Hi, I’m
Mohamed Abo-Gebba
INNOVATIVE SENIOR EXECUTIVE
Giza
Summary
Innovative senior executive Sales Development | Product Management | Organizational Growth Dedicated and results-driven professional with extensive experience developing impactful enterprise solutions, directing sales and marketing initiatives, and optimizing product management operations to realize corporate growth objectives. Known for assessing and fulfilling business/systems requirements, streamlining/automating processes, and maintaining solution architecture definition models and documentation. Expert in identifying areas of improvement, providing technical guidance throughout the development lifecycle, and delivering high-quality IT solutions and products to increase revenue, sales, and profitability and positively impact the bottom line.
Overview
32
years of professional experience
Work History
Metra Computer Group
VP, Enterprise Solutions
1 2021 - Current
Job overview
- Oversee sales and marketing initiatives while providing insights to ensure a seamless flow of operations
- Train and mentor 35 professionals from sales, pre-sales, business development, customer success and product management teams to drive customer success
- Expanded the Cisco business to KSA by conducting competitive analysis and developing a market study to uplift horizontal growth
- Increased vertical growth by enriching product portfolio and adding new vendors, such as Vmware & Fortinet
- Elevated team productivity by orchestrating innovative team workshops and instituting best practices
- Attained double-digit YoY growth by implementing a successful marketing plan, including loyalty programs and partner executive events
- Executed social media marketing campaigns and designed cutting-edge SaaS solutions to boost enterprise sales volume
- Led business process automation initiatives and streamlined distribution logistics to minimize operational costs
- Amplified business growth and profitability during challenging financial situations and currency instability across the country by offering financial solutions, such as hedging and GDR to maintain proper stock levels, shorten delivery time, and minimize currency risk
- Improved customer loyalty potential by introducing cutting-edge loyalty programs to grow market share and ensure customer satisfaction
- Negotiated and closed large bid/volume opportunities in a Business-to-Business arena to surpass defined targets.
Metra Computer Group
Enterprise BU Director
01.2016 - 01.2021
Job overview
- Delivered impactful enterprise solutions and automated business processes by cooperating with multiple teams
- Established the first successful value business unit in Metra for changing company direction to a value-added distributor
- Headed product management activities and formulated sales/marketing strategies to propel business growth
- Seized business development opportunities and launched targeted marketing campaigns to increase productivity
- Expanded the client base by leveraging exceptional social influence in negotiations and closing profitable deals
- Devised targeted sales plans for go-to-market partners, including distributors, dealers, and value-added resellers and implemented product launch programs with specified channels to drive organizational success.
Metra Computer Group
Networking Division Manager (Cisco Business Unit)
01.2007 - 01.2015
Job overview
- Optimized Cisco operations in Metra by conducting situational, competitive, and SWOT analysis and mapping out business and marketing strategies
- Verified the all-time availability of products by performing evaluations and maintaining proper stock/inventory levels
- Applied a strategic and consultative sales approach to fulfill business needs and deliver value-adding business solutions
- Recruited and led a team of 10 to regulate key business functions, manage and forecast sales/budget, and position Metra as a committed and flexible value-added distributor in the networking distribution market
- Attained a 35% growth in market share across the Cisco distribution business in Egypt within two years by cultivating robust relationships with Cisco 1Tier and 2Tier partners
- Acquired 50+ new partners to Cisco through the design/execution of successful reseller enablement campaigns
- Enhanced account penetration, revenue, and profitability by capturing new opportunities in existing accounts and initiating Cisco programs and promotions
- Steered promotions, bundling, and incentive programs, organized client events, and launched new products to enable continuous growth.
Raya Distribution
Networking Distribution Manager
01.2004 - 01.2007
Job overview
- Conducted market research and competitive analysis to pinpoint and eliminate issues in existing products
- Participated in the development and implementation of the IT Department's annual plan, ensuring alignment with organizational goals
- Monitored the performance of sales representatives and implemented improvements to exceed performance metrics
- Achieved a 400% increase in networking business within the first year by employing strategic sales plans
- Secured 58% growth in market share by demonstrating effective market positioning and competitive dominance
- Signed a distribution agreement with D-link on March 05, expanding product portfolio and market presence
- Augmented product awareness and market penetration by remediating the aged stock issues and outlining and applying strategic marketing and sales plans
- Led product awareness and training sessions for company and partner staff to enhance product knowledge and sales capabilities
- Increased organizational visibility and sales by designing and executing successful promotions for retail channels.
Aptec - Ingram MicroCairo
3Com & USR Product Manager
01.1997 - 12.2004
ECS-Giza SystemsCairo
Technical Support Manager / Networking Engineer
06.1992 - 12.1996
Education
Cairo University
B.Sc., Communications and Electronic Engineering
Skills
Sales & Marketing
Languages
English
Arabic
Training
- Several Management Training Courses, including Negotiation skills, Organization changes (Who Moved My Cheese?), and Effective Time Management
- Mini MBA Program
Timeline
Enterprise BU Director
Metra Computer Group
01.2016 - 01.2021
Networking Division Manager (Cisco Business Unit)
Metra Computer Group
01.2007 - 01.2015
Networking Distribution Manager
Raya Distribution
01.2004 - 01.2007
3Com & USR Product Manager
Aptec - Ingram Micro
01.1997 - 12.2004
Technical Support Manager / Networking Engineer
ECS-Giza Systems
06.1992 - 12.1996
Cairo University
B.Sc., Communications and Electronic Engineering
VP, Enterprise Solutions
Metra Computer Group
1 2021 - Current
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