketing teams to identify new opportunities for client acquisition and market expansion.
- Market Conditions Analysis: Study market conditions and trends, utilizing retail audit data to assess potential sales and develop yearly plans for product positioning and growth.
- Demand Forecasting: Assist in determining product demand, target customer segments, and optimal pricing strategies, ensuring alignment with market needs and trends.
- Campaign Strategy and Brand Management: Lead the development and execution of marketing campaigns, working closely with cross-functional teams to ensure consistency in messaging and brand positioning across all channels.
- Brand Performance Monitoring: Track and assess brand performance across various channels, providing insights and recommendations to enhance brand visibility, awareness, and customer loyalty.
- Developed successful product launches, conducting thorough market research and coordinating cross-functional teams.
- Analyzed sales & Market data to identify trends and opportunities, informing strategic decision-making processes.
Senior Sales and Marketing Analyst
L'Oréal Egypt
10.2017 - 10.2019
- Target Setting and Forecasting: Build sales targets by analyzing past sales data, trends, and product seasonality, ensuring targets are aligned with market conditions and business objectives.
- Sales & Supply Trend Forecasting: Combine and analyze historical data to accurately forecast sales and supply trends, helping the company prepare for future market demands.
- Management Communication: Regularly prepare and present comprehensive presentations based on sales data to communicate key insights and trends to the management team.
- Sales Trend Analysis: Review past sales data to identify productivity trends, and develop accurate forecasts for future sales performance.
- Reporting & Analysis: Prepare detailed reports using both internal and external data sources, ensuring accuracy and actionable insights for decision-making.
- Third-Party Data Evaluation: Analyze third-party data to determine best practices and market trends, applying this information to drive company success.
- Actionable Insights & Recommendations: Present key insights and actionable information to team members and management, offering suggestions and action plans to mitigate risks and resolve issues.
- Problem Identification & Resolution: Gather and analyze data to understand potential issues, proactively addressing them before they impact performance.
- Cross-Functional Collaboration: Collaborate closely with various departments (Supply Chain, Finance, Marketing, Trade Marketing, etc.) to ensure alignment on sales strategies and business goals.
- Sales Team Support: Support the sales team by providing the necessary data, tools, and insights, ensuring efficient and effective execution of sales strategies.
- Efficient Work Environment: Foster a collaborative and productive work environment by continuously providing support to both the sales and other cross-functional teams.
- Optimized sales presentations for maximum impact, tailoring content to address client needs and preferences.
- Streamlined marketing campaigns for optimal efficiency and cost effectiveness.
Strategic Sales Analyst
Rashideen Egypt for Trade
02.2015 - 09.2017
- Sales Trend Forecasting: Combine and analyze historical data to forecast sales trends, helping the company make informed decisions about future business opportunities.
- Management Communication: Regularly communicate key insights and data findings to the management team, ensuring they are well-informed for strategic decision-making.
- Sales Data Review: Analyze past sales data to identify productivity trends, assess sales performance, and highlight areas for improvement.
- Reporting & Analysis: Prepare accurate, detailed reports using both internal and external data sources, providing actionable insights to support business goals.
- Sales Team Coordination: Organize the sales team by managing schedules, meetings, filing important documents, and ensuring effective communication of relevant information.
- Customer Support: Respond to customer complaints and provide after-sales support when requested, ensuring a high level of customer satisfaction.
- Promotional Support: Assist in the preparation and organization of promotional materials and events, ensuring they align with the sales strategy and business objectives.
- Sales Target Monitoring: Support the sales team in meeting targets by sending daily reports on sales performance versus targets, stock coverage, and customer stock levels by area, salesperson, and product.
- Incentive Calculation: Calculate sales team incentives based on company scheme instructions, ensuring accuracy and timely processing.
- Supply Chain Coordination: Work closely with the supply chain team to ensure product availability and accurate filling of products based on sales targets and stock levels.
- Sales Team Support: Provide ongoing support to the sales team with tools, data, and insights, contributing to the maintenance of an efficient and effective work environment.
- Third-Party Data Evaluation: Analyze third-party data to determine industry best practices, applying insights to improve the company’s sales strategy and performance.
