Summary
Overview
Work History
Education
Skills
Accomplishments
Technical and professional Skills
Timeline
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Mohamad Rafik Anan

Creative director / Media producer

Summary

For over seven years I have worked as a multimedia professional. My specialisms include Planning, videography, production, shooting, directing and strategies to get my work the best coverage online, particularly on social media. Throughout my seven-year career, I have worked with specialized and prestigious figures and companies like Leo Burnett, CBC, Nile University, Department of Media Affairs of the Egyptian military, and the British Embassy in Cairo. This allowed me to expand my knowledge in Multimedia, Digital Marketing, and Communications, as well as strategic planning and content creation where I produced content from pre-production to final delivery, fully independently. I have also acquired the experience of planning and executing digital marketing campaigns, inclusive of SEM and Social Media marketing.


Overview

11
11
years of professional experience
4
4
years of post-secondary education
2
2
Languages

Work History

Creative director/ Media unit supervisor

Nile University - Nilepreneurs initiative
08.2020 - Current
  • Leading a team of hard-working creatives to produce the visual content for social media channels, and to position Nilepreneurs as a leading entity supporting the ecosystem in Egypt.
  • Established procedures and quality standards for department.
  • Negotiated vendor contracts and services to meet budget requirements.
  • Collaborated with outside agencies to manage project progress and milestones.
  • Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
  • Evaluated and approved image retouch work, mechanicals and art proofs to deliver quality results.
  • Recruited, hired and trained top candidates with eye for performance.
  • Evaluated and contributed to creative team ideas and translated into actionable project plans.
  • Managed client relationships and expectations for creative projects with varying budgets and objectives.
  • Collaborated with production on task list creation to meet overall project goals on time.
  • Oversaw hiring, training and direction of creative personnel to achieve optimal results.
  • Anticipated design issues and proved to be proactive in developing effective solutions.
  • Preserved branding standards of assigned accounts.

Producer and Videographer

Freelance
03.2017 - 08.2020
  • Produced as a videographer, editor, producer, and event manager many projects for various clientele like Department of Media Affairs of the Egyptian military, National Bank of Kuwait, Nestlé, Savola foods and Juhayna Food Industries.
  • Worked as local producer / fixer for Sea Change Films producing a documentary film for world-wide television distribution that is looking at the global effort to impact climate change, focusing specifically on the diplomatic efforts of the Rt. Hon Alok Sharma and others leading up to and through COP27.
  • Coordinated with producers and on-air talent to create program content, new ideas and segments.
  • Identified target audience and created sales funnel.
  • Planned video shoots in studio and remotely by managing production through stages to completion.
  • Developed project budgets and managed production costs.
  • Presented production ideas and determined creative scenarios for production and delivery.
  • Developed schedules for production, editing and duplication for timely delivery.
  • Orchestrated license agreements for music and footage, talent releases and distribution contracts.
  • Maintained project costs through careful budgeting and monitoring of expenditures.
  • Visited various locations for shoots and oversaw live field operations, typically supervising twenty -person production teams.
  • Directed work of lighting and sound crews to coordinate efficient production operations.
  • Directed live broadcasts, films and recordings or non-broadcast programming for public entertainment or education.
  • Oversaw lighting, graphics, audio and camera movements in TV and movie filmmaking.
  • Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.

Media officer

FCO – British Embassy Cairo
10.2018 - 04.2019
  • Commissioning, composing, and editing visual content for the British government for Egypt and the region, covering British diplomatic visits and politics.
  • Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
  • Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
  • Created plans and communicated deadlines to complete projects on time.

Digital Videographer

CBC Channel
04.2016 - 02.2017
  • Shooting and editing video reports for the CBC-Egypt social media channels (CBC-Egypt, CBC-Drama, Extra News) and making Facebook live videos with top name actors.
  • Resolved problems, improved operations and provided exceptional service.
  • Prepared variety of different written communications, reports and documents.

Planning and Client Servicing Intern, Planning and research assistant

Leo Burnett
Cairo
10.2015 - 03.2016
  • Production department assistant, designing and conducting research surveys, analyzing data, and developing research results in video and presentation formats, assistant to creative copywriter, participating in creative brainstorming sessions.
  • Planned, modified and executed research techniques, procedures and tests.
  • Collected research data through experimentation, surveys and leading focus groups.
  • Participated in team-building activities to enhance working relationships.

