Microsoft Windows
Mohamed Mostaf Mostafa
Digital Marketing & E-Commerce Specialist
Cairo,Egypt
Work Preference
Summary
Results-driven digital marketing specialist with 3+ years optimizing Google Merchant/Shopping ads for over 97 top Saudi e-commerce stores. Proven expert in GA4, SEM, automation, and e-commerce platform execution, specializing in maximizing ROAS and campaign efficiency. Skilled in implementing advanced analytics, product feed optimization, and managing large-scale advertising budgets. Experienced across Salla & Zid, supporting both regional and remote teams.
Overview
33
33
years of professional experience
6
6
Certifications
2
2
Languages
Work History
Freelance Digital Marketing & Google Shopping Ads Specialist
01.2022 - 01.2025
- - Managed over 97 Saudi e-commerce projects in Google Merchant, Shopping, and SEM.
- - Analyzed campaigns, maximized ROAS, and collaborated with marketing teams.
- - Ensured product feeds aligned with Google standards.
Owner and Manager
eg-malls.com
01.2010 - 01.2025
- - Marketed/sold copiers and office equipment in Egypt.
- - Oversaw website, digital campaigns, and B2B/B2C sales.
Executive Manager Roles
01.1992 - 01.2009
- - Managed operations in transport, media production, and F&B industries.
Education
B.Sc. - Business Administration (Marketing)
Cairo University
01.1998
No Degree - Accounting
Institute of Commercial
04.2001 -
Skills
Freelance Digital Marketing & Google Shopping Ads Specialist (2022–2025)- Managed over 97 Saudi e-commerce projects in Google Merchant, Shopping, and SEM- Analyzed campaigns, maximized ROAS, and collaborated with marketing teams- Ensured product feeds aligned with Google standards
Certification
AI Shopping Ads on Google – 2025
Additional Information
Strong Analytical Skills to evaluate and optimize Google Merchant and Shopping Ad campaigns
Effective Communication and Interpersonal Skills to collaborate with team members and stakeholders
Proficiency in Customer Service to address shopping-related inquiries and improve customer satisfaction
Basic understanding of Finance to effectively manage advertising budgets and ROI
Experience with digital advertising tools and platforms, particularly Google Ads
Familiarity with e-commerce platforms and product listing optimization
Ability to adapt to dynamic market trends and requirements
Software
Microsoft office
Google Ads
Google Merchant Center
Google Search Counsel
Google Analytics G4
Google Tag Manager
Google Sheets
Salla
Zid
WordPress
Shopify
Facebook Ads
Power BI
Canva
N8n
ChatGPT
Gemini
Perplexity
Interests
Passionate about learning new digital marketing technologies and data analytics tools
Constantly experimenting with automation and workflow solutions to boost efficiency
Enthusiastic about e-commerce platform optimization and exploring emerging trends in SEM
Interested in advanced API integrations, SEO automation, and improving analytics frameworks
Motivated by hands-on testing of new software and building custom reports and dashboards
Accomplishments
- Successfully managed and optimized Google Shopping Ads for over 97 Saudi e-commerce websites – improving average ROAS by up to 38%.
- Achieved a consistent growth in ad conversion rates while maintaining cost-efficient PPC strategies across multiple brands.
- Implemented advanced GA4 analytics and reporting workflows, enabling actionable insights and automated dashboards for real-time decision making.
- Developed and integrated programmatic SEO strategies for e-commerce platforms, resulting in a 45% increase in organic traffic.
- Enhanced product feed accuracy for Google Merchant Center, leading to lower ad disapproval's and higher campaign performance.
- Recognized by freelance clients with >95% positive ratings for digital marketing projects on Salla & Zid platforms.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
Arabic
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Affiliations
- Member, Google Partners Community – Egypt & MENA Region
- Freelancer, Khamsat & Mostaql (Verified digital marketing projects)
- Member, E-commerce Professionals Arabia (Salla, Zid expert community)
- Contributor, DataForSEO API Technical Support Forums
- Active participant, n8n Workflow Automation Community
- Member, Udacity Alumni (Advanced Marketing Analytics Program)
Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Freelance Digital Marketing & Google Shopping Ads Specialist
01.2022 - 01.2025
Owner and Manager
eg-malls.com
01.2010 - 01.2025
No Degree - Accounting
Institute of Commercial
04.2001 -
Executive Manager Roles
01.1992 - 01.2009
B.Sc. - Business Administration (Marketing)
Cairo University