- Actionable Insights & Recommendations: Present actionable information and insights to both team members and management, offering suggestions to improve sales and resolve challenges.
- Problem Identification & Proactive Solutions: Gather and analyze data to identify potential issues, addressing them proactively to prevent disruptions in sales performance.
- Cross-Department Collaboration: Collaborate with various teams across the organization (e.g., Marketing, Supply Chain, Finance) to ensure alignment and successful execution of sales strategies.
- Provided comprehensive training programs for new Sales hires to ensure quick adoption of company culture, products, services, and best practices.
- Performed detailed SWOT analyses to uncover areas of improvement within the organization''s sales strategy while also identifying potential threats or challenges from external sources.
Retail Store Sales Manager
Delta RS (Compume)
08.2013 - 01.2015
- Team Supervision: Provide direct supervision to employees during shift-based operations, ensuring efficient store operations and optimal customer service.
- Sales & Stock Management: Oversee and manage daily sales activities, monitor stock levels, and ensure timely replenishment to maintain product availability.
- Regular Reporting: Prepare and send regular reports on sales performance, stock levels, and competitor pricing, ensuring management is well-informed for decision-making.
- Customer Service Excellence: Ensure high standards of customer service by coaching and guiding employees, addressing customer concerns, and enhancing the overall shopping experience.
- Store Operations Oversight: Supervise all store operations, ensuring that processes are followed correctly, and the store runs efficiently during each shift.
- Team Training & Development: Provide ongoing training and development for staff, ensuring they are equipped with the necessary knowledge to perform their duties and contribute to store success.
- Inventory Control: Monitor inventory levels closely to minimize stockouts or overstocking, coordinating with the supply chain to maintain an optimal stock balance.
- Competitor Analysis: Regularly assess competitor pricing and promotions, providing insights to adjust pricing strategies and improve competitiveness.
- Store Presentation & Maintenance: Ensure the store is visually appealing, well-organized, and properly maintained, adhering to company standards for cleanliness and merchandising.
- Compliance & Safety: Ensure all store operations are in compliance with company policies, health, and safety regulations, creating a safe environment for both employees and customers.
- Managed store inventory to ensure optimal stock levels, accurate records, and minimized shrinkage through loss prevention measures.
- Increased overall store sales by implementing effective merchandising strategies and leveraging customer insights.
Education
B. SC of Commerce - Accounting
Coursera & Linkedin
COMMUNICATION SKILLS & LEADERSHIP
Cairo University
DATA VISUALIZATION & ANALYSIS
Online course
SALES & MARKETING
Coursera
GOOGLE ANALYSTIC
Alison
PATICIPATION OF DATA ANALYSIS
Udacity
DATA DRIVEN DECISION MAKING
Coursera
SUCCESSFUL NEGOTIATION
Coursera
Power BI
Online course
Skills
- Tableau
- SQL
- ERP System (SAP)
- Leadership
- Time Management
- Nielsen App
- Microsoft Office
- Power BI
- Google Analytics
- Communication Skills
- Reporting
- Problem Solving
Big data management
Personal Information
- Date of Birth: 11/29/90
- Gender: Male
- Nationality: Egyptian
- Marital Status: Single
Military Status
Exempted
Timeline
Commercial Planning and Analytics Manager
Al Ahram Beverage
10.2022 - Current
Sales & Marketing Analyst Section Head,
Corona
10.2019 - 09.2022
Senior Sales and Marketing Analyst
L'Oréal Egypt
10.2017 - 10.2019
Strategic Sales Analyst
Rashideen Egypt for Trade
02.2015 - 09.2017
Retail Store Sales Manager
Delta RS (Compume)
08.2013 - 01.2015
COMMUNICATION SKILLS & LEADERSHIP
Cairo University
DATA VISUALIZATION & ANALYSIS
Online course
SALES & MARKETING
Coursera
GOOGLE ANALYSTIC
Alison
PATICIPATION OF DATA ANALYSIS
Udacity
DATA DRIVEN DECISION MAKING
Coursera
SUCCESSFUL NEGOTIATION
Coursera
Power BI
Online course
B. SC of Commerce - Accounting
Coursera & Linkedin
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