Senior International Advisor

Vodafone, VIS
11.2014 - 09.2015
  • Handling technical / belling queries for high value customers
  • Dealing with challenging clients and resolving their issues.

Co-founder - Senior Marketing Executive

Global Web Marketing
08.2009 - 09.2011
  • Up-sell Google ad words from small to medium enterprises in Canadian and Australian markets.

Education

Bachelor of Business Administration -

October University
01.2006 - 06.2010

Skills

    Issue response and remediation

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Accomplishments

https://drive.google.com/drive/folders/1SH6k75xhRFKXoYo64AoPmHjFxvlRzH6a?usp=share_link

https://drive.google.com/file/d/1aYQ58y0cFyO9YFLkbohziHEbZLhXH3uK/view?usp=share_link (director & producer)

https://vimeo.com/794073673 ((director & producer)

https://vimeo.com/794072402 (director & producer)

https://www.facebook.com/watch/?v=326611828766970 (director & producer)

https://www.facebook.com/102307722016934/videos/2181881638618520 (director & producer)

https://www.facebook.com/watch/?v=859824591339219 ((director & producer)

https://www.facebook.com/nilepreneurs/videos/162662449371815/ (director & producer)

https://www.facebook.com/watch/?v=366301724861849 (director & producer)

https://www.facebook.com/nilepreneurs/videos/498459957925481/ (director & producer)

https://vimeo.com/266716731 (producer)

https://vimeo.com/287836333 (one man crew)
https://fb.watch/27KCxc8Tjx/ (director)
https://www.facebook.com/106015401298529/posts/118926683340734/?vh=e&d=n (director & producer)
https://www.facebook.com/ukinegypt/videos/798256993869588/

(one man crew)

https://www.facebook.com/ukinegypt/videos/374914506649866/

(one man crew)

https://www.facebook.com/ukinegypt/videos/2575535005807087/?epa=SEARCH_BOX

https://www.facebook.com/ukinegypt/videos/704906256554864/

(one man crew)

https://www.youtube.com/edit?o=U&video_id=Y4DEahImxoE

(one man crew)
https://www.youtube.com/edit?o=U&video_id=ftcqqC9rKuo (one man crew)
https://www.youtube.com/edit?o=U&video_id=E-vqbLW083I (one man crew)
https://www.youtube.com/edit?o=U&video_id=6Kvg2W43q4M (one man crew)
https://www.youtube.com/edit?o=U&video_id=WHUpzWj_CPg (one man crew)
https://youtu.be/kb_QKMY7b1Q (one man crew)
https://youtu.be/hh2fLUqG-xg (one man crew)

https://www.facebook.com/ukinegypt/videos/1966909133611987/?epa=SEARCH_BOX

https://www.facebook.com/ukinegypt/videos/991021134432224/

(one man crew)

Technical and professional Skills

Final cut X & Adobe premiere - Videography & video editing.

Using Canon, Panasonic and Alexa cameras.

Workshops & Trainings

• Film Making course with Italian film maker Federico Corno.

• Interactive Selling Skills course.

• Business Writing - Vodafone International Services.

• Stress Management - Vodafone International Services

• Cross-Culture - Vodafone International Services

• Customer Service - Vodafone International Services

• Production logistics and project management.

Hobbies

Hunting, fishing, and gemstones collector.

Timeline

Creative director/ Media unit supervisor

Nile University - Nilepreneurs initiative
08.2020 - Current

Media officer

FCO – British Embassy Cairo
10.2018 - 04.2019

Producer and Videographer

Freelance
03.2017 - 08.2020

Digital Videographer

CBC Channel
04.2016 - 02.2017

Planning and Client Servicing Intern, Planning and research assistant

Leo Burnett
10.2015 - 03.2016

Senior International Advisor

Vodafone, VIS
11.2014 - 09.2015

Co-founder - Senior Marketing Executive

Global Web Marketing
08.2009 - 09.2011

Bachelor of Business Administration -

October University
01.2006 - 06.2010

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Mohamad Rafik AnanCreative director / Media producer